As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Susan Nefzger.
Susan Nefzger is a Global Communications Consultant, Writer, Author, and Coach with over three decades of experience building brand awareness through strategic communications, public relations, and storytelling. She is passionate about connecting people and brands in vibrant, authentic, and collaborative ways, while guiding executives through professional transitions with custom coaching, strategy, and access to her global network.
Her career spans diverse industries including healthcare, tech, SaaS, hospitality, legal, nonprofit, B2B, B2C, and corporate communications. Susan has curated a powerful international network across the U.S., Hispanic markets, the UK, Australia, France, Spain, Israel, and the Caribbean Islands. She has led impactful campaigns and consulting projects for clients such as Tenet Healthcare Florida, University of Miami Sylvester Cancer Center, Paley Limb Lengthening Institute, CyberKnife Centers, Florida & Georgia State Government, Beyondish.com, Chesterfield Auto Parts, and numerous nonprofits and private corporations.
As an author, Susan has published several books including A Practical Guide to Living Fearlessly, A Practical Guide to Awareness, Putting Awareness Into Practice, and Believe You Can Live a Life You Love at 50+.
In this interview, she offers a candid look at the realities of entrepreneurship, sharing both the challenges and the victories that defined her path.
What inspired your leap into entrepreneurship, and what personal experiences sparked the idea behind your current venture?
Having worked in highly responsible positions for 16 years, and as my son was going to primary school, I wanted two things. First, I wanted to be available for my son as he was diagnosed with a learning disorder. And second, after thorough discussions with colleagues and peers, I wanted to work for myself in order to have a flexible schedule.
I became successful at doing both—volunteering in my son’s classroom while also starting a business that helped small businesses market themselves and increase visibility for their brands, non-profits, and healthcare operations.
What core problem does your business solve, particularly for women or underserved communities—and how does your approach stand out in today’s competitive space?
Currently, my business is twofold. I continue my communications expertise through consulting, and I am also a non-fiction writer and coach. My coaching and writing business helps women learn to become self-aware through daily exercises, breathwork, and conscious living practices. By guiding them through self-discovery, I help women connect with their purpose and step into a more fulfilling life.
What were some of the toughest obstacles you faced early in your journey as a woman entrepreneur, and how did you navigate through them?
Some of the obstacles were personal. I was in a committed relationship with my son’s father that ended and included a lengthy litigation. It impacted my public professional reputation by its very nature, given the publicly available information. However, instead of harming me, it emboldened me. I chose to focus on my work and my resilience, which only strengthened my reputation.
When the going gets tough, what keeps you grounded and motivated to keep pushing forward?
My faith has always been a great source of strength for me. My resilience comes from knowing I can depend on myself. I see the bigger picture and understand my role in the world. I know nothing lasts forever, and I have gifts to share that can help others live with more purpose and joy. That belief keeps me moving forward.
What daily habits or non-negotiable routines help you stay focused, creatively energized, and balanced as a founder?
My daily rituals are threefold:
- As soon as I wake up, I say a few of my favorite prayers and express gratitude for whatever comes up—whether it’s the love in my life, a roof over my head, or the beauty of the sky.
- I visualize the world I am creating through my work, then meditate and write in the mornings.
- I go for a long daily walk in nature, taking photos and sharing them. I believe the light I capture carries a vibration that can uplift others.
A mantra I return to often is Julian of Norwich’s: “All shall be well, and all shall be well, and all manner of things shall be well.”
What’s been the most effective growth lever for acquiring new clients or expanding your customer base?
It evolves with the times. I’m active on LinkedIn and within niche groups that provide referrals. I also expand through retreats in the South of France and my books, which draw from my spirituality. Podcasts, articles, and speaking engagements have also been powerful in building visibility and trust.
What branding or marketing decision had the biggest impact in elevating your business and building trust with your audience?
Becoming involved with my local Chamber of Commerce was hugely impactful. When I launched my first book, my town provided overwhelming support. That experience showed me the power of community. Since then, book signings, events, and a sustainable communications career have all boosted visibility.
How do you personally define success—not just as a business owner, but as a woman living a purpose-driven life?
Success is defined by how many people I help awaken to self-awareness and conscious living. Seeing clients realize “it’s so simple, why didn’t I see it before?” and then watching them live their purpose—that is success.
Can you share a mistake or misstep that taught you a lesson you still carry with you today?
I don’t really believe in mistakes. Every decision shapes our path. If we’re aligned, things flow. If not, we face challenges that ultimately guide us toward clarity and growth. What looks like a mistake in the moment often reveals itself as a blessing later.
What’s your best advice for women just starting out—especially first-time entrepreneurs feeling overwhelmed or unsure of their next steps?
Lean on mentors. Don’t be afraid to ask for help. We have a responsibility to support each other, especially younger women. There are so many organizations, women’s chambers, and networks dedicated to professional growth—use them.
How do you approach risk and innovation, especially in fast-changing or male-dominated industries?
Risk and innovation are part of my DNA. That said, I look to others who’ve walked the path before me to learn from them. The pace of today’s world means we must always be learning, researching, and adapting so we don’t fall behind.
If you lead a team, how do you foster a culture of trust, inclusivity, collaboration, and growth?
I lead by listening. Everyone must feel seen and heard. Work becomes purposeful when individuals bring themselves fully to their roles. When collaboration is inclusive, it sparks innovation, growth, and the courage to ask hard questions and try new things.
What are the top 5 mindset shifts or personal practices that helped you overcome self-doubt and grow your confidence as a woman entrepreneur?
- Strong work ethic.
- Learning from successful people.
- Volunteering with meaningful organizations.
- Staying neutral and avoiding judgment.
- Leading with positivity and self-belief.
If you could spark a global movement through your work, what would it be—and why is that mission meaningful to you?
A movement prioritizing self-awareness through joy. When we live in awareness, we see the beauty in all things, even challenges. This reduces conflict, increases peace, and allows us to act from compassion rather than selfishness. We are all connected—self-awareness makes that truth visible.
What’s a quote, philosophy, or guiding belief that shapes how you lead, create, and live every day?
“Live consciously and positively.” Flow happens when we stop resisting life. My leadership is rooted in presence and positivity, inspiring others through passion and example. Again, Julian of Norwich’s words anchor me: “All shall be well, and all shall be well, and all manner of things shall be well.”
Where can our audience connect with you, explore your work, or follow your entrepreneurial journey online?
- Website
- Substack
- Instagram: @tips_for_fearless_living & @snefzgerpr
