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Sandra Coffey is a media publicity coach and teacher whose main mission is to provide insights from her 17-year career in journalism to help beginners in PR get featured in the press. Sandra provides insights and writing advice to those who are struggling with their pitch and story. She shows clients how to turn content into media-friendly stories by using a few simple techniques. She also writes pitches and press releases as well as other publicity material. Sandra has two Masters’ degrees (one of which is in journalism). She has worked in newspapers, magazines, radio, and television for over 17+ years.