Alexander Isley, one of the few pioneering designers globally, has had a significant hand in bringing design to where it is today.
Alexander believes that a designer’s biggest mistake is spending plenty of hours working on a design and just putting it up in front of the client and asking for their thoughts without actually explaining the “why” behind their ideas.
His work has been collected by the MoMA, Smithsonian Institution, Zurich Design Museum and received tons of recognition.
Good design encourages a viewer to want to learn more.
TOP 6 QUOTES BY ALEXANDER ISLEY
TOP 6 QUOTES BY ALEXANDER ISLEY
"If you look at any designer you admire, whose work inspires you, and whose approach somehow resonates with you, I promise you'll find a person who does not think of what they do as just their job"
"We spend a lot of effort trying to make things look effortless."
"The way something looks is the last thing we figure out"
"A brand is the promise of an experience."
"Get in over your head
as often and as joyfully
as possible."