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There was a time when all you needed for closing a sales deal was a great conversation, some samples, and a handshake. However, selling, in recent times, has become more complex and complicated. To successfully close a deal, you need help from different teams in the organization.
Without a doubt, these challenges are huge but not insurmountable. With the help of sales enablement software, you can close deals quickly and make your sales team more productive. When choosing a sales enablement tool, there are plenty of things you need to consider. Not all the tools are made equal. That is why you must carefully select the one that suits your business requirements.
The question arises, how? We are here to help you choose the best software for your business. Here are some of the factors you must focus on.
Will The Sales Team Be Able To Access Marketing Content?
One of the first things you must focus on is whether the sales reps can access marketing content or not. Good software will let the sales team find the sales and marketing content easily to make successful sales. It is the primary objective of the software.
Can Your Clients Use The Software?
Another factor you need to consider is whether your clients can have access to it or not. Of course, it will be confusing and daunting to maintain a separate platform for your customers. Not only is it a waste of time, but of resources as well.
That is why you must look for software that allows prospects to have access to the sales content.
Also Read: 5 Daily Business Habits That Equal More Sales
Does It Feature Content Management?
It is a useful feature that must be in your sales enablement software. Everyone knows that content is the backbone of every sales enterprise. Long gone are the days when customers paid attention to content when they have reached a specific point. Nowadays, you have to incorporate content into the sales process. Failure to do so will result in a huge loss of revenue opportunity.
Content management feature is crucial as the tool will be your central hub. You should manage your content in a way that has the greatest impact on prospects.
Can You Search Content?
What is the purpose of great content when you can’t find it at the right time? Having great content is no longer enough. The content must be searchable and easy to store. According to surveys, sales reps spend 43 hours every month looking for the required information. In a year, it is over 500 hours.
Just imagine what your reps can achieve by utilizing that time somewhere else, like selling more.
Hence, the sales enablement software you are looking for must include search capabilities. That will enable your sales reps to find what they are looking for without having to spend eternity.
Also, they must be able to search for content using custom tags, funnel stages, and content types.
Does It Have Sales Analytics?
We all know how challenging it is to determine what content is working and what is falling flat. That is why you must need software that correlates content to revenue. When your team provides content that is meaningful and valuable, it will be more effective. A software with a sales analytics feature is what you must consider.
Sales analytics will enable you to check what content is offered to prospects and how they engage with it. Besides this, when you have information regarding the type of content that drives conversion, the marketing team will be able to create assets that are useful to the sales reps.
Also Read: The Strategy Guide To Starting A New Business: 11 Tips To Becoming A Boss Lady
Best Sales Enablement Software
There is a sea of options when it comes to sales enablement software. However, the best software we like is Content Camel. It is an excellent sales enablement tool that will be quite valuable. Here are the features we liked the best.
One of the problems faced by sales reps is not having the right information when closing the deal. Content Camel is a wonderful sales enablement tool that will help manage and organize all the content in one place. You can organize the content according to content types, funnel stage, and tags.
By having all the information sorted in place, sales reps can easily find the required information and close deals faster.
Moreover, this tool will enable the sales reps to find, search, track, and share information without any difficulty. The sales team will be able to find both marketing and sales content. With a Content Camel, you don’t have to worry about tons of folders and other stuff.
Another excellent feature of this software is that it enables you to import content from almost anywhere like Drive, the web, and even local folders. Also, the software has a Chrome extension that can work with several other platforms such as Gmail, Outlook, Outreach, SalesLoft, Salesforce, Pipedrive, and others.
Not only this, but you will be able to offer a customized buyer experience by providing curated pages and content for partner channels and prospects. Whenever new content is added, an automatic share link will be created. It becomes easy to share it with prospects.
Normally, it is not possible to check whether the sales reps are using the latest content or not. Content Camel features sales analytics. It will enable you to assess the most used content through branded tracking links.
However, one of the things that need improvement is that it lacks certain features like meeting management, contact management, lead management, and so on.
In the end, we hope these tips will help you choose the right software for your business. Most businesses make budget their priority. It is a huge mistake as your focus should be on other factors such as search capabilities, content management function, easy content sharing, and so on. Content Camel is one of the tools that will help make your sales team productive and efficient.
So, what are you waiting for download the best sales software to reach new heights of success.