When it comes to running a successful business, there are many things you need to do. Having one great aspect of your business isn’t enough – you need to be impressing customers and clients in many ways.
One way of doing this is by improving your business’s packaging. While we all know that it’s the product itself that matters, there’s no denying that packaging also plays a huge role in whether or not people will buy and enjoy the said product. If you’re looking to improve your business’s packaging, but you have no idea where to start, you’ve come to the right place.
Many businesses use generic packaging – plain cardboard boxes, simple white bags . . . you get the idea. This is understandable because these methods of packaging are the cheapest and also the most accessible.
However, if hundreds of other companies are using the exact same packaging, how will your business stand out? The simple answer is that it won’t; it will simply blend into a sea of other businesses.
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Use better quality packaging.
While it may be tempting to use the cheapest packaging you can find, that’s not always a good idea. Most businesses try to cut costs on their packaging because they think it’s a waste to spend money on something that will end up in the trash.
This reasoning is sound, but unfortunately, if you use low-quality packaging, your business will come across as cheap. Customers may also see this as a sign that you don’t care about their experience.
So, as frustrating and unnecessary as it may feel, rather opt for a slightly more expensive packaging option. That being said, you don’t need to use the most expensive packaging on the market. Try to opt for somewhere in the middle – not too cheap, not too pricey.
Nowadays, many customers want to support businesses that help the environment rather than harm it. So, being more eco-friendly when it comes to your packaging is a good idea.
There are many ways of doing this. You can cut back on plastic, or you can use recyclable packaging. While this may be more expensive, it’s certainly worth it.
However, you shouldn’t only be trying to be eco-friendly through your packaging – you should be making an effort across all areas of your business.
Double up on packaging.
This may not be necessary for all products, but if you are packaging a product that is incredibly fragile or breakable, you may want to double up on the packaging so that it has a better chance of staying in one piece.
This is why so many businesses package their items in two boxes – a smaller one within a larger one. While this may seem excessive, it’s worth it because you don’t want to constantly be dealing with customer complaints that their products are broken.
Get packaging that matches your product.
So, you know that you’re supposed to use your packaging as a way to attract customers, which means that it should be eye-catching.
But where do you start? Ideally, your packaging should match your product in a way that is fun and unique. Think outside the box. A good example of this would be if you’re starting a stationery company, and you make your packaging look like a notepad so that people can use it to write notes down after they’ve unwrapped it. This makes the packaging unique, memorable, and useful.
Get customers’ opinions.
The main purpose of choosing the right packaging is to improve your customers’ experience. So, why not ask them what they want from a product’s packaging?
There are plenty of free online survey creators that you can use. This way, your customers can fill them in, and you can hear directly from them what they think works and what changes they would like to see.
Use it as a form of marketing.
If you truly want to up your game and make your packaging work in more than one way, why not kill two birds with one stone? If you’re wondering how to do this, the answer is quite simple: use your packaging for marketing your business.
After all, it’s no use inventing creative packaging if it doesn’t have your name on it and the customer can’t remember what your business is called.
Simply brand all packaging with your business’s name and logo. This is an easy way of marketing your business without spending too much money. Of course, you should also be marketing your business in other ways as well.
Talk to various suppliers.
Many businesses don’t spend a lot of time on their packaging. They see it as a task that they need to get out of the way as soon as possible. Unfortunately, this often means that they end up going with the first supplier they come across.
This isn’t the best idea. Before you make a final decision, talk to various packaging suppliers to see what they can offer you. Get quotes, and talk to them about your packaging needs. There may be a supplier that can fulfill your vision for your business’s packaging, so it’s worth it to consider all your options.
Packaging is one area of a business that often gets overlooked simply because so many people don’t understand its importance. But you won’t regret improving your business’s packaging.
It can help you impress customers, and it can also act as a marketing tool to help you bring in new customers while keeping older ones loyal.
Packaging is also a great way for you to get creative and stand out from the crowd. When you think about it, there’s truly no reason why you shouldn’t be putting a bit more time, effort, and money into your business’s packaging.