As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Jenny Beckford.
Jenny Beckford is a Family Wellbeing Consultant, Parent & Teen Coach, Certified Teen Coach, NLP Practitioner, and holds an MSc in Coaching Psychology. She is the founder of Greater Elevation, a coaching and consulting service that supports both parents and teens with emotional resilience, communication, and mindset tools.
While still working a 9–5, Jenny is steadily building a purpose-driven venture that began during the COVID-19 pandemic, offering virtual support to teens. As a mum to twin daughters now adults she realised parents of teens needed just as much support. After investing in her own personal development, she transformed her relationship with her daughters and felt called to help other families do the same.
In 2023, Jenny was honoured as Coach of the Year by the Single Mums Business Network, recognising her transformational work with families. She runs a thriving Facebook community of over 800 parents and is currently developing workplace wellbeing initiatives tailored to working parents of teens, as well as a school consultancy model that offers embedded support for parent and teen engagement. Her mission is to elevate families from the inside out, creating ripple effects across homes, schools, and communities. She is also laying the foundations for the Greater Elevation Academy, a future initiative to support disengaged youth through coaching and purpose-driven pathways.
In this interview, she dives into the challenges, wins, and wisdom she’s gained from over a decade of transforming online businesses.
What inspired your leap into entrepreneurship, and what personal experiences sparked the idea behind your current venture?
Navigating the teen years with my twin daughters was tough. After investing in coaching myself, our bond transformed, and I knew I had to help other families do the same.
What core problem does your business solve, particularly for women or underserved communities, and how does your approach stand out in today’s competitive space?
I support both parents’ and teens’ emotional resilience, communication, and mindset tools, especially working mums, who often feel emotionally stretched and unsupported. My approach strengthens the whole family unit through coaching, peer circles, and school consultancy. I’m currently developing workplace wellbeing initiatives tailored to working parents of teens, a group often overlooked in traditional support programmes.
What were some of the toughest obstacles you faced early in your journey as a woman entrepreneur, and how did you navigate through them?
Balancing a 9–5 with building a business was exhausting. Like many women, I wore the “do-it-all” badge with pride, staying up late, skipping rest, and doing everything myself. I was driven by purpose, but it took a toll. What helped me navigate was leaning into faith, celebrating small wins, and learning to honour rest as a strategy, not a luxury.
When the going gets tough, what keeps you grounded and motivated to keep pushing forward?
Daily prayer, journaling, and remembering the families I’ve helped. Their growth keeps me going.
What daily habits or non-negotiable routines help you stay focused, creatively energized, and balanced as a founder?
Prayer is a non-negotiable, and I treat myself to a massage once a month to reset and recharge.
Reading the bible, meditating, journaling, attending the gym, and listening to audiobooks at 2x speed.
What branding or marketing decision had the biggest impact in elevating your business and building trust with your audience?
Speaking engagements and community building, my Facebook group has over 800 engaged parents.
What’s been the most effective growth lever for acquiring new clients or expanding your customer base?
Using “we” in my messaging to reflect collaboration and community, it built trust and relatability.
How do you personally define success, not just as a business owner, but as a woman living a purpose-driven life?
Success is living in alignment with purpose, creating impact, and nurturing strong relationships, especially with my daughters.
Can you share a mistake or misstep that taught you a lesson you still carry with you today?
Not believe in myself early on. When you doubt yourself, others sense it. Confidence is contagious—and foundational.
What’s your best advice for women just starting out, especially first-time entrepreneurs feeling overwhelmed or unsure of their next steps?
Start small, stay consistent, and don’t wait to feel ready; clarity comes through taking action.
How do you approach risk and innovation, especially when breaking new ground in a male-dominated or fast-changing industry?
I create what I wish existed, like my future Greater Elevation Academy for disengaged youth.
If you lead a team, how do you foster a culture of trust, inclusivity, collaboration, and growth?
I foster trust through transparency, shared values, and celebrating small wins.
What are the top 5 mindset shifts or personal practices that helped you overcome self-doubt and grow your confidence as a woman entrepreneur?
- Faith over fear
- Progress over perfection
- Purpose over popularity
- Collaboration over competition
- Rest as a strategy.
If you could spark a global movement through your work, what would it be—and why is that mission meaningful to you?
Elevating families to elevate communities because healing starts at home.
What’s a quote, philosophy, or guiding belief that shapes how you lead, create, and live every day?
“Anything is possible for those who believe.”
