Sunday, October 2, 2022

Juliana Walckoff Shares Her Experience on working as a Digital Marketer in the NFT space

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As a part of the Morning Lazziness series about NFT women who are encouraging and doing incredible things with their ideas in society, I had the pleasure of interviewing Juliana Walckoff.

Please let our users know about yourself and about your work?

I was raised on an island in Southern Brazil, Florianopolis. I spent a few years in France where I graduated with a Master’s Degree from Pantheon-Sorbonne University. I have been living in Canada for nearly ten years now. 

I began my professional career in the creative and publishing industries, which led me to digital marketing 13 years ago. Today I own a boutique marketing agency called SpruceSumo that provides marketing consulting to organizations in numerous sectors, including blockchain.

Can you share a story with us about what brought you to the NFT space? 

The first time I worked on a blockchain project was in 2019. One year later, I was hired by one of the largest collectors of crypto art, WhaleShark, to run the marketing department of one of his projects. My interest for NFTs really took off at that moment. Since then, I have been working on several interesting NFT projects.

Do you think NFTs, which are open to virtual reality, could adversely impact our health due to increased screen time?

Juliana W.

Over the years, the line that separates the “real” world from the “virtual” is becoming more blurred. Screen time nowadays is “educational time”, “working time”, “socializing time” for many of us. And its effect can be either positive or bad for your physical and mental health, like anything else. It is all about balance and about purpose more than about how many hours you spend in front of a screen.

What do you think could be the future of NFT? How useful can they be for everyone?

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NFTs will not only be digital collectibles living in the blockchain, they will reshape our idea of ownership, status, and even affiliation. Also, they will offer solutions to security and privacy problems we are currently facing in the Web 2.0

Mention your top 5 NFT collections?

There are so many great collections out there. Some of my favorites are VeeFriends, Caring Creatures, World of Women, CryptoPunks, and Art Blocks. These projects are innovative, unique, and have a utility aspect to them which is essential when it comes to NFTs. 

Any female entrepreneur who inspires you the most in the blockchain industry?

I would say Yam Karkai, co-founder of World of Women (WoW). WoW is a women-led NFT project that promotes diversity, inclusion, and female representation in a male-dominated industry.

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