For every business, there was a person who was an entrepreneur who came up with the business idea, and either worked by themself or with others to create a final business. KMart, Amazon, and the Fairgo login, all started from an entrepreneur’s idea.
An entrepreneur is a driven and innovative individual who takes calculated risks to create and grow a successful business venture. This enterprising individual possesses a unique combination of vision, creativity, and determination to identify opportunities and turn them into profitable ventures.
Entrepreneurs are driven by a passion for their ideas and possess the ability to think outside the box, challenging conventional norms and approaches. They embrace uncertainty and are willing to face the challenges and setbacks that come with starting and managing a business. Through their relentless pursuit of success, entrepreneurs not only create value for themselves but also contribute to the overall growth and development of the economy.
The Entrepreneur’s Toolkit from Wondrium
The Entrepreneur’s Toolkit has 24 half-hour lectures to teach you how to get started and overcome the many obstacles on the path to a successful venture, whatever your business idea is. By following Professor Goldsby’s proven path, you can embark on your own enterprise with confidence.
- How to come up with a great business idea (Even if you have already done this, it is worth watching this lecture).
- Understanding your market (Too many people start a business without fully understanding who their competitors are, and they may not be the obvious ones).
- Prototypes, making your idea a reality (Did you even buy a product, and you scratch your head and wonder if anybody actually a prototype of the product before mass producing it? What looks great on paper, may not be so great in reality.).
- Defining your business model (How will your company make money? If your company cannot make money, it is not a business. It is a hobby. That is not necessarily bad, but you should understand that before you invest too much time and money into something).
- Picking your business structure.
- Starting your business plan.
- Market analysis and market strategy.
- Business logistics and operations.
- Organizational structure and management teams.
- Income statements and balance sheets.
- Cash flow and performance measures.
- Conducting risk analysis.
- Finishing your business plan.
- How to finance your business.
- From home office to social media.
- Starting a family business.
- Buying a franchise or other business.
- Understanding intellectual property.
- Managing human resources.
- The customer experience and your brand.
- Entrepreneurial perspectives.
- Entrepreneurial exhaustion.
- Entrepreneurial leadership.
- The successful entrepreneur.
How to turn your passion into profit from Wondrium
More than half of all American adults will start at least one business during their working life. Give it your best shot:
- Name your priorities.
- Interpret your passion (What do you feel passionate about and what types of experiences bring out the passion in you?).
- Describe your ideal business (Explore the type of brand you want to develop by describing three key attributes of your ideal business—even before you have any idea what the business might be.).
- Identify your market (Who is your ideal customer?).
- What’s a business model? (When you choose your business model, you are deciding what you offer (product or service), how you make money from it, and how you deliver what you sell.)
- Weigh your options.
- Define your business model.
- Investigate your customer.
- Name the value you offer.
- Design your offer.
- Price your offer.
- Create your marketing strategy.
- Choose your marketing activities.
- Choose your website and software.
- Design your sales process.
- Get organized.
- Embrace the challenge.
- Interview: Setting your goals.
- Interview: Choosing your business model.
- Interview: Creating your offer.
- Interview: Selling and marketing your offer.
- Interview: Creating a foundation for success.
Critical business skills for success from Wondrium
Critical Business Skills for Success is a comprehensive guide to the five disciplines-strategy, operations, finance and accounting, organizational behavior, and marketing-that everyone needs to master in today’s marketplace. Bringing the MBA experience to you, this authoritative course demystifies the secrets of business and provides insights to help you achieve your goals.
This series is 60 thirty-minute lectures. In some episodes, a specific company will look at in-depth, for example, Blockbuster, Netflix, Trader Joe’s, video game companies, social media companies, NutraSweet, etc. It is a completely different focus than the above two courses that focus on the beginning phases of starting a new business.
Episode: Wondrium Pilots: Business Etiquette for the Virtual World
This is a single 30-minute episode that talks about business etiquette for the virtual world, Zoom, Google Meets, etc.
Games people play Game theory in Life, business, and Beyond from Wondrium
This course is more of a psychology course, but then business involves dealing with people. Business is also strategy, and that is where Game Theory and odds of chance come into play.
Freelancing 101: Turning your Side Hustle into Cash from Wondrium
This class will empower you to take your skills and monetize them as a freelancer. After this class, you will be able to identify competitors, price your services, and develop skills to network so that you can land that next deal.
This is a short 11-episode series that talks about the same major topics as the Entrepreneurial Toolkit, but it has a few additional lectures that are important for the freelancer.
- Develop your freelance network.
- Analyze your market value (so you know your worth).
- Determine your hourly rate.
- Estimate your time commitment (If you already have two small projects, do you have enough time to take on a third project.).
- Hourly vs. project rate.
- When to raise your rates.
- Negotiating your value.
- When to say yes and when to say no to a project.
About determining your hourly rate. As an employee, you get paid a base salary plus benefits. If the company does well, you also get bonuses and stock options (sometimes). You might also get other perks like a company car or free public transportation. Maybe you get a cell phone plan. Most companies provide paid days off, vacation time, sick time, their share of taxes, health insurance, dental insurance, life insurance, etc. Those “little things” add up. As a freelancer, a “salary” that may sound great at first may turn out to be not so great when you factor in all of this other stuff.
The Art of Critical Decision Making
Making good decisions is a skill. The Art of Critical Decision-Making explores how individuals, groups, and organizations make effective choices. These 24 fascinating lectures also provide you with the skills and techniques you need to enhance the effectiveness of your own decision-making.
More courses …
The courses listed above are just the tip of the iceberg of the gems you can find on Wondrium’s streaming service.
The Complete Guide to Smartphone Photography will teach you how to take great pictures with your smartphone. There will be times when you will want to hire a professional photographer, but in most businesses, there will be plenty of instances where taking your own pictures will do the job. So why not learn how to use your camera properly?
The Art of Video Storytelling will teach you how to tell a story with your videos.
Propaganda and Persuasion will teach you about marketing. And depending on what your interests are and what business you want to open, there are plenty of other courses that will spark your interest.
