As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Brittany Fox.
Brittany Fox is a marketing strategist, digital transformation leader, and SaaS entrepreneur with a proven track record in high-impact consulting and marketing. She is the Founder and CEO of Nevam, a platform designed to visually map customer journeys and give teams the tools to identify and resolve issues in real time. Nevam’s innovative “living journey maps” provide actionable insights that empower brands to close customer experience blind spots instantly.
With more than a decade of experience, Brittany has driven strategic marketing and digital consulting for global brands including GAP, Oroton, Brooks Brothers, and the Children’s Cancer Institute. During her time at Deloitte Digital, she led large-scale transformation projects for some of Australia’s biggest enterprises.
In 2024, while on maternity leave, Brittany launched Nevam—securing a place in Techstars, selling her prototype to Australia’s largest retailer, and building a working MVP in just 12 weeks. Her bold approach to innovation and customer experience has earned her recognition as a finalist in the Women Leading Tech Awards in the Founder/Entrepreneur category.
Passionate about transforming the way businesses understand and connect with their customers, Brittany is building Nevam to help brands stay agile, human, and future-ready.
In this interview, she talks about the obstacles she’s overcome, the milestones she’s achieved, and the wisdom she’s gained along the way.
What inspired you to start your business, and what problem were you passionate about solving?
I spent over a decade imagining Nevam and thinking it was something that must exist or would exist. As a Marketer and a consultant, I just wanted to see everything I had to work with in one place so I could make better decisions. During Maternity leave with my second kid, I realised my career trajectory was set for me and I couldn’t go back solving the same problem over and over again.
The problem is that no one has a source of truth for the customer experience that is up to date. If we have that, businesses can collaborate and work more efficiently.
How has your business evolved since its launch, and what key decisions have helped drive that growth?
We launched with our first enterprise client with a prototype. We learned pretty quickly that enterprises struggle with saas adoption so we partnered with their consultants who were motivated to get more visibility for larger scope and could all work better together in one tool rather than 5. We now partner with multiple agencies and have two large enterprises we work directly with.
In your view, what truly sets your brand apart in today’s competitive market?
Most saas is vertical, so they help a very clear customer within an organisation, which accidentally creates siloes. We support enterprises and consultants working across siloes; they can make better decisions by syncing content and data into one place without user license requirements. Its automated journey mapping. Removing manual work and connecting channels for the first time.
What has been your most effective marketing strategy to date, and why do you think it worked so well?
Founder-led marketing and referral networks. Australia works a lot on network and trust, warm intros have been the start to every conversation.
How do you stay connected to your ideal audience and understand their needs or behaviors?
We are building a product community. We go out to our community every quarter with new problems to solve and ask for feedback. We have hosted “solve-the-problem” breakfasts. When someone sees how we implement and how far we have come, they get excited by being part of the process.
What’s one branding move or campaign that helped elevate your business to the next level?
We are in the middle of our biggest branding move and campaign so will let you know how we go! We will be launching a campaign to announce our raise and vision into the market where we haven’t been very public to date.
What does success look like for you, not just in numbers, but in purpose or impact?
The purpose has been to drive change within organisations to be more experimental and customer-centric. If we can change behavior within organisations to create better customer experiences, we call that success.
O and throw some ROI in there 😉
How do you personally define success, beyond revenue and growth metrics?
I am successful every day when I get to create something customers ask for and get value while making enough to support my lifestyle and be present as a mother and wife.
Can you share a challenge or setback that ultimately became a turning point for your brand?
This week, we made the hard decision to focus on selling to consultants first instead of Enterprises. Consultants were coming to us wanting to be the users but we weren’t set up for them yet. We decided we should focus on the ‘pull’ from the users who want to buy now and this ultimately helps us get into our end users through their trusted advisors.
What daily habits or rituals keep you focused, creative, and grounded as a leader?
- Gym in the morning.
- Never miss bath and bedtime with kids
- Download my day to my husband, who is an epic listener
- Read for fun before bed to turn off
How do you approach innovation and risk in your business strategy?
I work agile in most things. Plan the rough roadmap and vision, but the detail is worked out sprint by sprint.
I listen to my gut a LOT. If I feel yuk, I have to figure out what it is and solve it as soon as possible. I do not like to sit for long with things.
What advice would you give to someone starting a business in today’s fast-changing digital world?
Validate the problem and be so obsessed you can’t do anything else.
Back yourself- no one is an expert just because they have done it before.
You can always go back. But you won’t, because you will be better now.
