As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Tayelor Kennedy.

Tayelor Kennedy is the founder of Tayelor Kennedy Wellness and creator of the Holistic 360™ Method, a signature approach that blends ancient wisdom with modern science to help women achieve radiant beauty, vibrant health, and deep alignment. With a background in Ayurvedic wellness, nutrition, and beauty, Tayelor empowers high-achieving women to transform from the inside out through her programs, products, and retreats.

In this interview, she delves into the challenges, successes, and wisdom she has gained from over a decade of transforming online businesses.

What was the defining moment that led you to create Kennedy Beauty and Wellness?

The defining moment came when I realized that so many women were chasing beauty as an external goal without addressing the internal foundation—mental well-being, nutrition, and self-connection. I wanted to create a space where beauty and wellness were not treated as separate industries, but as interconnected forces. That’s how Tayelor Kennedy Wellness was born—to help women embody confidence, radiance, and vitality from the inside out.

How did your personal wellness journey shape the development of your signature method, Holistic 360™?

My own journey was one of trial, error, and deep learning. I spent years exploring Ayurvedic practices, nutritional science, mindset work, and beauty rituals. Holistic 360™ emerged from blending these disciplines into a complete, 360-degree framework that addresses physical health, emotional balance, and self-image simultaneously. It’s the method I wish I had when I started my own transformation.

What core belief drives the mission behind your 21-Day Transformation program?

The belief that meaningful transformation doesn’t have to be overwhelming or time-consuming. In just three weeks, you can see and feel real changes when you have the right structure, tools, and guidance. My mission is to show women that small, consistent shifts—done with intention—can lead to life-changing results.

You blend ancient practices with modern science—how do you strike that balance in your offerings?

I see them as complementary, not competing. Ancient practices like Ayurveda or breathwork hold timeless wisdom about balance and healing. Modern science validates and refines these approaches, making them more accessible and measurable. I design programs that honor tradition while applying today’s best research for results that are both soulful and scientifically sound.

What does “beauty from the inside out” mean to you on a personal and professional level?

It means cultivating a deep sense of self-worth, emotional well-being, and physical vitality first, then letting that energy radiate outward. Professionally, it’s my guiding principle. I’m not just helping clients look better in the mirror; I’m helping them feel better in their bodies, which naturally reflects in their outer beauty.

As a founder in the wellness space, what’s one myth you wish more women would let go of?

The myth that self-care is selfish. True self-care—when done consciously—strengthens your ability to show up for your career, relationships, and community. It’s not indulgence; it’s a necessity for sustained success and well-being.

What are some daily rituals or practices you personally rely on to stay grounded and radiant?

I start my mornings with warm lemon water and coffee. I add Ayurvedic self-massage with herbal oils, mindful movement—whether yoga or a walk outside—and nourishing meals that support my dosha. At night, I disconnect from screens an hour before bed and use calming breathwork to signal my body it’s time to rest.

How do you define conscious self-care, and why is it essential for high-achieving women?

Conscious self-care is about intentional, aligned choices that replenish your energy and support your long-term goals. For high-achieving women, it’s the antidote to burnout. Without it, success becomes unsustainable and often comes at the expense of health and happiness.

What has been the most powerful transformation you’ve witnessed in a client’s journey?

One client came to me feeling completely disconnected from her body and self-esteem after a difficult life transition. Through the Holistic 360™ method, she not only regained her physical vitality but also rebuilt her confidence, launched a new business, and began showing up in her relationships with a joy she thought she’d lost forever.

How do you ensure your brand stays aligned with your values as it continues to grow?

I filter every decision through three core values: authenticity, empowerment, and holistic integrity. If a new opportunity doesn’t align with those, I say no, no matter how tempting it looks on paper. Staying values-driven keeps my brand consistent and my impact genuine.

What advice would you give to women who feel disconnected from their bodies and are seeking alignment?

Start with one simple daily practice that reconnects you, whether that’s a mindful walk, journaling, or a nourishing meal eaten without distraction. Don’t try to overhaul everything at once. Presence and awareness are the first steps to alignment, and from there, transformation becomes much more natural.

If you could spark a wellness movement worldwide, what would its core message be?

That true beauty and vitality are not things you chase—they are states you cultivate from within. My movement would encourage people to see wellness as a joyful, everyday practice rather than a future destination.

Where can our audience connect with you and learn more about your work or offerings?

You can connect with me at Tayelor Kennedy or on Instagram. I share wellness tips, beauty rituals, and insights on living a more radiant and aligned life.

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Tabnie Dozier.

Tabnie Dozier is a dedicated Emmy-Award-winning journalist and supporter of women’s and minority equality. Storytelling is Tabnie’s passion, and being a proponent for marginalized and silenced voices is what led her to pursue a successful and dynamic career as a Local News Anchor. The eloquent chronicler, who is a Lexington, KY native, has pivoted away from heavy headlines and has propelled her producing, hosting, copywriting, exquisite writing, and leadership skills into a more positive realm of education and advocacy. She has launched her own media company, Tabnie Dozier Enterprises LLC, offering Media & Public Speaking Training, Visual and Written Storytelling Production, Crisis Communication, Marketing Consulting, and more. She’s a graduate of Western Kentucky University, a member of Delta Sigma Theta Sorority Incorporated, and served as a Founding Board Member for Dress for Success Reno-Northern Nevada. 

In this interview, she delves into the challenges, successes, and wisdom she has gained from over a decade of transforming online businesses.

What inspired you to start your own PR agency, and how did you get your first client?

I’m an accidental entrepreneur; this was never my dream. My background is a Local News Anchor. I’m an Emmy Award-winning Journalist. After a devastating loss of a loved one, Stavon Williams, in 2021, I received no bereavement or mental health support from the news agency I worked for. Even after enduring racial unrest, a global public health crisis and creating unique and historical content as the market’s only Black Main Anchor. 

It was clear I was just a number and not a human, so I pivoted and knew that no one would ever tell me how to grieve or who I could grieve, ever again. I now utilize my journalistic expertise in a multitude of positive realms, it is the freest and most impactful I have ever felt. Visual and Written Storytelling, Press Release Distribution, Red Carpet Hosting, Media Consulting and Public Speaking Training are a few avenues of my media company. What I recognized was viewers tuned in daily, not for the heavy headlines but for me, they felt a connection. My angel, Stavon who passed away, he always used to encourage me to own something of my own. I wasn’t listening to him on Earth, but I heard him loud and clear once he transitioned to the Divine. He’s my guiding force and it’s clear God was molding me during my TV career to be bolder, bigger and storytell on my own terms.

What unique challenges have you faced as a woman entrepreneur in the PR world, and how did you overcome them?

As a Black-woman owned company, traditionally agencies like ours receive less than 3 percent of federal and private funding initiatives. The biggest challenge we’ve faced since launching is securing capital. I can’t say that we’ve overcome this hurdle just yet. This country has a habit of trying to silence and reduce the excellence of Black women. My faith is my foundation. Being fearless in the pursuit of a life that gives me autonomy of my time, storytelling with no limits or commercials and bringing joy to client’s faces when they view the finished product are why we’re entering our third  year and have remained afloat the entire time. Tenacity, consistency, faith and being a company rooted in integrity are why our clients return and refer us!

How do you stay ahead of trends in an industry that’s constantly evolving with media and technology?

By doing what works for us and our clients. We can’t spend every moment jumping on the bandwagon of the latest app or trend. It’s incredibly overwhelming. That’s not to say we aren’t modern and don’t explore new outlets. But what works for one agency may not be the right fit for another. We assess and focus on our client’s needs first and pursue the best technology, work flow and results that match our style.

What’s your go-to strategy for building strong, lasting relationships with clients and the press?

I have the immense blessing of being a former News Anchor, and I’ve built connections all over the nation. The trust I’ve maintained amongst colleagues and also viewers around the U.S. means that people value and believe in me. That’s a privilege I know many PR professionals may not have. The pitch is key. Knowing the outlet, the community benefit, timeliness and respecting the craft of journalism are critical. Journalists are not commercial tellers, if you’re looking to promote your client and there’s no community benefit, then go to a sales department. If you’re a PR specialist that values meaningful storytelling, you’ll have much better success curating relationships in the earned media spaces with print, radio and news journalists.

Can you share a campaign or media moment you’re especially proud of—and why it stands out?

TDE has the immense honor of being the leading media agency for the inaugural Northern Nevada Black Business Month celebration in August 2023. This stands out to me because my agency was barely a year old, we curated press conferences, news releases, meaningful storytelling, and elevated awareness for Black owned businesses in our area. Northern Nevada holds less than a 5% Black population, the response from the community was spectacular. To lead a press conference where the news agency I used to work for, showed up and covered the event, was surreal. It gave me the boost to know that I wasn’t solely successful due to giant corporation call letters behind my name. My validity, expertise and media excellence can shine brighter under my own brand with less restrictions and more storytelling freedoms!

Which platforms or tactics have been most effective for growing your own brand visibility?

Instagram and Facebook are our strongest platforms of followers and engagements. Consistency is the tactic that works best. We always post 2-4 reels or pictures a week, while simultaneously reporting and engaging with our clients, sharing inspirational content in our stories. The reels could be company promos, client spotlights, or meaningful storytelling that we produce. The best posts for us are the ones that feature our team in action, working events, hosting, consulting and leading public speaking training sessions.

What role has mentorship played in your journey, and how do you pay it forward to others in the industry?

Mentorship means so much to me. It’s my mission to give love to my teenage and young adult selves. I wish I had a Tabnie when I was entering high school and navigating academics, sports and part-time work and volunteer opportunities. I wish I had a Tabnie in college to help me with money management, mental health, and exploring my career fields. It is my absolute pleasure to uplift the generations after me. During the spring semesters of 2024 and 2025, Tabnie Dozier Enterprises signed up as an employer partner for the University of Nevada Reno’s Pack Internship Grant Program. Both of our paid interns graduated in May 2025 from the university with degrees in Journalism. 

We led them through 120 hours each of real world video editing, television and digital script writing, on camera mechanics and other foundational journalism skills that will serve them in their careers. These are meaningful methods to pay it forward to others who have desires to enter the industries of public relations, communications, journalism, and video production.

How do you handle high-pressure situations or crises, whether for a client or your own business?

Crisis communication is one of our avenues of service. We are calm, factual, and strategic when it comes to producing an official statement, emergency press release or consulting for behind-the-scenes issues. High-pressure situations are eaten for breakfast by my team because the majority of us are professional journalists, we’ve garnered decades of experience in breaking news, severe weather, high-profile court cases and deaths, political corruption and more. Our clients trust our professionalism and know that we will never steer them into the dark. 

When it comes to my agency, I release the same calmness I’ve leaned on during my years as a TV News Anchor. I breathe, assess and consult my team instead of making rash decisions based on my emotions. I’m grateful for my media training that taught me to ‘never let ‘em see you sweat,’ it’s been a tremendous force in keeping my agency afloat.

What’s one piece of advice you’d give to women entering the PR or communications industry today?

A dedicated piece of advice I’d share with women desiring to enter the PR or comms industry would be to not come into these spaces for glitz and glamour. Companies are trusting you with their image, reputation and inner workings. If this is a self -serving desire of yours to be on camera, receive tons of social media likes and follows, then the entertainment industry might be the way to go. This is a path for storytellers, changemakers and truth-tellers. Women who want to elevate voices that aren’t often heard, who want to amplify the excellence of a brand, product or mission. You may have to respond to a crisis outside of business hours, or work events on weekends, these are variables to consider before entering this field.

What are the 5 things you believe are essential to overcome self-doubt and build confidence in this field?

In order to overcome self-doubt and build confidence in this field, you must; have a strong knack for research and fact-checking. Public relations specialists don’t follow rumors, they focus on facts. If you don’t have the space to ask where a source came from or search it on your own, this will be a hard field to find success. Prepare and practice. Whether you’re a spokeswoman going on camera for a brand or prepping your client with talking points, practice, practice, practice! Practice your pitch, your answers, your client’s responses, and make sure the responses are concise and on point. Love yourself. If you’re a woman who deals with insecurities and is harshly critical, this field may eat you up. You must have thick skin. In the PR space, your writing is critiqued, video editing, strategizing, on camera appearance, knowledge, are all brought into the light for your clients and the public to criticize. Make sure you’re extra kind to yourself and arm yourself with affirmations and the security that you are capable and chosen for this moment!

A strong support system is also key. That could be former or current colleagues, mentors, following the accounts of people you look up to and those in your field, childhood and adulthood friendships, healthy eating, exercise, trust me! You need other non-judgemental and caring women in your corner, life is more enjoyable that way. Finally, find a positive outlet. Is it walking? Pilates? Painting? Volunteering? Journaling? Vlogging? Singing? Find something that makes you smile, those spaces help keep you lifted and can greatly contribute to an improved mental wellness state.

Ok, we are nearly done. You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

I’d love to inspire a movement that creates a general fund for creatives, entrepreneurs and the like. Being brave enough to pursue your passions instead of working a bland 9-5 in the name of capitalism is so admirable. I left my childhood dream of being a TV anchor because it no longer served my mental health and was leading to a reduced quality of life. I wish I had a supportive service that offered to help pay for my agency’s business license, or cover a month’s worth of rent or groceries when I was struggling to secure deals. I know there are hundreds of grants out there, but very few are geared toward Black entrepreneurs and sometimes those application processes come with fees. I’d love to see an emergency fund for women creatives to let them know their ideas matter, they are important and that life is so much more than paying bills and clocking in. 

How can our readers further follow your work online?

You can follow my media company on Instagram, TikTok, and Facebook.

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Aimée Carr.

Aimée Carr is the creator and founder of all-natural VOODOO MAKEUP, the industry’s first paleo cosmetic collection featuring award-winning, high-performing products that are vegan, cruelty-free, and formulated without mycotoxins or major allergens. Carr is an expert Medical Esthetician and Celebrity Make Up Artist whose holistic approach to beauty has earned her a stalwart reputation among fashion designers, models, national beauty pageants, and more. After ongoing skin and health problems prompted her to craft the initial VOODOO products at home in her own New Orleans kitchen, a fiercely loyal fan base has developed around an expanding line of top-quality beauty essentials that take “clean” to a whole new level.

In this interview, she delves into the challenges, successes, and wisdom she has gained from over a decade of transforming online businesses.

What inspired you to start your business, and what problem were you passionate about solving?

Voodoo Makeup was born from a desire to create truly clean beauty without compromising performance. After years in the beauty industry, I saw how “clean” often meant sacrificing pigment, wear, or quality — and how so many products still contained allergens or harmful ingredients. Out of not a need but necessity, after living in a house with Black Mold for three years, my health depleted, and I needed to solve that by creating cosmetics that are high-performing, rich in color, safe for sensitive skin, and free of toxins and allergens.

How has your business evolved since its launch, and what key decisions helped drive that growth?

We started with a custom blend bar in the heart of New Orleans’ French Quarter and a small collection of clean makeup products. Since then, we’ve expanded to a full line of lip, face, and eye products with buildable pigments, skincare benefits, and transparent ingredient lists. A key growth driver was committing to ingredient transparency and leaning into our New Orleans roots to build a strong, authentic brand story.

What makes your brand or offering stand out in a crowded market?

There’s clean beauty — and then there’s Voodoo Clean. Our products are free of mycotoxins, allergens, and harmful chemicals, all while delivering bold pigments and luxurious textures. We merge beauty with skincare, making each product as nourishing as it is beautiful, and infuse our brand with the vibrant, soulful energy of New Orleans.

What has been your most effective marketing strategy to date, and why do you think it worked so well?

Storytelling. Sharing the “why” behind Voodoo Makeup — from the founder’s personal journey to the inspiration behind each shade name — has created deep connections with our customers. People aren’t just buying makeup; they’re buying into a story and a set of values they believe in.

How do you stay connected to your ideal audience and understand their needs or behaviors?

We listen online and in person. Social media engagement, customer reviews, and conversations at events help us understand what our customers love, what they need, and where we can improve. We also test new ideas directly with our community before launching them widely.

What’s one branding move or campaign that helped elevate your business to the next level?

Reframing our messaging to highlight the Voodoo Makeup Clean Promise — emphasizing safety, performance, and transparency — shifted the way people saw us. It turned “clean beauty” from a nice-to-have into a must-have for our audience.

What does success look like for you, not just in numbers, but in purpose or impact?

Success is knowing we’ve created products people trust on their skin every day. It’s hearing from customers who say they can finally wear makeup without irritation, or who feel confident knowing exactly what’s in their products.

Can you share a challenge or setback that ultimately became a turning point for your brand?

In our early days, we faced skepticism that truly clean makeup could perform like traditional cosmetics. Instead of lowering our standards, we doubled down on product innovation — refining formulas until they delivered the rich pigment and long wear our customers expect. That commitment turned critics into loyal fans.

What daily habits or rituals keep you focused, creative, and grounded as a leader?

I start each day reviewing our customer feedback and creative projects. Staying close to the customer experience and allowing time for creative exploration — whether testing shades or brainstorming campaigns — keeps me inspired and focused on our mission.

How do you approach innovation and risk in your business strategy?

We take calculated risks that align with our values. Every new product or campaign is tested to ensure it meets our clean standards and resonates with our community. We see innovation as essential, but never at the cost of our integrity.

What advice would you give to someone starting a business in today’s fast-changing digital world?

Be authentic and consistent. Trends will come and go, but if your brand story, values, and quality remain strong, you’ll build loyalty that lasts. Also, invest in digital storytelling — it’s your bridge to the world.

Where can our audience connect with you and learn more about your work or offerings?

Visit us at Voodoo Makeup and follow us on Instagram, Facebook, and LinkedIn for product launches, behind-the-scenes content, and tips on clean, high-performance beauty

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Kristin Marquet.

Kristin Marquet is an experienced publicist, entrepreneur, and creative director with over 17 years in public relations, branding, and digital marketing. She founded Marquet Media (now Curated Perception) in 2009, a PR and branding firm specializing in helping businesses, particularly female entrepreneurs, grow and gain visibility through innovative, data-driven strategies. In 2017, she launched FemFounder.co, an online platform dedicated to empowering women in business by providing resources, community, and inspiration. Kristin holds academic credentials from Boston University, New York University, and MIT, and is a member of the Young Entrepreneur Council and the Fast Company Executive Board. Her work has been featured in major outlets, including Forbes, Inc., Fortune, and The Wall Street Journal.

In this interview, she delves into the challenges, successes, and wisdom she has gained from over a decade of transforming online businesses.

What inspired you to launch FemFounder® and (formerly Marquet Media, Curated Perception™)? Was there a pivotal moment that pushed you into entrepreneurship?

I’d spent years helping women founders get press through my agency, but I noticed the same questions—and the same hurdles—kept coming up. My “aha” arrived at a roundtable I hosted: watching ten female CEOs lean in as we co-created PR templates convinced me there was demand for a scaled, community-driven platform. FemFounder was born as a sisterhood of shared resources; Curated Perception followed to bring our proprietary visibility frameworks into the enterprise space, but it was Marquet Media before we changed the name to fit our updated brand identity and positioning.

You’ve helped land 9,000+ media placements and grown a massive online following—what’s been your most effective visibility strategy?

Turning high-value, downloadable assets into “link magnets” has been my secret weapon. By packaging proprietary frameworks (like PRISM Ascend™ summaries) into evergreen guides that anyone can embed—with a live snippet and credit back to me—I’ve earned thousands of backlinks, driven millions of page views, and fueled viral social snippets without paid ads.

Tell us more about the PRISM Ascend™ framework—what makes it unique and impactful for female founders?

PRISM Ascend™ is built around five pillars—Positioning, Research, Influence, Story, Measurement—each customized for the female founder journey. Unlike generic PR roadmaps, it zeroes in on the visibility gaps women face (from funding narratives to personal brand equity) and stitches in tactical playbooks—email pitches, byline templates, media list puzzles—that solve real-world obstacles in bite-sized sprints.

How do you balance being a mother, running multiple businesses, and studying at Harvard? What systems or habits keep you grounded?

My days revolve around micro-rituals: a 10-minute walking brainstorm every morning, quarterly micro-retreats to reset, and a locked-in “no-screen” hour each evening with my toddler. I batch my deep work into 90-minute sprints, delegate ruthlessly to my “Empowerment Pods,” and use a shared Miro board to keep track of family, Harvard deadlines, and business milestones — all in view, so nothing slips through the cracks. Some days the workload seems impossible, but I just push through. 

What branding mistake do you see entrepreneurs make most often—and how can they fix it?

They chase the “obvious” aesthetic trend instead of a clear promise. Instead, start with a one-sentence Brand Promise (“We help X do Y by Z”) and build each visual and word around that North Star. When messaging aligns before design, every color choice and icon simply amplifies your story rather than competing with it.

As someone who’s shaped countless personal brands, how did you approach building your own?

I treated my own launch as a case study: rapid-fire testing of headlines on Instagram Posts, mini surveys on Instagram Stories, and iterative optimization of my “Celebritypreneur” positioning. I leaned into third-party validation—logos of awards, media mentions, and other accolades—and incorporated them into every bio element, allowing my credibility to do the heavy lifting.

In today’s crowded digital landscape, what does it truly take to stand out as a thought leader?

You need a unique edge plus a consistent amplification plan. Originate a proprietary methodology (like PRISM Ascend™), then lock it into a multi-channel cadence: weekly micro-videos, monthly podcasts, quarterly webinars, and a yearly summit. That orchestrated frequency embeds your concepts into the conversation, so you become the go-to reference.

How has the PR industry evolved since you started, and how do you stay ahead of trends?

PR has gone from reactive press releases to real-time engagement. Reporters break news on social before wires exist, so I monitor emerging storylines via AI tools and train my team in social listening sprints. Staying ahead means continuous learning—my Harvard coursework, weekly industry roundtables, and a living “Trend Dashboard” that ties emerging platforms to client strategies.

What’s one media placement or project you’re especially proud of—and why?

Landing the cover story in Forbes last year still thrills me: it wasn’t just a byline, but a deep dive on AI’s role in PR—my first major piece marrying my tech advocacy with PR tactics. That cover generated a 40% spike in inbound speaking inquiries and validated my vision of blending organizational behavior with AI.

What advice would you give to women who want to get press but feel intimidated by pitching themselves?

Start by pitching a friend. Draft a mock email to a trusted peer, outlining your hook, why it matters, and a suggested angle, then iterate until it feels confident. Once you can sell the idea to someone who already loves you, sending it to a reporter feels like a natural next step.

How do you define success today, and how has that definition changed since you began?

I used to measure success by media counts and follower numbers; now it’s about catalytic impact—how many founders launch their first PR campaign because of my frameworks, or how many women say a single “aha” from my content changed their trajectory. Impact over impressions.

What legacy do you hope to leave for women in media, business, and beyond?

I want to normalize women owning their visibility systems—building generational frameworks that can be licensed, taught, and scaled so that no founder feels they must wing their PR or brand storytelling alone.

Where can our audience connect with you and learn more about your work or offerings?

They can find me on Instagram, join the FemFounder newsletter at FemFounder, tune into the FemFounder podcast, or explore our frameworks at Marquet.company. I am always grateful to connect with fellow entrepreneurs!

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Heather Holmes.

Heather Holmes is CEO of Publicity For Good, a PR agency for purpose-driven CPG brands. She blends data, storytelling, and mission-first strategy to help clients earn media, stand out, and lead in food, wellness, and lifestyle spaces.

In this candid conversation, Heather shares her journey, insights, and the strategies that have helped her build a results-driven business and empower other entrepreneurs to do the same.

What inspired you to start your own PR agency, and how did you get your first client?

I started Publicity For Good because I saw a gap no one was filling: mission-driven brands were doing meaningful work but lacked the media presence to match it. I wanted to bridge that disconnect with strategy, speed, and substance. My first client came through a results-only offer. I landed two national TV segments in days. That early win wasn’t just validation, it became the blueprint: deliver fast, deliver big, and build trust through performance.

What unique challenges have you faced as a woman entrepreneur in the PR world, and how did you overcome them?

In the early days, the biggest challenge wasn’t access, it was being underestimated. I didn’t have the traditional network, the big-city office, or a long client list. What I did have was clarity, work ethic, and a zero-excuse mindset. I built credibility one media placement at a time. Being a woman in PR meant I had to lead louder through execution and results, until the industry stopped questioning and started paying attention.

How do you stay ahead of trends in an industry that’s constantly evolving with media and technology?

We don’t just follow trends: we track them, test them, and translate them into impact for clients. My team runs on speed, relevance, and data. We’re constantly refining our media intelligence, testing AI-driven workflows, and adapting to how journalists actually work today. But it’s not just about tools, it’s about understanding culture. Knowing when to lean in, when to pivot, and when to double down on what works.

What’s your go-to strategy for building strong, lasting relationships with clients and the press?

Serve first, pitch second. Whether it’s a client or a journalist, we lead with value. I train my team to listen better than they speak and to always show up with relevance, not noise. Relationships in this space are built on trust, timing, and results, so we prioritize clarity, follow-through, and never overpromise. That’s how you earn the callback and the long-term partnership.

Can you share a campaign or media moment you’re especially proud of—and why it stands out?

We ran a campaign that landed 200+ earned media placements in less than three months for a challenger CPG brand. But what made it powerful wasn’t the number: it was the intentionality. We aligned messaging, found the right media hooks, and moved with precision. It became a case study for how purpose, press, and performance can scale when strategy leads and storytelling connects.

Which platforms or tactics have been most effective for growing your own brand visibility?

LinkedIn has been key for B2B credibility, especially when leading an agency. I also leverage podcasts to facilitate longer conversations about purpose-driven leadership. Qwoted is great for connecting directly with journalists. But the most effective tactic has been walking our own talk, we apply the same visibility strategy to ourselves that we use for clients, and that authenticity scales.

What role has mentorship played in your journey, and how do you pay it forward to others in the industry?

Mentorship has been a cornerstone of my leadership growth. I’ve been fortunate to learn from individuals who challenged me to think bigger and execute smarter. Today, I pay it forward by mentoring team members inside the agency and guiding early-stage founders through Signal Raptor, our low-cost PR platform. As a mom of three, I’m deeply invested in showing the next generation, especially young women, that purpose and performance can coexist at the highest level. Building a business while building a family gives mentorship a whole new layer of meaning.

How do you handle high-pressure situations or crises, whether for a client or your own business?

Crisis management starts with clarity. I believe in moving fast, communicating transparently, and always anticipating the next three steps. We train regularly for high-stakes scenarios so that our responses feel instinctive rather than reactive. Personally, having children has taught me how to stay grounded and make decisions under pressure without emotion taking over. Whether it’s a client recall or a reputational challenge, I focus on facts, timelines, and the path forward, never on panic.

What’s one piece of advice you’d give to women entering the PR or communications industry today?

Own your seat at the table, don’t wait to be invited. The PR industry is built on relationships, agility, and storytelling. If you can master those three, your potential is limitless. Don’t underestimate the value of consistency and follow-through. And never let a lack of experience silence your ideas. This field rewards clarity and confidence more than perfection.

Is there a quote, mantra, or philosophy that guides your decision-making and leadership as a beauty entrepreneur?

“I’m building a business my kids will be proud of and the world won’t ignore.” That line keeps me grounded. Every decision, every campaign, every hire – I filter it through that lens. It reminds me that legacy isn’t just what we build, but how we build it. Leading a purpose-driven agency means balancing ambition with intention, and always staying aligned with the bigger picture.

Here is our signature question: “What Are The 5 Things You Need To Overcome Self-Doubt and Build Confidence?” 

• Clear wins: Track your results. Confidence grows when you can measure your impact.
• Mentorship: Learn from people who’ve been where you want to go.
• Repetition: The more you pitch, lead, and speak, the stronger your voice gets.
• Preparation: Walk into every meeting overprepared. It turns anxiety into authority.
• Purpose: When your work aligns with your values, doubt fades. For me, showing my kids that I lead with purpose fuels everything.

Ok, we are nearly done. You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

I’d amplify mission-driven entrepreneurship at scale. Imagine a global network where purpose-led founders get access to the media exposure, resources, and mentorship they need to compete with legacy corporations. Empowering those voices, many of them women and parents, could shift industries and impact culture in ways we haven’t seen yet.

How can our readers further follow your work online?

You can follow me on Instagram and @PublicityForGood on Instagram, or visit Publicity For Good for our latest insights, client wins, and media opportunities.

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Jennifer Walters Anstendig.

Jennifer Walters Anstendig is the founder and designer behind Alysian — an indie jewelry and accessories brand built on the belief that personal style should never feel generic, out of reach, or like it belongs to someone else.

A former women’s magazine editor and private label designer, Jennifer’s career has spanned mass-market fashion and editorial worlds — both of which she eventually left behind in search of something more intentional, more personal, and more authentic. Alysian was born out of that creative rebellion: a handcrafted jewelry and small accessories line that celebrates individuality, self-expression, and the beauty and meaning of natural gemstones, all while embracing sustainability in ways both obvious and subtle — like her use of vintage deadstock elements and saved supply remnants that find new life in future designs.

Today, Jennifer designs go-to, wear-with-everything pieces made to quiet the overthinking and underscore personal expression. Alysian’s gemstone-forward jewelry and accessories offer a thoughtful alternative to mass-market sameness through original silhouettes, elevated details, and a refined edge. Whether it’s a bold pair of earrings or a semi-precious key ring, Alysian empowers women to feel stylish, grounded, and confident, without trying too hard.

In this interview, she delves into the challenges, successes, and wisdom she has gained from more than 15 years of designing jewelry, including over a decade creating pieces for major fashion brands, before founding Alysian.

What inspired your journey into the fashion industry, and why did you choose to focus on sustainability?

I’ve always been artistic and interested in fashion and pop culture. I was a magazine fiend growing up in the ‘80s and ‘90s. I started my career in magazine publishing, but I was always more creatively aligned with the photographers, makeup artists, and art directors. After 9/11 and while my mom was going through breast cancer treatment, I turned to hands-on creative projects to help me cope. I began making jewelry — just beading at first, teaching myself, and giving pieces to friends. 

Eventually, I went back to school at Fashion Institute of Technology (FIT) of New York to pursue a degree in jewelry design. I actually began working, while still a student, as a private label designer for a variety of large brands and stayed in private label (at a few different companies) for years. Seeing my designs in stores and magazines was always thrilling, but what happened behind the scenes in each of those environments felt off. Beautiful samples and components were thrown out because they broke or weren’t quite right. Loose stones and metal elements would fall to the floor and literally get swept up and tossed out by cleaning crews. So many inspired designs were reduced to junky, mass-produced pieces. This was disheartening and disturbing — and those feelings stayed with me. When I started my own line, I knew that sustainability had to be a priority and that my process would be more personal and thoughtful.

How do you define sustainability in the context of fashion, and how does your brand reflect that vision?

To me, sustainability means designing jewelry creatively and conscientiously. I want Alysian customers to love and keep their pieces for years, not just for a season. It means only utilizing materials as needed and avoiding overproduction. It requires mindful sourcing, utilizing existing vintage components, rejecting synthetic materials and intentionally limiting waste in my packaging supplies. I am continually assessing my business, knowing I can always improve as I seek to make responsible choices across our supply chain to minimize our social and environmental impact. Sustainability, for Alysian, is about intentionality.

What were some of the biggest challenges you faced while building a sustainable fashion business?

COVID disrupted everything. My trusted wholesale suppliers in NYC closed down, forcing me to reinvent my supply chain overnight. Finding new sources for vintage materials and traceable gemstones became a critical but challenging priority. Transparency isn’t always easy, and while complete traceability can sometimes be elusive, I’m committed to ethical sourcing and transparency as much as possible.

How do you balance style, affordability, and sustainability in your product offerings?

I keep Alysian’s pieces stylish, sustainable, and accessible by designing and producing everything in-house and making most pieces to order. This way I’m not overproducing or stockpiling inventory that may never sell. I also use every leftover chain snippet, stone, or metal part to create one-of-a-kind pieces. I love a good design challenge, and some of my favorite designs have come from working with excess raw materials to create something really unique. I am increasingly incorporating more unused vintage materials from jewelry manufacturers (known as “deadstock”) that would have otherwise gone into a landfill. These components truly enhance the originality of each design while reducing waste. Nothing is mass-produced. It’s all about working creatively within limitations — and never over-producing anything just for the sake of scale.

How do your production choices reflect your values around ethical and responsible design?

My production process is intentionally small and hands-on. I design and assemble each design myself, so I know exactly what’s going into each piece. I try to source materials domestically whenever possible to be better informed of their origin and to reduce the carbon footprint of international shipping. I also make a point to thoroughly use the materials I purchase and I incorporate vintage deadstock whenever I can, which reduces demand for newly mined or manufactured materials and keeps perfectly good supplies out of the landfill. Alysian will soon be introducing a new product of wood trinket trays with gemstones. I prioritized sourcing sustainable wood in the development phase. They are made from Acacia, a highly renewable wood. 

How do you educate your customers on the value and impact of sustainable fashion?

I don’t lead heavily with education, but I do try to communicate our philosophy and efforts along the way. For instance, I do explain what deadstock materials are on my website and make reference to them on social media when describing a specific piece or collection. I’ll highlight and explain our sustainability practices on the site and in our newsletters. Alysian customers tend to be curious and thoughtful, so they notice and appreciate the details, like our sustainable packaging. 

What’s one misconception about sustainable fashion that you often come across?

People may assume that sustainable jewelry has to mean a macramé bracelet of hemp​ ​and petrified wood. It doesn’t. I design pieces that are edgy, polished, and personal, and I do it while selecting materials responsibly and limiting waste. You can care about the planet and still love a good statement earring!

In what ways has consumer behavior changed in recent years around ethical fashion, and how has that impacted your brand?

I’ve definitely seen a shift. People are more aware of the environmental impact of their shopping habits and are growing tired of “fast fashion” …both for its wasteful impact on our planet but also when it comes to all the generic sameness that comes with so many brands chasing and interpreting the same trends (which is what I saw so much of in private label.) My customers value pieces that are made with intention and designs that are more unique and reflect their individuality. They love that we incorporate vintage deadstock materials, but they also love knowing their jewelry is made in limited quantities and is distinctive — something they won’t come across at the mall or fast fashion site.

How do you stay innovative while staying true to your sustainable mission?

I actually think limitations drive creativity. Designing from leftover parts and existing deadstock materials forces me to think differently and often leads to some of my most original pieces. That said, I’ve had to rein in my ‘shiny object syndrome’ when sourcing. It’s easy to get excited by every beautiful stone or component. I’ve learned to make more mindful investments and am currently working on consolidating and modifying how I present my collections. I tend to have a million ideas and have to stop myself from overdesigning. I am currently scaling down my current product assortment. I will be curating a permanent core collection called “Always Alysian” and will have small limited-release capsule collections at specific times throughout the year. Offering tighter collections and introducing newness at a more intentional pace should help me stay aligned with my values without losing creative momentum.

What role does community or collaboration play in your business model?

Community is actually where Alysian began. At a career crossroads, burned out and unsure of my next move, I was invited by a local entrepreneur to join a hyper-local designer collective that blended e-commerce, in-person pop-ups, and a co-op retail space. It was low-risk but also terrifying — I had no big brand name to hide behind. I created the Alysian name and launched my very first branded collection, all one-of-a-kind pieces, in just a few weeks.

Being surrounded by other makers, artists, and mission-based retailers pushed me creatively and sharpened my focus. One of the anchor businesses was Good Bottle Refill Shop, NJ’s first refill shop (still thriving in that location), which inspired another refill shop to join the space. Sadie’s, an ethical clothing boutique, also had a presence there. Vintage pop-ups were regular. That environment helped me realize that sustainability wasn’t just a nice-to-have — it had to be part of my brand’s DNA. While that space eventually shifted and I now sell exclusively through my own website, that early collaborative energy had a lasting impact on my brand values.

What’s your vision for the future of fashion, especially for women-led sustainable brands?

Fast fashion is inherently anti-feminist — it exploits labor, violates human rights, and is so destructive for the planet. But women-led eco-entrepreneurship is disrupting that model in powerful ways. I hope we continue to see more support for small-batch design, local manufacturing, and brands that are focused on thoughtful, intentional production.

It’s important for both brands and consumers to know that there are so many different avenues to becoming more sustainable and everyone can start somewhere. Also, while many people may say they care about sustainability — and they genuinely do at their core — the number of people who can afford to pay more for sustainably made products is still small, especially in today’s economy. Accessibility matters. If we want real change, we need more sustainable fashion options that are within reach for more people.

What advice would you offer to aspiring female founders seeking to enter the sustainable fashion industry?

There’s no set handbook for how to build a sustainable brand. The first thing I’d say is: narrow your product offering. What are you actually designing? What will you be known for? Once you’ve clarified that, then you can get clear on the specific challenges you’ll need to solve to make that offering more responsible and sustainable. Narrowing your focus makes it easier to make thoughtful, intentional design decisions.

People buy fashion to express themselves and to feel confident, cool, and seen. Sustainability is important, but emotional connection is what creates lasting brand loyalty. Through that connection, you can reinforce your values and help inform and inspire your customers to care about the impact of their purchases. Build a brand that reflects what matters to you — your people will find you. You can explore the full collection at Alysian.

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Tenyse Williams.

Tenyse Williams is a nationally recognized digital marketing visionary and the Founder & CEO of Verified Consulting, a Certified Minority and Women-Owned Business Enterprise by the City of New York. She is renowned for her expertise in social media, influencer relations, and brand building, delivering measurable results for companies, nonprofits, and celebrity personalities across industries.

With a client roster that includes Samsung Live Events, Google NYC, The Nelson Mandela Foundation, BET Awards, The Museum of Food and Drink (MOFAD), and Farmacares, Tenyse has built a reputation for creating strategic awareness campaigns, high-impact partnerships, and initiatives that elevate profiles and drive growth.

An Adjunct Instructor in Digital Marketing at Columbia University, George Washington University, and the University of Central Florida, she is also a sought-after event producer and moderator, having led sold-out panels for Samsung, FSR Magazine, and MOFAD. As a restaurant journalist, she authors a bi-monthly Q&A series for FSR Magazine, spotlighting Black-owned restaurants nationwide.

Her expertise has been featured in leading outlets including Forbes, Business Insider, TIME, American Express, and TODAY.com, making her an influential voice shaping the future of marketing and brand storytelling.

In this interview, she delves into the challenges, successes, and wisdom she has gained from over a decade of transforming online businesses.

Why did you want to start your own PR agency, and how did you land your first client?

It was created from a desire to share those stories that typically didn’t get shared. I saw the brilliance in small business and community leaders who were not getting their voices heard—and I wanted things to change. I saw the power of storytelling and how PR could leverage visibility into opportunity.

My first paying client was the CEO of one of the largest Black-owned airlines in the Bahamas. That was through a referral after doing several media outlets, including NY1, Inside Edition, and an online outlet where I booked talent like Keke Palmer. That first client launched me into starting my own boutique agency, Verified Consulting, in addition to instructing digital marketing and public relations at Columbia University, George Washington University, and UCF.

What are some of the unique challenges you’ve faced as a woman entrepreneur in the PR field, and how did you overcome them?

While they are so many women in the PR industry ( which is amazing!) , breeching the gatekeepers as a Black woman agency founder and not working for a fortune 500 agency has been a  journey. The majority of big, high-profile campaigns are funneled to larger agencies with greater infrastructural backing, and budgets. I bypassed that by making my work screams louder than any résumé—I focused on providing results-driven work and building long-term relationships. Word-of-mouth, consistent wins, and strategic partnerships became my superpowers. This is how I was able to land major corporate partnerships for my clients including, Pepsi, Samsung, Google and more.

How do you stay ahead of the curve in a constantly evolving industry that’s constantly evolving with media and technology?

I stay connected to cultural moments and emerging tech by teaching digital marketing, active usage of platforms like LinkedIn and TikTok, and ongoing trend-watching for clients. I also believe it’s helpful to *make friends with journalists and influencers prior to pitching*—so I’m not following along with trends; I’m an early participant.

What is your go-to method for building intimate, long-term relationships with clients and the media?

Listening. Too many pitch without knowing. I take time to listen for the client’s “why” and match it with the media’s “what.” With press, I take special care to pitch stories that align with their beat and provide value—over volume. I believe in authentic storytelling over performative buzz.

What is a campaign or moment in the media that you’re most proud of—and why is it memorable?

My proudest moment was managing the PR and strategic partnerships for the Marcus Garvey Institute for Human Development. We worked to secure President Joe Biden’s posthumous pardon of Marcus Garvey, and we spread awareness of his legacy with press coverage across the country.

Another highlight: being commissioned by Samsung to develop and host “Culinary Chronicles” in their NYC office, the start of NYC Restaurant Week. Our event consisted of restaurant owners and influencers where we  were all featured on a Samsung billboard in Times Square. To see community, culture, and corporate synergy align in this manner was a moment of special meaning. To add this past Black History Month I hosted a sold out event at MOFAD ( the musuem of Food and drink) where I featured Black-owned CPG startups/ and restaurant owners for an evening of networking and live tastings. 

Currently I have my own bi-monthly column for FSR magazine where I talk about Black-owned restaurants nationwide.

What platforms or strategies have been most effective in building your own brand visibility?

LinkedIn, Instagram, & Tiktok has been one of my greatest tools for thought leadership and networking. Speaking engagements, online seminars, and being an active contributor  in publications like FSR Magazine have helped build credibility. I also spend time building relationships in person—it’s not all online, it’s personal too.

How has mentorship enriched your career, and how do you pay back others in the industry?

Mentorship has played a central role. From boardrooms to newsrooms, individuals have opened doors and encouraged me to lead. I return the favor by teaching, offering internships, and mentoring rising entrepreneurs—especially women of color in public relations—how to box their genius and position themselves in this arena.

How do you handle high-pressure situations or crises, for a client or your own business?

I analyze the landscape, see through the real vs. perceived crisis, and focus on managing the manageable. I have guided press crises, brand transformation, and crisis digital reputations. My approach: stay calm, communicate clearly, and always lead with openness and empathy.

What’s one piece of advice you’d give to women entering the PR or communications industry today?

Don’t chase the press, chase purpose!  The media industry is shifting, and the people who succeed are those who know “what” they stand for and “who” they’re talking to. Stay rooted in values, build authentic relationships, and always be present with integrity.

What are the 5 things you think are most important to breaking through self-doubt and building confidence in this space?

1. Start before you’re ready.

I launched Verified Consulting on a laptop and $300 in my Brooklyn apartment. If I had waited until I was “ready,” I’d have overlooked all the opportunities that drove my company.

2. Track your victories.

Whether client feedback, press mentions, or behind-the-scenes wins—document them. Confidence grows when you look back at how far you’ve traveled.

3. Identify your tribe.

Surround yourself with people who make you feel like you’re worth it and push you to think bigger. Community is a cure for imposter syndrome.

4. Invest in your skillset.

Competency builds confidence. Keep learning—be that through classes, mentors, or even tutoring.

5. Lead with your story.

Your story, your culture, your journey—they are not roadblocks; they are your power. Own them.

Do you have a quote, mantra, or philosophy that guides your decision-making and leadership?

“Visibility creates opportunity.”But not easy visibility—intentional, thoughtful visibility. For myself or for my clients, I am determined to tell stories that leave a legacy.

If you could initiate a movement that would do the most good for the greatest number of people, what would it be?

I would create a community of underrepresented business owners—specifically in food and hospitality—with a focus on strategic partnerships, tailored eco-systems,capital, affordable marketing access, and long-term business stability. So many of our restaurants and food businesses are cultural institutions, and they deserve a complete menu of support.

How can our readers keep following your work online?

You can follow me at:

• Website
• LinkedIn
• Instagram

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Denise Chakoian.

Denise Chakoian is the founder of CORE Cycle and Fitness LaGree in Providence, Rhode Island, and a nationally certified fitness expert with nearly 30 years of experience. A cancer survivor and certified Cancer Exercise Specialist, she’s known for her dynamic teaching style, deep knowledge of movement, and commitment to helping people regain strength at every stage of life. Denise serves on the boards of Rhode Island Hospital and Hasbro Children’s Hospital and remains a passionate advocate for evidence-based wellness, both in and out of the studio.

In this interview, she delves into the challenges, successes, and wisdom she has gained from over a decade of transforming online businesses.

What inspired you to become an entrepreneur, and how did your journey begin?

I have always loved being a “boss.” I felt like a leader at a young age, and not a follower, so when the time was right to make the leap, I did.  I was working in corporate America and while I loved my job, I was never really happy.  I loved movement and fitness from a young age and just felt like I could not risk everything to open my own place, simply because it was just too scary.  Someone in my life in a leadership role, who I viewed as a mentor, encouraged me to do it and open my own place.  

Why did you choose to focus your business on serving women, and what does that mission mean to you personally?

My business caters to everyone; however, there is a particular focus on women. Whether you are a young teenage athlete or a woman going through menopause, positive reinforcement is important for women and their personal self-growth.  Personally, from my own past experiences, having a positive woman as a mentor was vital to me in most stages of my life.  I encourage all women to have that one person in their life who can be a positive influence, rather than the negativity that might be powerful on our social channels.

What makes your business or brand unique in today’s market?

From the time I began my business, I chose a model that I felt would resonate with me as both the owner and a former customer of someone else’s business.  From the beginning, I never had a membership.  People might say, and have said, “How can you survive that?”.  I felt that clients should have the freedom to take classes and use them within a reasonable time frame for everyday life.  I can remember starting out with just a punch card made of paper!  I also felt that having more than one modality provided clients with an overall fitness experience.  I feel like I set that trend long ago..  While cycle studios thrived, they also suffered during COVID-19.  We also suffered in Cycling during COVID, however, we had many more modalities to offer clients, so it was manageable.  We now offer over 65 classes per week, as well as Personal Training for every age and fitness level, looking for a personalized experience.  

What’s been one of the most rewarding moments in your entrepreneurial journey so far?

I think there have been many great moments; however, the most memorable is a fundraiser that I hold every year on Thanksgiving morning.  This event started small; however, last year, it was the largest so far.  We had 150 people show up on Thanksgiving Morning to support Hasbro Children’s (a hospital here in R.I.) for children.  We raised 65,000 for our local kids battling a terminal illness.  

What challenges have you faced as a woman building a business for women, and how have you turned those challenges into fuel? 

As a woman in fitness, and more of a senior, I feel I have faced a tremendous amount of challenges. First, the fitness industry is tough, and while we should all work together for one cause, it is not always like that.  Many women can put other women down; therefore, you feel that you have to prove yourself to those who are doubting you.  I have had the same plan from the beginning of my fitness career, but more so, when I opened my own place.  I do not worry about what others are doing in their businesses, but rather, I lead a trend that allows others to follow.  I am fueled by innovation, creation, and leadership. 

Can you share a customer story or testimonial that reminded you why your work truly matters?

Over 19 years, I have had so many great client stories, but one that comes to the forefront is a woman whom I have trained for about 10 years now.  She is someone who came to me with very low self-esteem, never exercised before, and was in a very bad relationship personally.  This client has not just grown strength by working out, but has grown and built confidence within herself to make better decisions in her life 

What gaps or unmet needs did you notice in your industry that motivated you to build your own solution?

I think what I noticed was that big box gyms were eventually going to lose popularity or become less personal.  I feel we were the first studio in R.I. to have what we had when we opened 19 years ago.  In those years, we have grown, rebranded, changed modalities, removed modalities, and brought new and innovative fitness classes to this state.   I think many people have followed suit with more than one modality in fitness under one roof.  We offer multiple modalities under one roof, eliminating the need to visit multiple studios to pursue your passions.  

How do you stay motivated during the tough times or moments of doubt?

I can honestly say my most challenging times in business was Covid.  I doubted, but also did not have answers as to what would happen next. I moved forward every day, but showed up at my business most days alone.  In a 7,000-square-foot empty studio, coming up with ideas to bring people in or how to connect with them during this difficult time.  I had ideas, I shared them with other fitness owners, and led a movement to open our doors, with safety measures. As I have mentioned, I am motivated by leadership. 

What habits or routines help you stay focused, balanced, and productive as a founder?

I have a habit of getting up early every day, with quiet time before I start my day.  I organize my thoughts, have coffee, and plan my day’s calendar, then I do a workout for myself.  This helps me stay focused and feel that I did something for myself so I can be a better leader.  I also finish my day at night, with more quiet time, reflecting on the day and checking what was accomplished and what was not completed for the day.  I am a planner and need quiet to focus as a leader.  When owning a business, there can be a lot of noise daily; therefore, creating space for yourself is what a true leader needs. 

How do you connect with your audience and build trust with the women you serve?

We do a lot of outreach into the community, and that community is tight here.  Those women, tell other women how supportive we are and that we are not a place that is judging what you are wearing, or what you look like.  I think this sets us apart and makes people feel comfortable.  Our workouts are challenging, effective, and motivating. While all this is true, we are not an intimidating place.  We typically check in after your first visit and ask what your needs are for future workouts.

What has been the most effective way you’ve grown your brand or customer base?

I have had a lot of practice trying all different things over the years.  The most effective approach has been showing who we are and being more genuine on social media, as well as utilizing a “word of mouth” method.  It took us a while on social media to be honest, we were so focused on just personal attention that we were not as focused on social media.  We are seeing much more movement on social media now but our most effective is still word of mouth to this day.

What does “women supporting women” look like to you in business, and how do you actively embody that in your brand or leadership style?

My business is extremely supportive of women.  Not only in our staff, but our clients.  When we know a client or even a staff member has an important milestone approaching or a goal they are about to achieve, we show up to support them.  My business feels more like a family to most by the way we support and encourage one another.  We have many weeks where a group of women will show up together for a workout, and then go for a coffee together.  Friendship is something we encourage in my studio.

What advice would you give to other women who are just starting out in business?

I am also a fitness consultant, and I have helped a few people start their businesses, make changes, or make adjustments to their existing businesses.  First, the operations of your business are critical to how the day-to-day runs. Having a plan, preferably a well-crafted business plan, is essential before opening any business.  There are so many things you might not even think about that make a difference in your business to a consumer.  A manager, and a great team, is what makes a great business.  

Where can our audience connect with you and learn more about your journey or brand?

You can find me at Core Fit Prov, Instagram, and Denise Chakoian.

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Hala Shamas.

Hala Shamas is a dynamic entrepreneur and business strategist with a proven track record of launching, scaling, and transforming businesses across tech, media, and e-commerce. Over the course of her career, she has built companies from the ground up, developed high-performing teams, and implemented strategies that have driven revenues of up to $50 million annually.

In 2019, Hala co-founded Sipsy, an innovative alcohol e-commerce service, bringing convenience and curated experiences to consumers. A proud double Trojan, she holds both a Bachelor’s degree and an MBA from the University of Southern California.

With deep expertise in growth acceleration, strategic planning, operations management, and emerging markets, Hala excels at turning ambitious visions into scalable, profitable realities.

In this interview, she delves into the challenges, successes, and wisdom she has gained from over a decade of transforming online businesses.

What inspired you to start your business, and what problem were you passionate about solving?

I started Sipsy because there wasn’t a single platform offering affordable, accessible alcohol delivery directly to consumers. Most services relied on third-party retailers, which caused fees to skyrocket, making delivery unaffordable for the average person. My goal was to create a direct-to-consumer solution that made celebrating with the drinks you love easy, accessible, and reasonably priced for everyday Americans.

How has your business evolved since its launch, and what key decisions helped drive that growth?

We’ve evolved from a hyperlocal delivery service into a content-forward, community-driven brand with national reach. One of our smartest moves was investing early in educational content—especially around tequila and mezcal—which positioned us as a trusted voice in a space that often feels intimidating or exclusive.

What makes your brand or offering stand out in a crowded market?

Our edge is our obsession with curation and our customer-first approach. While most platforms focus on speed, we put just as much care into what we offer—and why. We talk to our customers daily to understand what they love, dislike, or want more of. Their feedback directly informs our buying decisions. We’ve also built micro-communities around niche interests like additive-free tequila and natural wine, creating not just a product catalog, but a place for discovery and connection.

What has been your most effective marketing strategy to date, and why do you think it worked so well?

Short-form social video has been a game-changer. We use it to break down spirit knowledge in a way that’s casual, educational, and fun. It works because we show up as ourselves—sharing what we love, what we’re learning, and even what we don’t like. Staying authentic and engaging is core to our brand.

How do you stay connected to your ideal audience and understand their needs or behaviors?

We connect through daily interactions—comments, DMs, and in-person chats at our brick-and-mortar locations. People constantly tell us what they want, often without realizing it, so we’ve learned to listen for patterns and adapt quickly. Every team member is empowered to surface customer insights, making feedback a company-wide asset.

What’s one branding move or campaign that helped elevate your business to the next level?

Launching curated, Sipsy-branded cocktail gift sets during the pandemic was a major turning point. It blended convenience with meaning—perfect for birthdays, virtual happy hours, or client gifting. It also introduced our brand to new audiences who may not have discovered us otherwise.

What does success look like for you, not just in numbers, but in purpose or impact?

Success is knowing we helped someone celebrate—whether that’s a milestone birthday or a casual Tuesday night toast. The numbers matter, but it’s even more fulfilling to know we’re part of the moments that bring people together.

Can you share a challenge or setback that ultimately became a turning point for your brand?

Competing with massive, well-funded platforms was intimidating. We couldn’t outspend them on ads, so we leaned into storytelling and education, sharing behind-the-scenes content and building trust through transparency. That pivot helped us grow organically and build a loyal, engaged audience.

What daily habits or rituals keep you focused, creative, and grounded as a leader?

Every morning starts with a quiet walk with my dog—no phone, no distractions. It helps me clear my mind. After that, I jot down any ideas or themes that came to me. It’s a simple habit, but it keeps me aligned creatively and mentally.

How do you approach innovation and risk in your business strategy?

I believe in small experiments with quick feedback loops. Whether it’s a new product line or marketing angle, we test before scaling. Innovation doesn’t have to be bold—it just needs to be useful and intentional.

What advice would you give to someone starting a business in today’s fast-changing digital world?

Just launch—things are changing too fast to wait for perfect timing. Get your product out there and start engaging with real customers immediately. No matter how much research you do, your customers will prove you wrong in the best ways. Listen closely, stay flexible, and be ready to pivot quickly based on what you learn. That’s how you build something that actually works.

Where can our audience connect with you and learn more about your work or offerings?

You can find us at Sipsy or follow us on Instagram and TikTok. That’s where we share new product drops, tequila education, gifting inspo, and a behind-the-scenes look at building the brand.

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Theresa White.

Theresa White is a Career Clarity Expert and 5x Certified Career Coach who helps high-achieving women leave misaligned jobs and step into careers they actually want, without starting over or taking a pay cut. As the founder of Career Bloom and creator of the Career Clarity Formula, she’s helped hundreds of professionals gain clarity, build confidence, and land roles that align with their values, lifestyle, and strengths.

In this interview, she delves into the challenges, successes, and wisdom she has gained from over a decade of transforming online businesses.

What inspired you to start your business, and what problem were you passionate about solving?

I started Career Bloom because I lived the problem myself. I had a steady career in recruiting and HR, great benefits, a company car, and still felt empty. I kept thinking, “I’ve come this far, I can’t just throw it away.” I’d scroll job boards during lunch breaks and feel more discouraged with every listing. I knew I had potential but didn’t know what to do with it. When I finally got clear on my strengths and transferable skills, everything changed. I wanted to give other women that same clarity and confidence to make a change, without starting over or shrinking themselves to fit a job that wasn’t right.

Since then, I’ve helped hundreds of women do the same, many of them burned out, underpaid, or stuck in roles they’d outgrown.

How has your business evolved since its launch, and what key decisions helped drive that growth?

At first, I was doing one-on-one coaching while juggling motherhood and a full-time job. I built the Career Clarity Formula out of what I wished I’d had during my own transition. Creating that step-by-step framework was a game-changer. It helped me deliver consistent results and scale my impact. I also decided early on to root my business in real conversations. I show up as myself, mom, coach, immigrant, former recruiter, and that authenticity helped build a loyal client base.

What makes your brand or offering stand out in a crowded market?

Career Bloom is grounded in both strategy and self-awareness. I don’t believe in vague career advice or telling women to “follow their passion” without a plan. My approach blends mindset, personal branding, and job search strategy into one framework. I’ve coached clients across four continents, and I bring that global perspective to the table. I also meet clients where they are, many of them are balancing caregiving, burnout, or cultural expectations, and help them move forward with clarity and integrity.

What has been your most effective marketing strategy to date, and why do you think it worked so well?

Being honest online. I don’t pretend career change is glamorous or easy. I talk about what it’s really like to question your path, negotiate a raise, or make a pivot in your 30s or 40s. That honesty creates trust. Most of my clients come through word of mouth, social media, SEO, or free workshops where they’ve already experienced my coaching style before they ever pay me.

How do you stay connected to your ideal audience and understand their needs or behaviors?

I stay in constant conversation with them. I read every intake form, listen during every clarity call, and regularly ask what they’re struggling with. I watch how they talk about their work, what words they use, where they feel stuck, what makes them light up. I also track what content they engage with most. That real-world feedback shapes everything I create.

What’s one branding move or campaign that helped elevate your business to the next level?

Launching my free Career Change Masterclass completely shifted how people found and connected with my work. It gave potential clients a clear way to engage with me, learn something useful, and see that I wasn’t offering vague advice, I have a real framework that works. The masterclass walks people through the exact steps I use to help women move from stuck to finding a fulfilling career without starting over. It became my most shared resource and brought in some of my most aligned clients.

What does success look like for you, not just in numbers, but in purpose or impact?

Success looks like a client sending me a message saying, “I got the job and I finally feel like myself again.” Or someone saying they’re no longer afraid of Mondays. Numbers matter, but what drives me is seeing women go from playing small to owning their value, making bold decisions, and leading with confidence, in careers that truly reflect who they are.

Can you share a challenge or setback that ultimately became a turning point for your brand?

There was a time early in my business when I lost a big contract and questioned everything. I had a newborn at home, and it felt like the worst timing. But that moment forced me to take ownership of my brand and focus on my own offers, not just external partnerships. It pushed me to develop the Career Clarity Formula and get visible in a bigger way. That shift allowed me to grow on my own terms.

What daily habits or rituals keep you focused, creative, and grounded as a leader?

I always start my mornings with quiet reflection and planning before checking any messages. I block time for deep work and creative projects so I’m not reacting all day. I also prioritize movement, especially early runs and time in nature, which help me reset. And I dance Argentine Tango with my husband. It’s the one space where I’m fully present and not thinking about business.

How do you approach innovation and risk in your business strategy?

I test small and pivot fast. I don’t overthink new ideas. I try them in a low-stakes way first. If something works, I build it out. If not, I let it go. I’ve learned not to stay attached to offers that no longer fit just because they once worked. Innovation for me is about staying close to my client’s evolving needs and permitting myself to grow too.

What advice would you give to someone starting a business in today’s fast-changing digital world?

Don’t chase trends before you understand your message. Get clear on the problem you solve, who you help, and what makes your work different. Then show up and share that message consistently.  You need to be clear, honest, and useful.

Where can our audience connect with you and learn more about your work or offerings?

You can visit our website, connect with me on LinkedIn, or schedule a complimentary clarity call. If you’re feeling stuck or ready for a shift, I’d love to connect.

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