As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Katy Bampton.
Katy Bampton is an Intimacy Coach, Relationships Coach, International Speaker and founder of the School of Sensuality. With a background that spans from kindergarten teacher to one of Australia’s most recognized adult performers, Katy has walked the path from shame and disconnection to deep self-love and embodiment.
Her work is dedicated to helping women and couples release sexual shame, reconnect with their bodies, and create intimacy that feels alive, playful, and deeply nourishing. Through coaching, international workshops, and her online community, Katy has guided thousands of women into feeling more confident in their sexuality, more connected to their partners, and more at home in their own skin.
What sets Katy apart is her raw honesty and lived experience. She weaves science, psychology, and somatic practices with a playful, real-talk approach that makes even the most taboo topics feel safe to explore. Whether through her programs, speaking, or daily presence online, Katy embodies her message: pleasure is not a luxury – it’s a way of living.
In this interview, she offers a candid look at the realities of entrepreneurship, sharing both the challenges and the victories that defined her path.
What inspired you to start your business, and what problem were you passionate about solving?
Honestly, I started because I knew what it felt like to live disconnected from my body — constantly in my head, performing in the bedroom, carrying shame, and not actually feeling alive. I was passionate about helping others break free from that same cycle. The problem isn’t that people don’t want intimacy, confidence, or pleasure — it’s that they’ve been conditioned to believe they don’t deserve it, or that it’s not safe. My work was born out of a deep desire to show that sensuality, self-love, and authentic connection are not luxuries — they’re foundations for a fulfilled life.
How has your business evolved since its launch, and what key decisions have helped drive that growth?
When I first launched, I thought it was all about coaching in a very traditional sense. Over time, I realised my own embodiment — how I live, love, and show up online — was my biggest asset. The key decision was to stop trying to “fit into” the coaching industry mold and instead embrace my unique story, my sensuality, and the unconventional path I’ve walked. That shift allowed me to build not just a business, but a brand people could actually feel.
In your view, what truly sets your brand apart in today’s competitive market?
I don’t just talk about intimacy, I live it. I’m not afraid to go where most coaches won’t — the raw, messy, taboo places that actually keep people stuck. My brand is about bringing play, depth, and pleasure back into conversations that are usually wrapped in shame. What sets me apart is that I don’t just teach from a textbook — I teach from lived experience and results I’ve seen in thousands of humans
What has been your most effective marketing strategy to date, and why do you think it worked so well?
Storytelling. Sharing my truth, even the uncomfortable parts, has built a level of trust and relatability that no polished sales pitch could. When I share openly — about shame, pleasure, love, sex, raw messy relationships — others see themselves in my story. It works because it’s human. It’s real.
How do you stay connected to your ideal audience and understand their needs or behaviors?
I listen more than I talk. I ask my community questions, I run workshops, I pay attention to the words women use when they describe their struggles. And I don’t sit on a pedestal — I show up as a woman first, coach second. That keeps me grounded and connected to what they truly need, not just what I think they need.
What’s one branding move or campaign that helped elevate your business to the next level?
Creating the School of Sensuality was a game-changer. It gave women a tangible place to come home to themselves, a community to feel safe in, and a structure to dive deeper. It wasn’t just a program — it was a brand identity shift. It elevated me from “just a coach” to the leader of a movement.
What does success look like for you, not just in numbers, but in purpose or impact?
Success to me looks like women saying: “I feel free. I feel alive again. I finally love myself.” If one woman feels less shame and more love in her body because of my work, that’s success.
How do you personally define success, beyond revenue and growth metrics?
Success is embodiment. It’s waking up and knowing I’m walking my talk. It’s having a business that feels pleasurable, not draining. It’s being able to show up for my community and help, and still dance in the kitchen at the end of the day because I’m so free.
Can you share a challenge or setback that ultimately became a turning point for your brand?
A huge one was the fear of being judged for my past — from being bullied as “Ugly Betty” in school, to working in the adult industry, to healing through my own trauma. For a long time, I thought those things disqualified me. But when I finally owned them – my brand shifted. Vulnerability became my power, and that was the turning point.
What daily habits or rituals keep you focused, creative, and grounded as a leader?
Beach walks, breathwork and pleasure. Every single day, I move my body — not for fitness, but to feel. I also take time away from the screen to connect with my feminine body and to remember why I do this work.
How do you approach innovation and risk in your business strategy?
I lead with intuition and embodiment, not just data. Of course I track what works, but I’m not afraid to take risks when something feels right in my body. Innovation for me often means slowing down, listening, and then creating from desire rather than fear.
What advice would you give to someone starting a business in today’s fast-changing digital world?
Don’t build a brand you think people want. Build a brand that feels true to who you are — because in a noisy digital world, authenticity cuts through. And don’t just think with your head; let your body lead. Embodiment will carry you further than any hack or algorithm ever will.
Where can our audience connect with you and learn more about your work or offerings?
You can connect with me on Instagram, where I share daily insights, couples practices, and real talk about intimacy and pleasure. And if you’re ready to dive deeper, the School of Sensuality is where the real transformation happens — a space to reconnect with your body, your pleasure, and your power.
