What is a SWOT Analysis?
A SWOT Analysis is an effective tool to develop a blogging strategy as well as an organizational method to ensure all boxes are checked. The main purpose of this analysis in terms of a blog post is to create a full scope of all factors affecting the On-Page SEO of the post.
How are On-Page SEO and SWOT Analysis Related?
As a blogger, organic traffic is crucial to monetizing your blog. Without sufficient organic traffic, monetary goals will not be reached. On-page SEO is the practice of optimizing blog posts to reach higher rankings on SERP, thus leading to more traffic.
So how can you apply a SWOT analysis to past blog posts? Find out how below.
Importance of On-Page SEO SWOT Analysis: A Breakdown
For the below examples, we will use a hypothetical blog post currently titled “Best Running Shoes.” The hypothetical keyword used is the Title, and we can assume that typical On-Page SEO practices were followed based on the keyword for the rest of the post/article.
Identifying the strengths for a blog post helps the blogger recreate those strengths for new posts and previous ones. If you end up identifying unique strengths for a multitude of posts, then you can apply all those factors/strengths to each post. This optimizes each post at the level of the strongest one.
In relation to this hypothetical blog post, according to AhRefs, the monthly search volume for this keyword is 66k. This makes the keyword a highly opportune chance to score a ton of traffic, making it a strength. Of course, your success with this keyword depends on your topical relevance and off-page SEO tactics like link building. These build website authority.
The weakness of this “Best Running Shoes” post revolves around the keyword used. I understand above that it was a strength, although that mainly only applies to blogs with high domain authority. If your blog has a low domain authority, then it will be competitive to rank for. According to AhRefs, the competitive ranking for this keyword is 54. This is high.
c) Opportunities: Most Important in My Opinion
Opportunities can be based on improvements that you can make on your weaknesses. For this example, the keyword has high competition and will be extremely difficult to rank for. Furthermore, it is a short tail keyword, making it even harder to rank for other keywords revolving around this one. Opportunities can be updating the post to revolve around a long-tail keyword. Examples of this include: “best running shoes for flat feet,” “best running shoes for women,” etc. These long-tail keywords have a higher chance of ranking for a variety of searches centered around that long-tail keyword.
Opportunities can also involve performing competitor analysis. Search your keyword on Google and look at the results on the first page. Look at what their headings consist of and the formatting they use. To legitimize this technique, put your competitor’s domain into a domain authority checker. If they have high domain authority, then that could be a real reason why there are high search rankings for that keyword. If they are not, then you have a real opportunity to optimize your post and rank higher.
Threats will primarily consist of your competitors. Similar to opportunities, utilize the SEO Pro Extension Tool to identify your competitors based on the SERP. Continually optimizing your older posts will be important to straying off new competition.
Of course, there are many alternative factors that can be expanded upon in terms of On-Page SEO. Use this information on SWOT Analysis for Keywords and expand upon them to maximize your traffic. Thank you for reading!