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Silvia Mocsari on Building Honey Heaven: From Hungarian Roots to a Premium Organic Wellness Brand

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As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Silvia Mocsari.

Silvia is the founder of Honey Heaven, a premium organic wellness brand inspired by her Hungarian roots and lifelong passion for natural healing. Growing up in Hungary, she was deeply influenced by her mother’s love for herbs, spices, and honey—timeless remedies passed down through generations. After moving to the UK, Silvia longed for those same natural treasures and, in 2015, transformed that passion into purpose by launching Honey Heaven. Today, she is dedicated to sharing the healing power of pure, organic products that nurture the body, uplift the mind, and honor the wisdom of nature.

In this interview, she reflects on the pivotal moments, hard-earned lessons, and defining wins from her journey in building thriving online ventures.

What’s the origin story behind your business, and how does it reflect who you are beyond the entrepreneur title?

I was born and raised in Hungary alongside my brother, where our childhood was filled with the warmth of family and the richness of nature. My mother was an herbalist and used herbal remedies every time anyone in the house was ill or injured. I would watch, just drinking it all in as she blended her tinctures, creams, and potions, listening as she described what each herb, plant, seed, or flower did.  Honey was a regular ingredient.

My journey has always been guided by a deep passion for helping others—a purpose that inspired me to study medical massage therapy, where I discovered the profound impact of healing and care.

When I relocated to the UK, I found myself yearning for a piece of home. In Hungary, honey wasn’t just a sweet treat; it was a source of wellness, often infused with herbs and spices to enhance its health benefits. I struggled to find anything similar here, so I began shipping honey from Hungary for my own use. It wasn’t long before friends and acquaintances grew curious about these remarkable honeys and their health-boosting properties. That spark of interest ignited a flame, and with the support of my brother, Honey Heaven was born.

We now sell 16 outstanding varieties of honey boosted with a range of botanical additions, including turmeric, cinnamon, ginger, lavender, cardamon, black seed, CBD and even Mushrooms (in powder form!)  Many are award-winning, and all are delicious!

Our journey into the world of natural wellness became deeply personal when my brother was diagnosed with cancer in 1996. Faced with this life-altering challenge, we searched tirelessly for natural products that could support his fight. That’s when we discovered the potential of CBD oil. Its ability to ease his symptoms and improve his quality of life was extraordinary. 

Determined to provide him with the purest and highest-quality CBD oil, we began manufacturing it ourselves.  Through our efforts, we not only helped him extend his life by an incredible five years—far beyond his initial prognosis—but also discovered the profound impact we could have on others. What started as a mission to support my brother grew into a passion for helping people facing similar battles and other health challenges. Today, Honey Heaven has proudly served over 5,000 customers with our premium CBD oils and health-enhancing honeys.

Though my brother is no longer with us, his legacy lives on in every jar of honey and every drop of CBD oil we create. His courage and determination continue to inspire me every day. Honey Heaven is more than a business; it’s a tribute to his life and a testament to the power of nature to heal and nurture.

Helping others is my purpose and my greatest joy. At Honey Heaven, we remain committed to creating products that empower people to take charge of their well-being, naturally. Whether it’s the golden sweetness of herb-infused honey or the soothing relief of CBD oil, every product we offer is crafted with love, care, and an unwavering belief in the goodness of nature.

Your work blends purpose with business — what’s the “why” that still gets you out of bed on tough days?

What gets me up in the morning is my kids who are my biggest source of strength. They remind me why I keep going, no matter how hard it feels. And my business is more than just work, it’s the legacy I’m building for them, a dream that keeps me focused and driven. Together, that love and purpose push me forward every single day.

Many brands offer similar services, but few capture hearts — what’s your secret to building deep emotional resonance with your audience?

I hope that our customers can still sense how personal the brand is to me and how passionately I care for each and every product.  

What’s been your most effective marketing strategy, and can you walk us through the creative thinking or risk-taking behind it?

In terms of marketing, we are still quite rudimentary due to budget restraints.  We have been working with a PR expert for several years and she has really helped to get the products in front of the traditional media while a social media expert has helped us to push the brand online.  We have found that recipes featuring the honeys have worked well provided the photography is of good quality.  We have also run several competitions with like-minded brands or with magazines and collaborated with influencers at their events to push the CBD products in particular.

How do you listen to your community — not just in surveys or analytics — but in ways that help you anticipate their unspoken needs?

We are still a small brand and so can’t really afford surveys or analytics.  We very much rely on genuine feedback from our customers be that via the website or social media, or face to face at markets, to help us better understand what we are doing well and where there is room for improvement.  The business is still small enough for me or my husband to deal with any queries personally and I think that makes our customers feel heard and listened to.

Which campaign, collaboration, or strategic shift felt like a true turning point in your brand’s public image? 

Silvia Mocsari Honey Heaven

I think the single biggest impact on sales was when the chef, Hulya Erdal, talked about us on BBC Radio London’s Robert Elms’ show.  She specialises in mindfulness, inspiration and healing through the joy of cookery and featured our Mushroom Honey.   It really showed the impact broadcast media can have as we experienced huge traffic to the website and an immediate surge in sales of mushroom honey.   We’re always seeking to repeat that illusive 15 minutes of fame!

In your own words, how do you measure success beyond profit, in terms of legacy, influence, or cultural impact?

Given the reason I set up the CBD side of the business, every time I hear from a customer that using our products has helped them be that with pain or anxiety, I feel good and that all the pressure and hard work has been worth it.  I know that my brother would be proud of what I have achieved in his name both with the fabulous honeys that he loved and the CBD oils that were inspired by his needs. 

Can you recall a moment when a failure became a story worth telling in your press or brand narrative?

I suppose it’s not really so much a failure but the devastating news that my brother, Robert had been diagnosed with cancer.  Dealing with that revelation anyway was hard but the fact that Robert was so integral to the business made it doubly so.  Throughout his illness Robert maintained a positivity that helped to drive me on and ensure the business would be a success; he fully supported the move into CBD and would be proud to see the range that we now stock and the numbers of people we help.  

What’s a daily or weekly ritual that keeps you grounded and in touch with your brand’s mission, even when business gets chaotic?

It’s not so much a daily or weekly ritual but a daily necessity and that’s looking after my two sons!  Ade, my husband is a great help and works really hard on the business too but at the end of the day we are parents, and our children must come first.  Making sure that they get up and get to school on time is the focus of the morning and puts most other things on the back burner until that is achieved!  Very grounding!

How do you approach innovation in a way that makes your brand both trend-aware and timeless?

I’m lucky because I work with natural, botanical ingredients which are very much in fashion at the moment.  My background working with natural ingredients and understanding what benefit each can provide means that I’m always trying to think how they can be blended to work with honey to taste amazing and provide incomparable health benefits.  This has led to our being the first company to bring a mushroom honey to market, tapping into the growing interest in mushrooms and adding them to something unexpected.   We have also just launched a honey with raw cacao creating an indulgent alternative to traditional chocolate spreads that is both delicious and nutritious.

It’s the same with the CBD side of the business where my background in medical massage therapy educated me on the benefits of CBD, and other natural ingredients on the body externally and internally.  CBD has slowly been gaining traction although there is still an educational role to be had in helping people understand the difference between CBD and cannabis from which it is derived.  The latter contains the compound THC which causes the hallucinogenic effects for which cannabis is known but of which CBD contains only minimal amounts.  Instead, it simply provides the feelings of relaxation and stress release that cannabis can bring, as well as natural pain relief.  There are also anti-aging benefits associated with CBD and which we have harnessed alongside other botanicals in our Green Therapy skin care range.  

I hope that as CBD becomes more mainstream and the regulations clearer, we will find that a long established, trusted brand like ours will thrive.

If you could pass down only one piece of wisdom to the next generation of entrepreneurs, what would it be and why? 

I think it would be ‘keep working hard, be consistent and don’t give up, even if things feel like they’re not moving’.   I’ve found that if you keep going, the results will come. So never give up; hard work and dedication always pay off! 

Winning recognition in your industry is no small feat — what behind-the-scenes decision or move do you believe made that possible? 

I’m still eager to learn, especially about the health benefits of herbs and other botanicals.  There is always more to know, and this keeps what we do fresh, interesting and innovative.  Combining this thirst for knowledge and always keeping abreast of what the current market wants enables us to produce products that sometimes the public doesn’t know it wants yet – take Mushroom Honey or Hot Honey (organic Acacia Honey infused with Scotch Bonnet Chilli) for example! 

How have public recognition, awards, or media features shifted opportunities for your brand in unexpected ways?

We very much depend on word of mouth to help sell our products so when any appear in a media article or receive an award it inevitably helps us to reach some new consumers.  The confidence that an award gives to potential customers is remarkable and it is why we don’t tend to do too much advertising but prefer to achieve editorial coverage that people can trust and know is the journalist’s own opinion.

If someone hears your name or sees your work just once, what’s the one message or feeling you hope they leave with?

I’d like them to be confident that whatever Honey Heaven product they are talking about they know that it will be of the highest quality and made with love and integrity.

Where’s the best place for our audience to follow your journey and explore your work? 

Our website is the best place to view our full range of honeys and CBD products.

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