Sunday, July 3, 2022

Female Founders: Heather Remec on Creating A Digital Marketing Agency That Supports Small-sized Businesses to scale to 7-figures

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As a part of the Morning Lazziness series about empowering women who are encouraging and doing incredible things with their ideas in society, I had the pleasure of interviewing Heather Remec.

As the owner of SalesSong Studios, a Digital Marketing Agency, Heather Remec helps service-based businesses with Lead Generation, Sales Funnels, Copywriting, Facebook and Instagram Advertising, Digital Marketing Strategy, and Services in order to nurture your audience and scale your business.

The goal of her services is to support businesses by increasing revenue, scaling online, creating sales pathways through marketing automation (which provides leads ready to buy), and creating brand visibility leading to sales. She helps to set a business apart by finding and nurturing ideal clients and creating customized marketing automation to position the business as THE option, leading these clients to understand the value of your higher-end services.

She has a formal education in psychology and worked as a counselor in a Fortune 500 company, and her job was to do just that — think as they do. She was good at it then and still is.  This approach sets her apart from the pack.

It’s an honor to speak with you today. I would love to know more about your story and your background. Give us some details about your journey as a digital entrepreneur.

My background is unique… I started in business as a teenager and landed a job at the corporate headquarters of a Fortune 500 at 16 years old. After working there and learning the ins and outs of marketing in corporate for years, I resigned, continued a different educational path, and became a counselor in medical facilities working primarily with women… i.e. drug and alcohol rehab, pregnancy prevention, HIV testing and burn and stroke survivors.

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After leaving counseling and crafting my way back to business, 8 years ago, I began marketing, working with entrepreneurs to build their businesses, market, and sell with integrity and positioned for growth.

What do you specialize in, and why should someone choose you over your competitors in your field?

I specialize in supporting experts in building a business by selling their knowledge online, focusing on magnifying their personalities to create a dedicated client list and fan base.

We win the hearts and minds of the entrepreneurs we work with because we customize the approach their business grows in and bring to light the best parts of their natural personality… it feels genuine and moves people to want to interact and buy.

What’s your piece of advice for readers who want to achieve wealth and success in life?

Focus on their knowledge, dive deep into learning more, and market themselves as they already are, not by emulating someone else.

Is it tough for a woman to survive in this industry? How did you overcome those panic attacks?

Heather Remec

Women are the minority. However, I knew I had a place here. The approach I knew more entrepreneurs needed to take to grow a business they love over time, something they could enjoy and be proud of for years. It’s unique, and because it stands apart, it’s easy to find good people who want to grow in this way.

Can you help articulate a few things that can be done as individuals, as a society, or by the government to help overcome those obstacles?

Opening ourselves, as women, up to being experts and not be ashamed of sharing our knowledge. Knowing and feeling that sharing our knowledge and wins to serve others isn’t negative… it’s impactful.

This might be intuitive to you as a woman founder, but I think it will be helpful to spell this out. Can you share a few reasons why more women should become founders?

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Women tend to have a unique way of looking at marketing, sales, and business. We’re marketed to much, much more than men, and the things that move us to invest are often different. Our perspective serves uniquely, and the experience women often create inside their businesses is unparalleled. 

What are the “myths” that you would like to dispel about being a founder? Can you explain what you mean?

That you need to wait to be ready, you’re growing continuously and at a faster pace than your clients because you’re focusing on your area of expertise. 

What’s your piece of advice for people who want to quit their 9-5 job and start a business?

Save 6-12 months of income beforehand if your household depends on it. Then you have the space to figure things out without pressure. 

Coming to the main part- has the pandemic affected your business, and what have you learned from it?

Heather Remec

Yes, but positively. I help people move and grow businesses online, so it’s increased business. I’m happy to see how many have now embraced online business and see the freedom it provides their lives. 

What do you think is the key to a truly successful online business?

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Crafting an impactful offer that has marketing strategies baked into it. Leaning on the offer inside of your marketing is a great way to get sales and serve people with what they want and what they need. 

Can you describe what you believe a typical workday is like in this industry?

Flexible. Businesses are essential, but business owners have the opportunity to adjust their business schedules to their lives, and it works beautifully. 

Has there ever been a moment when you thought to yourself, “I can’t take it anymore; I’m going to get a “real” job? If so, how did you overcome it?

No, honestly. I know with absolute certainty I could do this. My success is inevitable. And this attitude can get you far as long as you leave yourself open to learning and adjusting along the way. 

Where do you see yourself and your business in five years?

I’m moving into investment opportunities, partnerships, and a fund to grow more businesses in an even more integrated way. 

What is your favorite mantra or affirmation that you say to yourself to keep you going?

My success is inevitable. 

What does success mean to you?

True happiness and flexibility in life while serving and growing people’s businesses effectively. It’s being a present parent, having a fulfilling personal and social life, traveling, and having not only financial stability but financial breadth for the opportunity. 

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