talia flower

In Conversation with Flower Lady- Talia R. Boone Owner At Postal Petals

Rule Breakers

1. Can you give me an introduction to your flower company – POSTAL PETALS? (why this name and meaning)

I mean flowers by mail, aka petals by postal service = Postal Petals

2. Who’s your biggest supporter when you plan to start your business (be your own boss)?

To be honest, your biggest supporter has to be yourself. There are times when you believe very strongly in something that others may not yet have the vision to understand. You have to be bold enough to stand on your own belief that what you envision can materialize. 

3. At what age you decided to become your own boss?

30

4. Where do you see yourself in the next ten years?

At the head of a wildly successful company in Postal Petals, overseeing several verticals.

5. Do you think women become better entrepreneurs?

Absolutely! Women are natural multi-taskers. We are used to making something out of nothing and doing what needs to be done to accomplish the task at hand.

6. What does your typical day look like?

My day usually starts around 5 am. I listen to my daily podcasts (The Daily and What A Day), check email and Slack, meet with my developer to get updates on the website, then connect with my head of fulfillment to confirm orders that need to go out for the day. Unless I’m meeting with overseas partners, I usually don’t take external calls before 9 am. This gives me a chance to ensure that my team has everything they need to have a successful day.

Once 9 am hits, it’s a marathon of calls, Zooms, copy and content approval, reviewing plans, and finalizing strategies. Things usually quiet down around 5 or 6 pm, and then I spend a couple of hours responding to team Slack messages and emails, then outline plans for the next day and set all my alarm reminders for the next day’s meetings and urgent deliverables. 

7. Do you practice yoga & meditation to keep your mind, body healthy, and calm?

Meditation. I’m not great at it, but I try to take breaks throughout the day for breathing exercises to quiet my thoughts and reset my spirit. 

8. What is one habit of yours that makes you more productive and energetic as an inspiring entrepreneur?

I’m an incredibly hard worker. I don’t mind putting the work in to get the required or desired results.

9. If you had to live anywhere else in the world, where would it be and why?

I’d say Aruba or Anguilla in a place right on the beach because the water relaxes me, and after a long day and sometimes long night of work, it would be beautiful just to take a stroll on the beach. Plus, I love the simplicity of island life. It’s a sharp contrast to my normal workflow, so I’d enjoy and appreciate the external slow of a pace.

10. What have you learned by being a female entrepreneur? 

The biggest thing I’ve learned is to believe in and speak up for myself. I learned to make my thoughts and opinions heard from the beginning because, as someone who has worked in a male-dominated industry most of my career, it’s a lot easier to demand respect when you have a position in which people know you stand firm and you have a reputation of adding thoughtful insight.

11. Have you found the flower industry to be a welcoming place for females? 

Actually, yes. I find that initial reluctance was more due to my being a newcomer to the industry than me being a woman. 

12. Was/Is it a hard industry to navigate? 

I’m learning a whole new industry. Fortunately, I’ve connected with some really good folks who have been incredibly patient and generous with the information I need to navigate the industry.