“I’ve always enjoyed arts, dance, and fashion, so I feel like it was my calling and fashion designing happened very organically for me”- Megha Rao
The fashion industry is one of the most competitive fields of work. Yet, many talented fashion designers establish their empires without much effort. A true fashion designer will be able to attract her customers with the unique identity of her brand.
Megha Rao wanted the products of holiCHIC™ collections to define an infusion of Indian culture, to offer her customers the comfort of wearing a saree blazer out to dinner or to go to a holiday party and be in a dress that reminds them of saree.
Morning Lazziness is bringing to you an interview session with Megha Rao, the fashion designer and founder of holiCHIC™ collections. She was previously a corporate employee and was managing holiCHIC™ collections side by; later on, she decided to quit from the latter and devote her time and creative skills entirely for building her brand.
“As a woman and a mom, I found it easy to establish my name in the fashion industry because there were many women out there like me who wanted to pursue their passion. And I feel happy when my position draws inspiration for many, besides I believe now it’s our time to shine” – Megha Rao.
The motive behind my creations
“I create designs and clothes that are in my head, which I cannot find in my wardrobe. For example, the Taj dress is a combination of bandini, which is a traditional form of Indian craft and a modern twist.”- Megha Rao.
To fashion designing aspirants
“My advice for aspiring fashion designers is to think of a notion that would set your brand apart, come down to what are the factors that make your brand unique, and stay true to that from day one onwards”- Megha Rao.