As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Shelley Gupta.

Shelley Gupta is the Founder of BāKIT Box: an award-winning, culturally inspired baking brand that helps families explore global cultures through food, STEM, and social-emotional learning activities for kids ages 5–12. Each kit includes a globally inspired recipe, pre-measured dry ingredients, an educational booklet, and allergy-friendly digital options. BaKIT Box provides families with curriculum-aligned content that’s culturally relevant, building a more inclusive world—one recipe at a time.

In this candid conversation, Shelley shares her journey, insights, and the strategies that have helped her build a results-driven business and empower other entrepreneurs to do the same.

What inspired you to become an entrepreneur in the consumer packaged goods industry, and what led to the creation of your brand or product line?

As a first-generation immigrant, I’ve always been aware of the lack of cultural representation across many industries, but it’s especially noticeable in the baking aisle. While we’ve seen growing diversity in snacks and meal solutions, baking remains dominated by legacy brands and classic American sweets. I wanted to change that by blending global recipes with STEM and educational content, creating a fun and meaningful way to introduce cultural awareness to the next generation.

As a woman navigating the CPG business world, what unique challenges have you faced, and how did you overcome them?

Unfortunately, the challenges women face in business aren’t unique, we’re consistently underestimated. I’ve often had to prove my value time and time again. I work to overcome this by leading with confidence and building undeniable credibility. My work, my brand, and the traction I’ve achieved should speak for themselves.

The industry can be both competitive and demanding—how do you maintain personal well-being while growing your brand?

It’s always a work in progress. I prioritize my well-being with morning workouts and walks, and I try to be intentional about unplugging during time with friends and family, but I’m still guilty of checking emails a little too often.

Which networking strategies, communities, or collaborations have helped you build meaningful connections in the CPG space?

Building meaningful connections in the CPG/consumer space has come from a mix of strategic networking and relationship-building. I’ve learned through accelerator programs, pitch competitions, and founder communities where I’ve been able to hear other founder stories and talk about all our challenges. I also try to be proactive with continuing those relationships and friendships beyond work. 

How do you approach mentorship—both as a mentee and mentor—and how has it influenced your growth as an entrepreneur?

As a mentee, I try to stay open and receptive. I allow myself to be challenged and give constructive feedback the space to really sink in. As a mentor, I offer as much encouragement and guidance as I can. Both roles have shaped my journey because every founder brings a unique energy and perspective, and there’s always something to learn.

What strategies have worked best for gaining loyal customers and building trust in your brand?

The most important aspects for BaKIT Box have been authenticity, education, and responsiveness. We are not just selling a DIY kit, but we are telling a story and making memories. We try to show families that we understand them, care about their values, and we are here to make learning together joyful. Great customer service is baked into everything we do.  

Which marketing techniques (such as social media, influencer partnerships, content marketing, or events) have been most effective for your business, and how do you measure their success?

Social media, influencer partnerships, and email marketing are our most effective strategies. With social media, it is more brand awareness and showing the educational value in our brand. Influencers and email is really where we want to see conversion. We measure success through as much data tracking as possible. 

Can you share a major setback or turning point in your entrepreneurship journey, and how you navigated through it?

One major turning point came when we were still selling perishable products (milk, butter, etc.) and then the hottest summer in over a decade hit. Additionally, UPS and other delivery partners were understaffed that exact week. Everything melted. It was a logistical nightmare and a clear signal that our model wasn’t sustainable. That moment forced us to reevaluate where we were truly providing value. We realized the heart of our product was the experience and education, not the perishables, so we pivoted to fully shelf-stable kits. That shift not only improved operations but also made our product more accessible, scalable, and family-friendly.  

What’s one piece of advice you’d offer to women who are just starting their entrepreneurial journey in the CPG  industry?

It is not as glamorous as it may look, so ensure that you truly believe in your mission and are comfortable with the ambiguous. Lead with curiosity, ask a lot of questions, and keep showing up for yourself and for your team. 

Is there a quote, mantra, or philosophy that guides your decision-making and leadership as an entrepreneur?

Not necessarily, but I lead with my gut and let my values guide every decision. If something doesn’t feel right internally, it’s usually not the right move. Staying true to that instinct has helped me build a brand that’s aligned with myself inside and out.

Signature Question: “What Are The 5 Things You Need To Overcome Self-Doubt and Build Confidence?” 

1. Remind yourself why you are doing this. What is the mission and why is it important to YOU.

2. Celebrate the small wins. Don’t ignore those little moments that are pushing your business forward.

3. Build a strong community around you of founders and believers.

4. Allow yourself to fail sometimes. Not every strategy is going to work immediately. Sometimes you need to experiment and try again.

5. If you are feeling a lot of self-doubt in a particular moment, take a break. Step away. Re-center yourself and leverage all the above.

If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? 

I’d want to create some sort of mobile learning hub that could travel to underserved and underdeveloped regions around the world, giving kids access to basic educational tools. Education shouldn’t be a privilege based on geography or resources; it’s a fundamental human right.  

How can our readers further follow your work online? 

You can visit our website and explore more.

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Stacey-Rebekka Karlsson.

Stacey-Rebekka Karlsson founded London-based boutique agency Goho in 2019, launching the business as a solo venture before growing it into an experienced team of PR, Events, and Digital Marketing professionals.

With over 20 years of experience in marketing and events, Stacey has worked with leading global brands including The Guardian and Condé Nast International. She is a member of the Chartered Institute of Public Relations (CIPR), holds diplomas in Digital Marketing and Social Media Marketing and is Safer Events accredited, reflecting her commitment to delivering 360 marketing campaigns for her clients.

In this interview, she dives into the challenges, wins, and wisdom she’s gained from over a decade of transforming online businesses.

What inspired your leap into entrepreneurship, and what sparked the idea behind your current venture? 

I fell out of love with my job. I became disillusioned with the industry and with bosses that focused more on targets and hours billed rather than creative output and happy customers. I’d been there for 12 years and people kept asking me why I didn’t go out on my own, so I did. And the rest is history.

What core problem does your business solve, and how does your approach stand out from others in the space? 

There are tonnes of marketing and events agencies out there, but they all provide pretty crap service unless you are their big star client. We treat everyone as carefully as we would our own brand. No one is just a number to us, and we don’t work with dickheads, only brands that share our values and vision. We deliver top-quality marketing and PR for an affordable price, and sustainable, memorable events that make the world a little bit better. We’re also really nice people who are good fun to work with. No one wants to work with people they don’t like.

What were some of the toughest obstacles you faced early on, and how did you navigate through them? 

My first year was a breeze, but then Covid hit. Being an events business hit us very hard but I stuck with it, nobody lost their jobs and we just kept calm and carried on. I didn’t pay myself for what felt like an age, and was at least six months. But the hard work and perseverance paid off. 

When the going gets tough, what keeps you grounded and motivated to keep pushing forward? 

My husband, Dar, and my dog Truffle. I also have an amazing team, who really pull together and create a wonderful working environment so we all enjoy work!

What daily habits or non-negotiable routines help you stay productive, focused, and creatively energized as a founder? 

Walking my dog, doing 30 mins of learning every single day, essential oils in my diffuser on my desk, writing down things I am grateful for and I HAVE to get outside in Nature every day, as much of the day as possible if I can. I sometimes set up a desk in my garden in my cottage in Kent.

What’s been the most powerful growth lever for acquiring new customers or expanding your client base? 

I’m a little bit embarrassed to say that it’s from word of mouth and recommendations. We have 5-star reviews on Google, and our clients really do love working with us, so when they leave and go to a new organisation, they usually take us with them, and they also recommend us too. So it’s all very lovely.

What branding or marketing move made the biggest difference in elevating your business? 

Making a decision about who we wanted to work and being strict on that. We made a bold decision to stop working with clients who focussed more on getting the best or cheapest deal, and instead wanted to focus on good quality, and making a difference, using local suppliers, not using single use plastic etc… It’s the small things but it makes a difference to us, and the planet. I was scared when I first started turning down business, but it’s been replaced by much bigger and better projects and clients. 

How do you personally define success, both as an entrepreneur and as a human being? 

Being happy. Being able to get to the gym, see my friends and family. I think I’ll be successful when I can work more normal hours (the dream would be 4 days a week) and the business still runs smoothly.

Can you share a mistake or misstep that taught you a lesson you still carry with you today? 

I showed a huge amount of loyalty to a client who didn’t want me to work with another company in their industry but also didn’t want to pay more for exclusivity.  I stayed loyal and turned down the other work, then they ended their contract with just a month’s notice as they decided to bring their work in house. I’m gonna do what’s best for me and my team now, but I will still be me, that’s just not how I do business but I have learnt my lesson. 

What’s your best advice for someone just starting out—especially first-time entrepreneurs feeling overwhelmed or uncertain?

Go with your gut, it’ll almost always be right. And don’t let people tell you what to do, if they were that good at what you do, they’d be doing it. If you get an inkling someone is a dickhead, don’t work with them. You’ll get better clients. Learn to say no and protect your boundaries. It’ll all be OK in the end.

If you lead a team, how do you foster a strong culture of trust, collaboration, and growth? 

I give everyone autonomy and lead with a productivity-based outlook rather than a working hour-based outlook. For example, I trust my team to get their jobs done, and so if they want to start early or finish early, that’s fine too, as long as their work is done and our clients are happy. I’m happy.

What are the top 5 mindset shifts or practices that helped you overcome self-doubt and grow your confidence as an entrepreneur? 

Believe in yourself, keep learning, knowledge is power, and build a good support network of people who know how to do things you don’t. 

If you could spark a global movement or mission through your work, what would it be—and why does it matter to you?  

I’d make sure everyone adopted dogs rather than getting them from breeders. I don’t agree with breeding dogs at all, and there are so many wonderful animals that need loving homes. I adopted my dog Truffle from Lucky’s Legacy Rescue. She’s my best friend. I’d also love to be able to offer more opportunities to those from “disadvantaged” backgrounds. I am from a single parent family, and grew up in a council flat. People tend to look down on that kind of thing, but I want to inspire and give opportunities to others who may not be as lucky as I have been.

What’s a quote, philosophy, or guiding belief that shapes how you lead and live every day? 

Treat others as you would wish to be treated.

Where can our audience connect with you or follow your journey online?

Our website. And any of our social channels: Instagram, Facebook, Twitter

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Nikki Fata.

Nikki Fata, RDN, is a registered dietitian nutritionist and founder of Nutrition with N, PLLC, a virtual private practice providing personalized, evidence-based nutrition counseling. She helps clients improve their relationship with food, manage health conditions, and achieve sustainable wellness — all on their own terms.

With a compassionate, collaborative approach, Nikki guides individuals toward health goals while fostering a positive connection with food and body, so they can live without constant food worry. Her passion for nutrition began in childhood, growing up in a (mostly) Italian family where meals were central to daily life. Professionally, she began in treatment centers supporting those with eating and mood disorders, helping clients nourish their bodies while challenging harmful thoughts and behaviors.

Recognizing how complex “food stuff” is for most people, Nikki founded her practice to provide accessible, judgment-free support. Through Nutrition with N, she offers one-on-one counseling, her group program Nourish from Within, and Nutrition Insights, a nutrition analysis service that delivers personalized intake feedback. Today, Nikki is dedicated to making nutrition feel simpler, less stressful, and more joyful — helping people see food as just food again.

In this candid conversation, Nikki shares her journey, insights, and the strategies that have helped her build a results-driven business and empower other entrepreneurs to do the same.

What inspired you to become an entrepreneur, and how did your journey begin?

I never started my private practice with the intention of becoming an entrepreneur- it naturally evolved once I realized I wanted to do something I fully believed in that supported my working style and personality. I’ve always been self-motivated, determined, efficient, and organized. Once I started working, I found the traditional 9-5 schedule limiting and saw little room to leverage my time management skills, which began to interfere with the work-life balance I valued. This realization led me to create my own practice, where I could be my own boss,  set my schedule and work in a way that maximizes efficiency, aligns with my values, and prioritizes balance.

Why did you choose to focus your business on serving women, and what does that mission mean to you personally?

While my business is not exclusively for women, I have found that those identifying as women tend to reach out more frequently. My mission is to empower individuals to build a healthy and positive relationship with food. I believe that everyone deserves to have a nourishing and satisfying relationship with food, and I am committed to helping my clients achieve this goal. I think working primarily with women reflects the supportive environment I’ve created- one where they feel comfortable and empowered on their individual journeys, which is something I’m deeply proud of. 

What makes your business or brand unique in today’s market?

My business is unique in that it relies heavily on collaboration with my clients. While I am a “nutrition expert”, I don’t pretend to know more about their bodies or experiences than they do. As a dietitian, my role is to listen closely to each person’s story and guide them toward their goals through education and support. I see myself as a cheerleader- someone who empowers and encourages clients to make choices aligned with their values.

What’s been one of the most rewarding moments in your entrepreneurial journey so far?

The most rewarding moments come when a client expresses feeling heard, understood, and seen in our work together. This often happens when a session begins to flow, and both the client and I start opening up in new ways. That’s when the magic happens- things begin to click, meaningful changes take shape, and it all stems from building a strong, trusting professional relationship first. 

What challenges have you faced as a woman building a business for women, and how have you turned those challenges into fuel?

The work involved in navigating your relationship with food isn’t always seen as “sexy”. It’s hard work that requires identifying thoughts and behaviors that may be normalized by society but are unhelpful on an individual level. It means exploring deeply rooted beliefs about food, nutrition, health, and bodies- and it’s certainly not something that changes overnight. In today’s world of “quick fixes” and “miracle cures”, this kind of work isn’t always what people seek out. At the same time, I know it’s exactly what more people need- and that’s what fuels me to keep going. If I can help someone understand that quick fixes rarely lead to lasting change and inspire them to invest in their health, it’s almost always a win!  

Can you share a customer story or testimonial that reminded you why your work truly matters?

In a final individual session with a client this past week, we recapped the time spent together and her progress toward the goals set at the start. She shared, “I’ve stopped shaming myself for eating certain foods, and that is the biggest breakthrough. I feel a lot freer to eat the things I want to eat.” As a dietitian whose mission is to empower people to build a more supportive relationship with food, this client’s words truly demonstrate that “food stuff” can become easier.

What gaps or unmet needs did you notice in your industry that motivated you to build your own solution?

I created my online group program, Nourish from Within, to fill a significant gap in healthcare. After working individually with clients on improving their relationships with food, I realized that what many people express needing most is support, camaraderie, and connection- to remind them they’re not alone. As I’ve mentioned, this work can be challenging and brings up difficult thoughts and emotions. Nourish from Within is designed to provide education, exploration, support, and community- a combination of things that’s often lacking in today’s health and wellness space.

How do you stay motivated during the tough times or moments of doubt?

I often tell myself- “one thing at a time” and as a child of the 90s, “Life’s tough, get a helmet!” Of course there are times where the work is slower, or I feel that I’m not doing all that I can to support my clients, but I try to slow my thinking and identify one thing I can do differently to keep moving forward.

What habits or routines help you stay focused, balanced, and productive as a founder?

Being intentional and setting boundaries is incredibly important. As the founder of Nutrition with N, PLLC there is always something I could be doing – whether it’s responding to emails, attending a networking event, rescheduling a client appointment, or participating in a continuing education webinar for professional growth. I’ve found that blocking my schedule and creating realistic to-do lists helps keep me on track. I’ve also learned to say no to things that don’t align with my goals.

How do you connect with your audience and build trust with the women you serve?

I ask questions and listen! I try my best to pay attention to everything that my clients communicate to me (both verbally and nonverbally) to be able to support them in what they genuinely need.

What has been the most effective way you’ve grown your brand or customer base?

My business relies on personal and professional connections and referrals. Most of my clients have come from my larger network of other health professionals who work in this field- therapists, psychiatrists, or outreach specialists. Those who know my working style well know that I am incredibly passionate and determined to help others and this trusting relationship leads to new clients.

What does “women supporting women” look like to you in business, and how do you actively embody that in your brand or leadership style?

“Women supporting women” means taking the time to understand the problems women face and moving forward with active steps to address those problems head-on. My approach involves asking questions, engaging in active listening and using solutions-based problem solving, with a bit of creativity.

What advice would you give to other women who are just starting out in business?

It might sound cliché, but “don’t give up” and “one step at a time”. I’ve had to learn to slow down, meet myself where I’m at, and check my biases in order to make reasonable progress both in business and in my personal life. I always suggest having high expectations and standards for yourself and your business, and suggest making sure that your goals are realistic and attainable in some capacity, so you can make consistent progress.

Where can our audience connect with you and learn more about your journey or brand?

• Learn more about Nikki Fata at Nutrition with N, PLLC by:

• Visiting her website

• Reaching out via email

• Checking out her Instagram page.

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Cynthia Kennedy.

Cynthia Kennedy is a nationally recognized Personal Stylist, Image Consultant, and Wardrobe Curator with more than 20 years of experience helping women transform not only their closets, but also their confidence. A graduate of Parsons School of Design and founder of Cynthia Kennedy Stylist, she blends fashion expertise with strategic organization to create personal style that feels effortless, empowering, and authentic.

Early in her career, Cynthia identified a gap in the styling industry — most advice relied on outdated “apple vs. pear” body shape rules that failed real women. In response, she developed the Body-First Framework™, a signature method that teaches women to dress for their unique proportions, scale, movement, and visual balance points. This approach forms the foundation of her work, including her flagship program, Your Style Transformation Academy™.

Known for her rare dual specialty, Cynthia is as skilled at styling complete looks as she is at creating streamlined wardrobe systems. Her process transforms overstuffed, underused closets into inspiring, functional spaces, complete with seasonal rotations, personalized outfit zones, and strategies that support each client’s lifestyle.

Her styling has guided women through career reinventions, major life transitions, and everyday style overwhelm, with one mission at the core: making style easy, personal, and powerful. Her expertise has been featured in Forbes, CNN, TODAY, Newsweek, Glamour, Woman’s World, Women’s Health, The Zoe Report, Daily Mail, Style Magazine, and more.

Originally from New Hampshire, Cynthia now lives in San Diego, where she finds inspiration running coastal trails, hiking, and always imagining the next transformation — for her clients and herself.

In this interview, she dives into the challenges, wins, and wisdom she’s gained from over a decade of transforming online businesses.

What inspired you to become an entrepreneur in the fashion industry, and what led to the creation of your brand or product line?

Honestly? Frustration. I kept seeing women blamed for not “getting” style when no one ever taught them how to dress for their real bodies. I’ve always believed that style isn’t about trends — it’s about self-expression and self-respect. After working with countless women who felt disconnected from their clothes, I realized the problem wasn’t them — it was the outdated styling rules they were trying to follow. So, I created my Body-First Framework™, which is a styling method that helps women dress based on their proportions, lifestyle, and personality… not outdated rules or trends. That eventually led to Your Style Transformation Academy™ (YSTA) — my 6-week online course that gives women the tools to build a wardrobe they actually feel good in.

As a woman navigating the fashion business world, what unique challenges have you faced, and how did you overcome them?

Being taken seriously as both creative and strategic was challenging, because people assumed I “just liked clothes.” I proved them wrong by building a business that’s both soulful and profitable, while helping real women feel powerful in what they wear. Another challenge was carving out space in an industry that unfortunately, often pushes perfection over authenticity. I didn’t want to be another voice in their ear telling women how to “fix” themselves — I wanted to help them feel seen. Building a brand that’s rooted in empowerment, not insecurity, meant going against the grain. But I knew that I needed to stay true to myself and aligned with my purpose, to give real results for real women, and that helped me push through the noise.

The fashion industry can be both competitive and demanding—how do you maintain personal well-being while growing your brand?

I’ve learned that having boundaries and taking breaks are the ultimate act of self-care. I don’t believe in burnout as a badge of honor. I go for runs, turn off my phone, and remind myself that clarity comes from rest, not overwork. I try to be intentional about my time, especially because I work closely with clients in a personal way. Also, my course YSTA allows me to scale the transformation I offer while still protecting my time and energy — it’s helped me serve more women without burning out.

Which networking strategies, communities, or collaborations have helped you build meaningful connections in the fashion space?

Showing up with value first. Some of my best collaborations came from DMs where I just said, “I love what you’re doing — here’s how I can help.” It’s not about being everywhere — it’s about being in the right rooms. Some of my best collaborations came from showing up with clarity about my mission. I’ve also found that sharing my expertise through articles, interviews, podcasts, and features will often open doors naturally and organically. And also being featured in outlets like Forbes and Glamour helped connect me to my target audience and aligned communities.

How do you approach mentorship—both as a mentee and mentor—and how has it influenced your growth as a fashion entrepreneur?

I think of mentorship as mutual and a two-way street. As a mentee, I’ve soaked up wisdom from people who’ve built meaningful businesses with integrity. I’ve learned just as much from younger stylists as I have from veterans. It keeps me sharp, humble, and human.

As a mentor, especially through YSTA, I get to guide women not just through style decisions but mindset shifts — and that ripple effect is powerful. There’s nothing more rewarding than watching someone transform because you showed them what was possible.

What strategies have worked best for gaining loyal customers and building trust in your fashion brand?

Consistency and honesty. I don’t overpromise or push trends, and I speak to real pain points. People trust me because I meet them where they are. I don’t believe in surface-level style. My clients know I’m not here to just make their closet look pretty — I’m here to make their life feel easier, more confident, and more aligned. That trust comes from listening, offering honest guidance, and teaching a method (like the Body-First Framework™) that actually works long-term. I also build trust by showing up online as myself — no filters, no fluff.

Which marketing techniques (such as social media, influencer partnerships, content marketing, or events) have been most effective for your business, and how do you measure their success?

Instagram has been huge for me — it’s where I’ve built an audience of over 100k women who connect with my approach to real-life style. My free resources, like “5 Signs Your Wardrobe is Holding You Back,” and content that teaches also help build trust before someone ever spends a dollar.  I measure success by how many women say, “This actually helped me. What else do you offer?” Or when a follower turns into a student and then messages me saying, “I finally feel like myself again.”

Can you share a major setback or turning point in your fashion entrepreneurship journey, and how you navigated through it?

In the early days, I tried to be everything to everyone. It diluted my message. The turning point was getting clear on who I was serving and why — and building my brand around that.

That’s what pushed me to create Your Style Transformation Academy™. Turning my method into a course was terrifying — but also the most freeing and scalable move I’ve ever made. It allowed me to help more women while creating more space in my own life.

What’s one piece of advice you’d offer to women who are just starting their entrepreneurial journey in the fashion industry?

Don’t build a brand you think people want — build the brand you wish existed. That’s where your magic is. Clarity comes from doing, not perfecting. Don’t wait to “feel ready.” Also, trust that starting small doesn’t mean thinking small. My first clients were women in my community. I focused on serving them deeply, and that reputation grew into everything I have now.

Is there a quote, mantra, or philosophy that guides your decision-making and leadership as a fashion entrepreneur?

“Start before you’re ready. Grow as you go.” It’s how I’ve done everything — from client work to launching my course. I remind myself of that constantly. Style can be the spark that helps a woman feel seen, powerful, and grounded in who she is. That belief guides every decision I make, whether I’m working one-on-one with clients or creating content for my course.

What Are The 5 Things You Need to Overcome Self-Doubt and Build Confidence?

1. Self-awareness

You can’t fix what you don’t understand. Knowing your proportions, your lifestyle, your preferences — that’s what builds style confidence, not chasing trends.

2. A system

Confidence skyrockets when you know how to do something, not just that you “should.” When you have a method (like my Body-First Framework™), decision-making becomes easier. You stop second-guessing and start choosing with clarity.

3. Permission to evolve

Your body changes. Your life changes. Your style should too. Confidence grows when you stop clinging to what used to work and embrace what works now.

4. A small win

Sometimes, it’s as simple as wearing a top in your best color or organizing your closet so getting dressed isn’t stressful. Those small wins compound fast and seeing growth builds belief.

5. Community

Whether it’s a stylist, a friend, or a course group like the one inside YSTA, having support helps quiet that inner critic and reminds you that you’re not alone. You should surround yourself with people who reflect your potential.

If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be?

Style education in schools — but not the surface stuff. I mean teaching girls to understand their proportions, power, and presence early on. Imagine the confidence that would unlock. I’d also teach women that style isn’t about looking “put together” — it’s about feeling like yourself. We’re so used to dressing for others, hiding our bodies, or chasing trends that we forget: how you get dressed in the morning has the power to shift your entire day. I want every woman to wake up, walk into her closet, and feel confident.

How can readers further follow your work online?

You can find me on Instagram, where I share styling tips, behind-the-scenes of my client work, and real-life wardrobe transformations. You can also learn more about my free resources and 6-week online course, Your Style Transformation Academy™ — it’s where the magic happens.

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Trinette Faint.

Trinette Faint is a lifelong storyteller and multi-hyphenate creative whose career has defied expectations and embraced reinvention at every stage. From launching her modeling career in France at 19 to working behind the scenes with Hollywood heavyweights like Matt Damon and Will Smith’s production company, Trinette has navigated the worlds of fashion, film, tech, and writing with remarkable agility and vision.

She spent over six years at Google, blending creativity and strategy, all while nurturing her passion for storytelling. A published novelist and now a rising screenwriter, Trinette earned a certificate in Feature Film Writing from UCLA at 52 and has had two TV pilots place as semi-finalists in the 2025 ScreenCraft TV Pilot competition. Simultaneously, she continues to model and act, embodying resilience and representation in every space she occupies.

As a 6’1” Black woman in media, Trinette proudly uses her diverse background and bold presence to break barriers, champion authenticity, and empower fellow women in creative industries to keep evolving and define success on their own terms.

In this interview, she dives into the challenges, wins, and wisdom she’s gained from over a decade of transforming online businesses.

You’ve worn many hats—model, author, screenwriter, entrepreneur. What has guided your evolution through each chapter of your creative journey?

Rarely have any of my endeavors happened at the same time, so in each instance, I’ve been in a different stage of my life and have listened to my gut and followed my curiosity.

From starting out as a model in France at 19 to working with Google and Will Smith’s production company—how have those contrasting worlds shaped your identity and voice as a storyteller?

All the rejection I experienced as a young model laid the foundation for my future in the entertainment business and in the corporate world. In both worlds you can’t take anything personally, and I have a strong sense of self because of my work in these spaces. Also, bold personalities are everywhere, which are great character studies that influence my storytelling.

You define your own version of success—how has that definition changed over time, especially as a Black woman navigating both corporate and creative spaces?

As I’ve gotten older, I’ve given myself more grace and have also become more confident in my pursuits and exercise my creativity on my own terms. 

You’ve published two novels and now have two screenplays, placing as semi-finalists in the ScreenCraft 2025 competition—what stories are you most passionate about telling, and why?

I’m most passionate about telling stories about Black women out in the world, living fully and unapologetically, with just as much agency as anyone else.

What inspired you to pivot into screenwriting, and what has that process taught you about your voice as a writer?

I was always curious about writing for the screen and simply followed my curiosity and began taking online classes at UCLA to learn the craft. (I would eventually earn a certificate in Feature Film Screenwriting.) Screenwriting is a very different beast and the process has taught me patience and diligence, but also the importance of stepping away from a draft for a few weeks and seeking blind feedback, which helps sharpen the story, giving me a stronger voice.

How does your lived experience as a tall Black woman with a dynamic, creative career influence the characters and stories you bring to life?

My lived experience as a tall woman does not have as much influence on my storytelling as my experience traveling the world. Black people are everywhere, and I’ve always been fascinated when I meet other Black people whose first language is not English. A few years ago in Berlin I met a group of Black German artists, and recently met a Black Norwegian woman in France, as well as Black French women. We are not monolithic, and I give my characters interesting backgrounds and lives that reinforce this.

What was the most fulfilling moment in your writing journey so far, whether as an author or screenwriter?

Writing, producing, directing, and starring in my short film Party Pants. It was such an emotional experience bringing the story to life.

Tell us about the vision behind Chez Faint—what inspired you to launch a curated networking events company, and how does it serve your community of creatives and clients?

I’ve had nine lives and wanted to start bringing people together in the spirit of connecting and collaborating.

How do you balance your own artistic projects with leading a business and working with other creatives?

Fortunately, my endeavors compliment each other so it feels less of a balance because I can control my time. Which is the ultimate freedom, especially as a creative.

At 53, you’re still modeling, acting, and breaking creative ground—how do you stay motivated and confident in an industry that often marginalizes older women and women of color?

I try not to focus on the marginalization and combat it by blazing my own trail and just doing the things I want to do. For example, me and a fellow author and friend reached out to most of the bookstores in Boston, asking them to host a book signing for us and they ALL either never got back to us, or turned us down for no real discernible reason, so we just produced them ourselves. We found other non-bookstore spaces and reached out to our networks and just did it. And we’re now planning a series of literary events at the Arts Collaborative Medford (the site of one of our events), as a result of our successful event there. So when one door closes, it’s for a reason. Go find another one to push open.

What are the top 5 mindset shifts or practices that helped you overcome self-doubt and step fully into your power over the years?

• Investing in yourself is a must. 
• Know that your creative voice is yours and yours alone, and no one else can tell your story.
• Think beyond your 9 to 5 and prioritize what it will take to live a fully creative life, if that’s what you want. 
• Being a creative can be expensive, and it’s important to remember that it’s a long term investment that will slowly pay off.
• It’s okay to course-correct if something is not working.

What advice would you give to women in their 40s or 50s who feel like it’s “too late” to pivot or start over creatively or professionally?

Don’t overthink it and just do it. Put yourself out there. You’ll be surprised at your level of confidence, trying something new in your 40s/50s. 

What’s a quote, belief, or philosophy you live by that keeps you focused, inspired, and grounded on your journey?

Just do it, by Nike.

Where can our readers connect with you, explore your creative work, or follow your evolving journey online?

• Instagram

• Trinettefaint

• Chezfaint

• Floor 51 Productions 

• Arts Collaborative Medford

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Petra Jelének.

Petra Jelének is a brand strategist, writer, and founder of Brunch Marketing – a boutique agency based in Prague, focused on sustainable and values-driven brands. With over a decade of experience in storytelling, public relations, and creative direction, she brings a unique blend of strategic insight and aesthetic sensibility to her work.

Petra’s journey began at 14, when she launched a lifestyle blog that later evolved into a wider media platform. As her career developed, she moved through roles in agencies, in-house teams, and freelance consulting, before realizing she wanted to build something that truly reflected her own values. That led to the creation of Brunch Marketing: an agency that prioritizes depth over noise, and intention over trend-chasing.

What sets her apart is a curatorial mindset. She treats every project as a composition, aligning visuals, language, and strategy into one coherent narrative. She doesn’t just help brands grow – she helps them grow beautifully, with presence and purpose.

Beyond her agency work, Petra is building a marketing academy for ethical entrepreneurs and writing an e-book on sustainable brand visibility. Her leadership style is rooted in emotional intelligence, structured creativity, and a deep belief in the power of quiet authority.

She sees branding as cultural storytelling and believes that in a world full of noise, the most compelling brands are the ones that speak with intention, not volume.

In this interview, she dives into the challenges, wins, and wisdom she’s gained from over a decade of transforming online businesses.

What inspired you to start your business, and what problem were you passionate about solving?

Brunch Marketing was never meant to be “just” a business. In fact, for a long time, I didn’t even consider it a company in the traditional sense. It grew from a personal need: the desire to tell meaningful stories in a world full of noise.

I started StyleBrunch as a lifestyle blog when I was 14  without a strategy, just a strong instinct to express and create. Over the years, as I moved from copywriting to PR and marketing roles in both agencies and in-house, I realized something was missing. I didn’t want to promote just anything. I wanted to work with brands that stood for something.

So in 2020, Brunch Marketing was born. Not as a traditional agency, but as a curated space where marketing is about connection, impact, and alignment. I wanted to create a place where values come first. A quiet, intentional partner for brands that want to do things differently.

Our mission became clear: help thoughtful, purpose-driven businesses amplify their voice and become leaders in their space. And just like a real brunch (slow, meaningful, and shared with the right people), our work is about depth, not speed. It’s about building a community around beautiful, intentional work.

How has your business evolved since its launch, and what key decisions helped drive that growth?

Brunch Marketing has evolved from a solo freelance endeavor into a multi-dimensional platform that now includes a boutique agency, a cultural magazine, and soon an educational academy for small business owners and creatives.

In the early days, I said yes to almost everything, as many entrepreneurs do. But over time, the most transformative decision was to narrow the focus and build our own framework: working only with brands that align with our core values – sustainability, locality, and aesthetics with purpose. That choice brought clarity not only to the brand but to the types of clients, campaigns, and strategies we pursued.

Another key shift came when I leaned into curation rather than scale. Instead of trying to compete with large agencies, I focused on building depth, strong relationships, and our own media presence, particularly through StyleBrunch, which allowed us to express our voice without asking for permission.

We also began investing in long-term content systems and internal processes, which created space for creative thinking and strategic growth. That shift from reactive work to intentional structure changed everything.

What makes your brand or offering stand out in a crowded market?

We don’t chase trends or play the volume game. What sets us apart is our quiet strength. Brunch Marketing is built on the belief that marketing can be both strategic and beautiful, measured and magnetic.

We focus on working with sustainable and local brands that often feel overlooked by traditional agencies. Instead of loud tactics, we offer intentional storytelling, high-integrity strategy, and a sense of curated presence.

In a world full of noise, we help brands speak with clarity, elegance, and depth-like a thoughtful conversation over brunch, not a shout in a crowded room.

What has been your most effective marketing strategy to date, and why do you think it worked so well?

Creating and owning our own media space has been the most powerful move. Especially through StyleBrunch and thought leadership content on LinkedIn. Instead of relying solely on client work to define us, we built our own voice, tone, and community.

This strategy worked because it allowed us to attract, not chase. We didn’t need to convince people we’re experts. We simply shared what we believe, how we think, and what we stand for. The clients and influencers who come to us now already understand our values, and that alignment changes everything.

How do you stay connected to your ideal audience and understand their needs or behaviors?

I stay connected by being part of the world they live in not just observing it from a distance. I read what they read, shop where they shop, follow the same cultural conversations, and often am my ideal audience: creative, values-driven, searching for depth over hype.

I also run educational content and consulting sessions, where I hear real questions and challenges. That direct feedback, combined with cultural intuition, helps me create strategies that truly resonate, not just perform.

What’s one branding move or campaign that helped elevate your business to the next level?

Repositioning StyleBrunch from a personal lifestyle blog to a curated cultural magazine was a turning point. It allowed us to step into a more editorial, elevated voice—and it shifted how people perceived the entire Brunch ecosystem.

Suddenly, we weren’t just a marketing agency. We were a cultural brand with a point of view. That move opened doors to new collaborations, media interest, and stronger alignment with clients who valued not just marketing, but meaning.

What does success look like for you, not just in numbers, but in purpose or impact?

Success, for me, is about alignment. It’s when my work, my values, and the people I collaborate with all point in the same direction.

It’s also personal: having the freedom to design my days, build community, and know that my work contributes to something more than just profit. If I can make the world feel a little more thoughtful, a little more intentional, I consider that success.

Can you share a challenge or setback that ultimately became a turning point for your brand?

In 2022, I hit a breaking point. I was saying yes to everything, working with brands that didn’t reflect my values, and constantly overriding my own boundaries. One client would call me at all hours, even during a Valentine’s dinner with my (now) fiancé. I took the call.

A few days later, I was rushing from meeting to meeting when he called again. As I answered, I tripped crossing tram tracks in Prague and sprained my ankle. That same week, the war in Ukraine broke out and I found myself questioning everything: Why am I promoting luxury skincare from a reseller while people not so far away in Europe are fighting for their lives?

That moment changed me. I finished the client contract (he never even paid me) and decided to completely redefine who I serve, how I work, and what I stand for. It was painful, but it gave me clarity. I now only work with brands whose values I can truly represent. And I protect my time, my voice, and my energy so I can give better work, not just more of it.

What daily habits or rituals keep you focused, creative, and grounded as a leader?

Over the years, I’ve built a system of rituals that help me stay grounded not just as a founder, but as a human being.

Each morning starts with matcha, journaling, and planning. I write by hand, which slows me down and helps me tune into what matters. I also track my daily habits not from a place of control, but from awareness.

I walk every day, often during lunch and to every meeting where it is possible. I also work in structured blocks: deep creative work in the morning, meetings, and execution in the afternoon. I’ve also learned to build in weekly and monthly rhythms – Sundays for planning and reflection, Mondays for content, Fridays for review and learning.

What grounds me most is beauty. I believe in the power of intentional aesthetics. Even something as simple as a clean desk, a handwritten planner, or lighting a candle before writing. These small things bring presence into my day.

And finally, boundaries. After the year of burnout, I now honor working hours, say no without guilt, and give myself permission to rest. I’ve realized that the most powerful leadership often looks quiet and deeply intentional.

How do you approach innovation and risk in your business strategy?

I see innovation as refinement. I’m not chasing the newest trends. I’m asking: What can I simplify? What can I do with more meaning and less noise?

When something feels risky, I look for alignment rather than excitement. I don’t take leaps just to prove I can. I take steps that feel both bold and deeply rooted. Some of my most innovative moves were quiet: launching my own magazine, writing an e-book, and building a slow-content ecosystem instead of relying on algorithms.

In a fast world, I believe true innovation is often found in slowing down and doing things with intention. Less performance, more presence.

What advice would you give to someone starting a business in today’s fast-changing digital world?

Don’t try to be everywhere. Be precise. Build slow if you have to, but build something real. The digital world moves fast, but your brand doesn’t have to chase it. Trends come and goes, and if your brand stands on something deeper than that, uýou usually don’t need them because in the end, people don’t remember trends, they remember feelings they’ve got in touch with your brand.

Start by knowing what you stand for. Your values are your strategy. Be intentional with your time, your voice, and your offers. And don’t be afraid to choose a smaller, more aligned audience over a large, disengaged one. That’s something I advise influencers as well. While working on client campaigns, I don’t need huge influencers, but I need influencers who are clear in their message and align with their audience. Campaigns with those are always more successful than campaigns with the huge ones.

Most importantly: protect your boundaries. Your energy is not infinite, and building something meaningful requires space, not just hustle.

Where can our audience connect with you and learn more about your work or offerings?

You can find me at brunch.marketing, where I share more about our agency, services, and projects. For behind-the-scenes, personal insights, and curated inspiration, you can connect with me on Instagram, and for professional updates, thoughts on branding, and industry reflections, feel free to reach out via LinkedIn.

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Lauren Clemett.

Lauren heads up The Audacious Agency, a premier profile-building and award-winning specialist company. With over three decades of experience in brand management and a reputation as a sought-after keynote speaker, Lauren empowers entrepreneurs and business owners to build powerful personal brands. As the brand navigator Lauren and her team help leaders to boldly stand out from the competition and be sought-after credible brand champions.

In this candid conversation, Lauren shares her journey, insights, and the strategies that have helped her build a results-driven business and empower other entrepreneurs to do the same.

What inspired your leap into entrepreneurship, and what sparked the idea behind your current venture?

Growing up in a competitive environment at a YMCA camp, where everything we did gained ‘points’ for awards at the end of the week, I learned to strive for success from a young age. Later, working in the ad agency world, I saw how awards were the ultimate currency of success. I remember seeing overflowing bins of awards and certificates impaled on spikes – it was clear that recognition mattered, even though I thought it was a bit ostentatious.

However, my perspective on awards truly changed when I won a Silver Stevie Award in 2016 for my personal branding approach. It wasn’t just about the trophy; it was about the credibility and profile it gave me. That’s when the idea for The Audacious Agency was sparked. We saw so many brilliant entrepreneurs who were the world’s best-kept secret because they weren’t being seen or noticed. Australia has an insidious tall poppy syndrome that keeps people playing small, and we wanted to create a way for business owners to boldly stand out from the competition. Our agency’s unique approach isn’t just about writing award entries. It’s about strategically leveraging every part of the awards journey to build a credible and visible profile that makes more impact and gets innovators and leaders the recognition they deserve.

What core problem does your business solve, and how does your approach stand out from others in the space?

Too many brilliant entrepreneurs, thought leaders, and business owners are doing amazing, innovative work, but struggle to get the visibility and credibility they deserve to make a real impact. This is particularly true for women, who make up 80% of our clientele and often face challenges like imposter syndrome and societal pressure to play small. Most of the people we work with want to play a bigger role, but they don’t know that there are awards out there they are eligible for, and all of them are incredibly time poor. Even though they would like the recognition, they simply don’t know where to start. They see their competition, and those with less experience, and inferior products or services winning awards because they are better at self-promotion. The award winners are seen as the leaders in their sector, not necessarily those who provide the best solutions – and that’s incredibly soul-destroying and frustrating for the true change-makers and innovators out there.

Our approach stands out because we’re not just a copywriting service or a PR agency; we’re premier profile-building specialists. We’ve innovated a unique and strategic 3R’s process that delivers guaranteed results. We start by identifying a client’s Unique Profile Position (UPP) and then craft a comprehensive 12-month plan. This is the first R of the process – Reputation. This plan includes selecting the right awards and categories that will build the right profile to amplify the client’s reputation for what they want to be known for. Then the second R of the process kicks in – Recognition. We write and submit compelling entries, delving deep into the clients’ stories, and providing the metrics that matter to judges, along with professional support documentation. We even help clients gather case studies and testimonials to back up their claims. We submit everything and report on the results, making sure all deadlines are met.

Finally, the third R of the 3R’s process is activated – Respect. Long before the award results are announced, we guarantee 100% leveraging from the moment an entry is submitted, repurposing this vital and compelling content into blogs, social media posts and articles in online publications. 

A snowball effect of recognition builds momentum, trust, and credibility, regardless of whether they win an award. That’s the real win for us and our clients.

What were some of the toughest obstacles you faced early on, and how did you navigate through them?

When we started The Audacious Agency, one of the biggest obstacles was changing the mindset around awards. A lot of people, including myself before we launched, saw awards as a one-off vanity exercise. The idea of standing in the spotlight and talking about your achievements can be intimidating, especially for those with impostor syndrome. I had to convince myself to see the value beyond the immediate gratification of a trophy and work out how we could create an agency using a model that showed the value of investing in a long-term vision of profile building.

Early on, our services were a bit fractured and reactive, based on the mistaken belief that clients would get bored with awards and move on to PR. This led to high client churn and team stress. The unexpected departure of a business partner in early 2024 was a pivotal moment. Instead of shutting down, I had to make a tough decision to rebuild the agency from the ground up.

To navigate this, I changed from a ‘scale up’ mindset back to ‘start up’ mode, completely streamlining our offering to focus on our core strength: awards writing, leveraging and profile building. This pivot was a risk, but it paid off. We implemented innovative solutions, including integrating AI into our workflow to handle research and grunt work, which freed up our writers to focus on creativity and guaranteed award leverage, ditching traditional PR pitching. 

This new model has led to a 56% reduction in churned revenue and a 166% increase in active subscription clients, proving that my focus on long-term value and guaranteed leveraging was the right path all along. I’ve now also implemented an affiliate program, so we have PR companies, marketing agencies and book publishers constantly recommending our services to their clients. We’ve become the premier profile builders, a vital part of the personal branding service chain.

When the going gets tough, what keeps you grounded and motivated to keep pushing forward?

What keeps me grounded and motivated is the core purpose of The Audacious Agency and the incredible people we work with. Our mission is to shine a light on extraordinary innovators and change-makers who are doing amazing work in the shadows.

It’s a tough pill to swallow when a client doesn’t win, even with our impressive 97% finalist success rate and 78% win rate. We never promise a win because we believe in integrity over pay-to-win programs. The real magic, and what keeps me going, is our focus on the long-term journey. I’m not interested in short-term wins; I’m focused on long-term results.

Don’t get me wrong, it’s awesome to win and a great feeling to lift that award above your head and give an acceptance speech, and we’re focused on doing all we can to achieve that, but we also stay grounded in reality. We never, ever give up. We find a way to build the client’s profile, to level up and create compelling brand awareness, because we use the awards entries to generate compelling content that resonates with their industry, peers and audience. Helping clients build credible profiles regardless of the awards outcome keeps me going.

I’m incredibly proud to see our clients, who once felt overlooked, step into their power and gain the recognition they’ve rightfully earned. My personal journey, especially overcoming my own learning difficulties, has instilled in me an underdog spirit and a fierce resolve to help others who feel underestimated. This drives everything we do. Our clients build credibility and grow in confidence, attracting new opportunities to achieve lasting success. That’s a win that goes far beyond any single trophy.

What daily habits or non-negotiable routines help you stay productive, focused, and creatively energized as a founder?

One of my most important routines is getting up early, which is essential for managing my day and maintaining focus. I believe in the power of physical discipline to fuel my mental and creative energy. My bodybuilding regimen, which led me to win 3rd place in the 50+ sports model and 5th in the 40+ division in 2024, is a non-negotiable part of my life. It’s a testament to the long-term dedication and strength that I bring to my business every single day – to build a strong brand, it’s the same as building a strong body – you have to put in the reps!

Beyond that, my team, and other women leading businesses who I have as a support crew around me are a huge source of energy. I find a lot of motivation in my role as a leader and mentor, raising them up and helping them achieve their own milestones. The incredible work they do – like our Production Manager, Kerenza, who recently won Employee of the Year, or the way our writers leverage their skills, the affiliates we work with and the incredible female leaders doing unbelievable things to build their brands – they keep me creatively charged. I also dedicate time to mentor up-and-coming leaders via the Rare Birds mentoring program, and I host the That’s Audacious Podcast, sharing incredible stories of business leaders who have become award winners, and how that’s impacted their life and business.

What’s been the most powerful growth lever for acquiring new customers or expanding your client base?

The most powerful growth lever for us has absolutely been our affiliate program. We’ve built strategic partnerships with other companies that share our values and understand the importance of what we do, including book publishers, PR agencies, and marketing firms. These partners consistently refer clients to us, which has been a game-changer.

This third-party endorsement has been a massive shift in how we acquire clients. We’re no longer just chasing leads – we’re attracting higher-quality clients who come to us with a clear understanding that our services are a vital part of their brand-building process. The leads are hot, and the excitement when they first come to us is palpable. It’s a win-win-win situation for our partners, our clients, and our agency. These affiliations have also helped us break into new markets and solidify our position as the premier award-writing specialists in Australia.

What branding or marketing move made the biggest difference in elevating your business?

Our reputation as leaders in the awards space has also attracted bigger and better clients, largely due to our role as representatives for prestigious programs like the Stevie, Globee, and Titan Awards in the Australia/New Zealand region. Additionally, my role as an awards judge for numerous programs, including the Stevie Awards, Franchise Association Awards, the ABLE Book Awards, and the Symbol Awards, has solidified our authority and expertise. We’ve also won multiple awards for our services, and there’s nothing like having the proof in the pudding that you are working with the best in the business. We walk the talk!

Beyond our accolades, a major marketing move that has made a huge difference in terms of brand awareness was our strategic rebrand in 2024. This wasn’t just about a new look; it was a philosophical shift that solidified our core values and unique approach. Inspired by a seemingly small comment on a pickleball court when someone got a bronze medal but announced it was “rose gold”, our new brand intentionally departs from the traditional glitzy gold of awards. Our rose gold colour embodies achieving excellence at every stage of the journey, not just the top spot. The new logo’s accent over the å symbolises the “oooh” of surprise and admiration – that moment of recognition for audacious efforts. This rebrand was a public declaration of our new business model, which focuses exclusively on our core strengths and reinforces the premier position in our sector.

How do you personally define success, both as an entrepreneur and as a human being?

For me, success is not just about trophies or profit; it’s intricately woven into a fabric of celebration, impact, and enabling others to shine. 

As an entrepreneur, my idea of success is quite simple – do what you love and what you were born to do, and to be recognised and respected as a leader for that. 

The most rewarding part of my work is seeing our clients transform from the world’s best-kept secret to industry leaders, and the personal and professional growth that comes with it. Seeing their confidence bloom as they attract new opportunities is the ultimate measure of success.

As a human being, my definition of success is also deeply tied to others. It’s about being the leader of an awesome team and helping them achieve their own milestones. A moment I truly felt successful was when our Production Manager, Kerenza, won a gold award for Employee of the Year. That recognition of her dedication and talent was incredibly affirming and a testament to the success we strive for with all our clients. 

Ultimately, success is knowing that The Audacious Agency is playing a vital role in bringing the stories of talented, impactful people to light and ensuring they get the recognition they deserve. My legacy, and the true measure of our success, is a community of brilliant, audacious entrepreneurs who are no longer afraid to be seen as the best.

Can you share a mistake or misstep that taught you a lesson you still carry with you today?

A significant lesson I’ve learned is about the critical importance of successful business partnerships. Over the years, I’ve had several business partnerships that, for various reasons, ultimately failed. This wasn’t because of a lack of effort or vision, but often due to a misalignment of core values, work ethic, and a shared dedication to long-term success. I’ve been told I can be intimidating, which is probably true. I’m direct and can be blunt because I’m intensely focused on making a massive impact and delivering on our promises. That’s a demanding energy, and not everyone has the business acumen, insight, and determination to keep up.

The most successful, profitable, and happiest I’ve been as a leader has been working in partnership with my boss, who is now my husband! We have a long history of working together effectively, and now, with me as the CEO with him as the General Manager, we have a dynamic that is seamless, productive, and incredibly supportive. We simply get it done and are aligned in our focus on potential and performance. This partnership, which has been going for over 20 years, taught me that true strength and resilience come from having a co-pilot who shares your unwavering vision and relentless drive. It’s all down to the fact that success is not just about the work itself, but who you choose to build your legacy with. It’s been the most empowering and transformative experience of my career.

What’s your best advice for someone just starting out, especially first-time entrepreneurs feeling overwhelmed or uncertain?

The best advice I can give to a first-time entrepreneur who is feeling overwhelmed or uncertain is to first and foremost, get clear on your why. Your mission, your purpose, or that deeper calling is what will drive you to keep going when things get hard. Entrepreneurship is a relentless challenge, and your deep-seated conviction is what gives you the tangible, transformative impact you want to have.

Secondly, embrace your own audacious story and authenticity. Don’t be afraid to share it, even if your palms are sweaty and your hands are shaking. My journey, especially overcoming my learning difficulties with dyslexia, has taught me that vulnerability is a great strength. You can’t leave a legacy if you don’t make an impact, and you can’t make an impact if you are afraid to be seen. Don’t be afraid to stand out from the crowd.

Finally, remember that success is a journey, not just a destination. Remember that receiving a rose gold medal is a reminder to celebrate every step of the way, not just the top spot. You will have to be agile, resilient, and open to change, and that’s okay. The greatest learning moments often come from the fiercest storms, not the calm waters. My team and I are still here, still alive, and still kicking massive goals because we keep our vision unwavering and focus relentlessly on our purpose.

How do you approach risk and innovation in your decision-making process?

What’s the worst that could happen? That’s the mentality I have, and every business owner should have. I believe that, if you have an idea, you should always give it a crack. This mindset is a direct result of my background, particularly growing up in the bush New Zealand. We were raised with a pioneering spirit and an incredible sense of self-reliance, which Kiwis call Number 8 wire ingenuity – the ability to make or fix anything with whatever is at hand. This resourceful attitude taught me to rely on myself and believe that I could solve any problem that came my way.

I believe innovation can come from anyone at any time, and that we must always be open to new opportunities. It’s about being agile, asking questions, and never expecting to know everything. The only real failure is not trying. This philosophy has guided our business through some of its toughest times. When faced with a major challenge, instead of retreating, see it as an opportunity to innovate. We embraced new technologies, like AI, to streamline our processes, not as a replacement for our creativity, but as a tool to enhance it. We learned to lean into change and see it as a chance to redefine ourselves and come out stronger. We never let the processes define our innovation, though. Being human is primary, enabling and allowing trial nd error builds a team spirit, and then we all celebrate in the success of our achievements.

If you lead a team, how do you foster a strong culture of trust, collaboration, and growth?

I lead by example and ignite the same determined spirit in others that has driven my own journey. I believe everyone has a powerful story deserving of recognition, and my role is to help them find it. I’ve always aimed to create a culture where we uplift and support each other, and this is especially important for our team. I want my team to feel empowered to embrace their own audaciousness, just as I learned to embrace mine.

I run a fully transparent collaborative environment where our creative team benefits from an open contractor model, where all of the writing team earn the same 30% of whatever the clients pay us. Our 100% remote work model redefines work-life balance as a standard practice, which is especially important for the young women and mothers on our team. I believe that by eliminating commutes and giving them control over their time, we enable them to do their best work.

I also believe in empowering contribution and innovation. I ensure that 100% of the content our team creates is utilised, which eliminates the frustration of wasted effort common in traditional PR pitching. This makes their work significantly more rewarding and empowers them to take pride in every piece of content that contributes to a client’s success. We also embrace innovation by using AI tools like Gemini to handle research, which cuts down the research work and allows them to focus on creative refinement and the compelling storytelling that truly sets our clients apart.

Finally, I believe in recognition and support. When clients do well, we celebrate with party packs for virtual celebrations, and we provide monthly wellness vouchers for self-care, acknowledging the demanding nature of their work. This holistic approach ensures our team feels valued and appreciated, and it’s a major reason we’ve achieved our exceptional success rates. It’s about demonstrating that perceived limitations can be overcome, that audacious goals are achievable, and that every individual has a powerful story deserving of recognition.

What are the top 5 mindset shifts or practices that helped you overcome self-doubt and grow your confidence as an entrepreneur?

The top mindset shift for me was truly understanding that I’m award-worthy. Growing up, I was told I had word blindness and would never be able to read or write properly. This could have created a deep-seated self-doubt, but with a fierce resolve, I defied that limitation to become a five-time bestselling author and an award-winning writer. Realising that my journey, with all its challenges, was worthy of recognition was a fundamental change that silenced a lot of the negative talk in my head.

Second, I had to learn to believe that I am a good leader. This was a huge shift that came after my business partner left, and I was faced with a period of intense self-doubt, questioning if I could step up from Managing Director to CEO. This experience was a test of resilience, and it taught me that true leadership isn’t just about navigating calm waters, but steering the ship through the fiercest storms with unwavering vision and determination.

Third, I made the conscious decision to accept that my skills and talents are valuable. My background in creative industries, advertising, and branding, started in a world before the internet, and gave me a unique perspective on connection and communication that isn’t widely taught. I leaned into my own dyslexia disability as it became my greatest asset, using it to help entrepreneurs understand how the brain sees brands so they could build respected personal brands in competitive sectors. This ability to think creatively and outside the box is the engine of our agency and a core part of my value to clients.

Fourth, I know I can contribute to the lives of others in a positive way. This mindset is what truly drives me. When I see clients open doors to new opportunities, growing their brands and businesses because of the credibility we helped them build, I know we’re making a real, tangible impact. My why is to help the quiet innovators and change-makers who are doing extraordinary work in the shadows get the recognition they deserve.

Finally, I’ve learned that the big picture is always more important than the small issues. Churchill once said that if we stop to throw stones at every dog that barks, we’ll never reach our destination. This means focusing on collaboration over competition. I firmly believe that a rising tide lifts all ships, and that we should all be shining a light on extraordinary businesses, rather than tearing each other down. This philosophy guides my every decision and pushes me to consistently challenge myself and others to see beyond what is now, to what could be in the future, so they keep their eyes on the prize of long-term success.

If you could spark a global movement or mission through your work, what would it be—and why does it matter to you?

If I could spark a global movement, it would be to eradicate imposter syndrome and the insidious tall poppy syndrome that’s so prevalent here in Australia and New Zealand. There is an “itty-bitty-shitty-committee” in our heads that keeps brilliant people playing small. It’s an internal voice of self-doubt, often amplified by a societal culture that’s too quick to drag others down for their success.

This movement matters to me because my entire business, The Audacious Agency, is built on helping people overcome this. My mission is to empower entrepreneurs, especially women, to step into their power and boldly stand out for what they do best. My journey of being told I would never be able to read or write properly gave me a profound understanding of what it feels like to be underestimated and to have your potential overlooked. I know the feeling of having to fight for your voice to be heard, and my purpose is to ensure that the audacious efforts of others don’t go unnoticed. This is why we work to change the culture to one of collaboration over competition, and of celebrating the entire awards journey, not just the wins, so we can all lift each other up and create a community where innovators are no longer afraid to be seen as the best.

What’s a quote, philosophy, or guiding belief that shapes how you lead and live every day?

My guiding philosophy, one that truly shapes how I lead and live every day, is inspired by T.S. Eliot’s quote: “Between the idea and reality, lies the shadow.” This quote has always resonated with me because it’s a powerful reminder that the real impact happens in the ‘shadows’ – the hard work, sleepless nights, worries, and struggles that happen behind the scenes. For me, the mission is about empowering people to do the work in the shadows and then confidently step into the spotlight.

This philosophy is the foundation of The Audacious Agency’s purpose: to help brilliant entrepreneurs who are doing amazing, innovative work to get the visibility and credibility they deserve. I’m doing it for the quiet and clever innovators and the change-makers who are doing extraordinary work in the shadows. It’s why I’m so passionate about helping others back themselves and become their own best supporter, so their audacious efforts don’t go unnoticed and they can turn their incredible ideas into reality, making the impact they dream of and leaving a legacy they are proud to pass on to future generations

Where can our audience connect with you or follow your journey online?

• Website

• LinkedIn

• Facebook

• Instagram

• YouTube

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Jess Pritchard.

Jess Pritchard is a fitness trainer and wellness entrepreneur, currently working with leading fitness brands such as 1Rebel and Oysho. Driven by a passion to help others live better lives, Jess is a thought leader in the self-love space, drawing on her own personal journey through grief and body image challenges to empower others.

She is the founder of Flow & Grow, a platform offering public community events and corporate wellbeing workshops. Her latest venture, MIRRA Journal Club, is a real-life journaling space launching in Central London, designed to help people reconnect with themselves, process their emotions, and confidently “take up space” in their lives.

In this interview, she dives into the challenges, wins, and wisdom she’s gained from over a decade of transforming online businesses.

How has grief shaped your approach to wellness and the work you do today?

Grief forced me to meet myself in the mess and recognise that wellness is a lot more than physical fitness; it’s caring for yourself in all areas. Now I help others create such a strong relationship with themselves in all areas of their wellness, that they to can get through anything.

What gap did you notice in the industry that led to Flow & Grow?

The wellness industry can be very aesthetically driven, and while there is nothing wrong with this, it lacks depth. Flow & Grow events hold space for people to move well and live well, in a fun inclusive environment.  

What inspired the launch of MIRRA Journal Club?

Journaling has been my wellness (and survival) tool throughout my entire adult life. I wanted to make it feel cool, communal, and empowering – something people want to do. MIRRA Journal Club helps people become their own best friend. 

How do movement, journaling, and community support emotional healing?

Movement gets you out of your head, journaling brings you back to your truth, and community reminds you you’re not alone. Together, they create a powerful space for real growth. 

What does “taking up space” mean to you, and why is it important?

It means owning your voice, your body, and standing in your power without apology. It’s a radical act of self-trust in a world that’s taught us to shrink.

How has your healing shaped the way you lead?

My personal healing taught me to hold space for all parts of me, not just the shiny bits. I come as I am, and I want my community to do the same. 

What advice would you give women navigating healing while building a business?

Your story is your strength. Be kind to yourself, don’t compare to others, and remember that you are enough as you are – you don’t need to be perfect to start. 

What are 5 mindset shifts that helped you overcome self-doubt?

Start scared, own your story, stay in your lane, and hype yourself daily. Remember, confidence is a skill, not a personality trait.

Best advice for first-time entrepreneurs feeling overwhelmed?

Time block your day into smaller tasks to be productive. Don’t be afraid to ask people things, you only know what you know. Staying connected to your mission can keep you from getting too caught up in the noise. 

If you could spark a global movement through your work, what would it be?

A movement of people Taking Up Their Space – standing proud and treating themselves with the same love, respect and belief they do toward their actual best friends. 

What’s a quote or belief that grounds you?

“Take up your space.”

It’s not just my tagline – it’s my daily reminder to show up fully, boldly, and without apology. I created it because I need the reminder, too. I say it every day, at least 10 times a day. 

Where can our audience connect with you and learn more about your work or offerings?

To find out more about Jess, check out her socials below:

• Instagram
• TikTok

To find more about the MIRRA Journal Club, check out their socials below:

• Instagram
• TikTok

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Shanna Bynes Bradford.

Shanna Bynes Bradford is the CEO and Formulator of Grow Out Oils Clinical Aromatherapy, a globally recognized clean beauty brand rooted in holistic wellness and ingredient integrity. A globally renowned Master Aromatherapist and Medical Esthetic Educator, Shanna brings over 27 years of experience in the aesthetic and beauty industry. She specializes in dermal absorption science and the formulation of clinical-grade essential oil blends designed to support whole-body wellness—inside and out.

Shanna’s approach blends ancient aromatherapy principles with modern skin science, creating powerful, plant-based solutions for face and body care. Her commitment to clean, sustainably sourced ingredients and educational advocacy has made her a trusted leader among wellness practitioners, estheticians, and holistic health professionals worldwide. Through Grow Out Oils, she continues to empower both professionals and consumers with transparency, purpose, and therapeutic innovation.

In this candid conversation, Shanna shares her journey, insights, and the strategies that have helped her build a results-driven business and empower other entrepreneurs to do the same.

What inspired you to become an entrepreneur, and how did your journey begin?

Inspired by my grandparents, who raised me and were both very involved in the church and our neighborhood community, my grandfather had his own lawn service, and my grandmother offered her daycare services to working women looking for affordable childcare. I grew up with a strong entrepreneurial and service mindset. From a young age, I always had a clear vision of helping others improve their health, wellness, beauty and lifestyle. 

Why did you choose to focus your business on serving women, and what does that mission mean to you personally?

As a woman, it’s important to align your health and wellness with brands that actually care about sustainable sourcing practices for clean ingredient formulations that are free from harmful chemicals. Our mission is “Keeping It Clean,” and we hold our process of sourcing raw materials to a higher standard by conducting purity and quality standards that exceed the requirements for efficacy and testing. More female consumers are looking for ingredients that will support overall health and reduce exposure to toxic and harmful ingredients in their personal care products. I believe ingredient transparency is needed in all beauty, cosmetic and personal care brands all over the world, it is only right to inform consumers on what’s in their skincare, beauty and body care products. 

What makes your business or brand unique in today’s market?

I noticed that the market was missing alternative clinical sustainable ingredients that support physicians, holistic practitioners, skincare professionals, pre/post-care treatment, muscle recovery, mental health, and overall body wellness. We offer private labeling and wholesale pricing for licensed aesthetic and spa professionals, holistic practitioners, and physicians. This unique model allows us to service our business partners across a wide territory by offering options that surpass what today’s market offers for business owners and end users.

What’s been one of the most rewarding moments in your entrepreneurial journey so far?

The most rewarding moment has been our partnership with the esteemed American College of Healthcare Science. As a graduate and ambassador for the university, I am very proud to be a part of a corporation that embodies outstanding educational courses for career professionals looking to advance in the health and wellness industry. ACHS provides ongoing support for entrepreneurs by highlighting their brands and products. I am a huge advocate for supporting education because it’s truly important to continue to grow and learn, especially in the health and wellness industry.

What challenges have you faced as a woman building a business for women, and how have you turned those challenges into fuel?

I have a very seasoned team of professionals, and it has allowed me to avoid many challenges as a woman in business. Having the opportunity to work in Corporate America gives you a different perspective when faced with challenges. I look at every lesson as an opportunity to learn and grow. Challenges provide insight and structure to understand what changes need to be implemented, allowing you to use that fuel to start the fire. While navigating through obstacles can be uncomfortable, it also helps you continue to improve your business processes and procedures.

Can you share a customer story or testimonial that reminded you why your work truly matters?

I would like to highlight Dr. Marjorie Roberts, who has served in the United States military and is a military veteran. She was impacted by COVID-19 and is a long-hauler. Dr. Roberts has been using our Grow Out Oils Cinnamon Antiviral Hydrosol Sprays for about four years. She has provided us with numerous positive testimonials about how the product has helped her during her physical therapy treatment. She loves that the product helps with air purification, keeping her air clean at home, and helps her breathe better. She mentioned that she doesn’t use any of the chemical-based disinfectant sprays because they contain harmful “B” compounds that can cause respiratory distress and impact breathing. The information she has shared with me reminds me why the work we do is so important and purposeful. Dr. Roberts is a huge advocate for COVID-19 long-haulers, and she has spoken on Capitol Hill regarding her support for other women all over the world.

What gaps or unmet needs did you notice in your industry that motivated you to build your solution?

The consumer product industry is full of products that contain harmful chemicals. Many chemically-based fragrances and personal care products contain synthetic ingredients that are not suitable for daily use. Our solution is simple: we source our ingredients from all over the world from trusted farmers and suppliers who share our commitment to organic and sustainable farming practices. Each batch of our oils and hydrosols is meticulously crafted to ensure that every bottle we produce meets our stringent quality testing standards. We work directly with licensed industry professionals and provide the top clinical aromatherapy products in the world through continuous testing and ingredient innovation.

How do you stay motivated during tough times or moments of doubt?

The best way to stay motivated when you feel doubtful is to remain focused on your business goals and actively create a list of projects that focus on brand visibility, product marketing, and product placement. This will keep you busy and allow you to stay on course with growing your target market and generating revenue. 

What habits or routines help you stay focused, balanced, and productive as a founder?

As a founder, my habits include creating a healthy work routine that allows me to stay focused and balanced throughout my busy schedule. I have daily meetings with my team, which creates mental balance for me and allows me to be more productive and proactive with tasks and upcoming projects. I also make time for grounding, which is a great way to reconnect with nature and keep your energy in a positive flow. It’s important as a founder to have a safe space by providing yourself with time for mental clarity in your work environment.

How do you connect with your audience and build trust with the women you serve?

As a featured author and monthly contributor for Sixty and Me magazine in the UK, I really enjoy providing my readers and supporters with content that matters. Being an expert with over 27 years of experience in the health and wellness industry, it’s extremely rewarding to know that my insights and expertise are appreciated and trusted by my audience. 

What has been the most effective way you’ve grown your brand or customer base?

The most effective way to grow your brand or customer base is through “Brand Collaboration Partnerships.” This is a great way to grow your brand by cross-promoting your company and products to different audiences in exchange for brand visibility and marketing initiatives. This is a creative way to think outside the box while building solid relationships to expand your customer base and increase brand awareness.

What does “women supporting women” look like to you in business, and how do you actively embody that in your brand or leadership style?

“Women supporting women”, means encouragement, positive mentorship and being actively supportive by showing up for other women looking to enter the health and wellness industry. My brand is really big on providing additional services that support product education, spa events, employee gratis, and product merchandising and sales training. I understand that supporting our clients is a continuous process to help them improve their retail sales and service menu to generate revenue increases. By providing ongoing support and leadership, our client are reassured that this is a team effort to grow their business and build brand credibility. 

What advice would you give to other women who are just starting out in business?

My advice to women business owners just starting out would be to have a plan that reflects the growth and revenue timeline for your company. Try not to spend and buy unnecessary items until you know how you’re going to recoup your costs. Also, if you can find a mentor—someone you trust and have a good relationship with—this would be a great opportunity for learning and development, as it will allow you to avoid many uncertain circumstances and keep you on a positive path. Remember, it’s not a rat race; it’s about creating the best long-standing relationships that provide you with insights that will allow you to build a profitable business.

You can connect with us on

• Website

• Instagram.

• Email

As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Grace Olayiwola.

Grace Olayiwola is the visionary founder behind Imperial Lola, a luxe, vintage-inspired hair accessory and hat brand, and ALGStudioStore, a personalized self-care and wellness gifting company. Blending timeless elegance with modern empowerment, Grace creates thoughtful experiences that help women feel seen, celebrated, and confident. Her entrepreneurial journey—built while navigating motherhood and a full-time career in health informatics—is a testament to passion, persistence, and purpose. Through both of her brands, she champions individuality, wellness, and the power of intentional living.

In this interview, she dives into the challenges, wins, and wisdom she’s gained from over a decade of transforming online businesses.

What inspired you to become an entrepreneur in the beauty industry, and what led to the creation of your brand or product line?

My path to entrepreneurship was personal and passion-driven. As a mother, I understood the demands on our minds and bodies and the need for self-care. I wanted to create products that truly nurture, so I founded three brands: ALGStudioStore, and Imperial Lola.

Each brand offers more than just a product; they provide a meaningful ritual. From a soothing candle to a vintage-inspired hair accessory, each item reflects a different part of me: a wellness advocate, a creative, and a lover of classic elegance.

Ultimately, I believe beauty and wellness are essentials, not luxuries. My goal is to help others prioritize their well-being, express their personal style, and feel empowered every day.

As a woman navigating the beauty business world, what unique challenges have you faced, and how did you overcome them?

I’ve faced significant challenges as a woman in the beauty industry, primarily being taken seriously beyond the aesthetic aspects of my brand. The beauty world is often underestimated, but it demands strategic thinking, financial literacy, and strong operational skills, especially when you’re building a business from the ground up while also being a mother and a full-time professional.

Another challenge was the immense pressure to “do it all”—to appear flawless, grow the brand rapidly, stay creative, and be present in every area of my life. This expectation for women to carry everything with grace is both empowering and overwhelming.

To overcome these obstacles, I built a strong support system, trusted my vision, and gave myself permission to grow at my own pace. I invested time in learning the business side of entrepreneurship, connected with other women founders for mentorship, and stayed grounded in my “why”: creating products that celebrate self-care, elegance, and resilience.

These experiences have made me a stronger, more thoughtful founder. They’ve taught me that true power lies in showing up authentically and that beauty is ultimately about confidence and care, not perfection.

The beauty industry can be both competitive and demanding—how do you maintain personal well-being while growing your brand?

For entrepreneurs, moms, and professionals, maintaining well-being is essential but challenging. Setting clear boundaries between work and personal life is key. I prioritize daily self-care, like journaling or breathing exercises, to stay grounded. I also delegate tasks and seek support from a community of fellow entrepreneurs and mentors. By investing in my own wellness, I find that creativity and resilience naturally follow. Sustainable growth requires nurturing both yourself and your brand.

Which networking strategies, communities, or collaborations have helped you build meaningful connections in the beauty space?

I’ve built meaningful connections in the beauty industry through intentional networking, community engagement, and strategic collaborations. A key part of this has been joining Entreprenista, a community of women entrepreneurs where I’ve found support, mentorship, and opportunities for collaboration.

I also stay active on platforms like Instagram and LinkedIn and attend industry events to connect with professionals and stay on top of trends. Collaborating with brands and creators who share my values of self-care and luxury has been rewarding, helping us grow our audiences and offer elevated experiences.

Ultimately, these connections are built on authenticity, generosity, and shared purpose.

How do you approach mentorship—both as a mentee and mentor—and how has it influenced your growth as a beauty entrepreneur?

Mentorship has played a powerful role in my journey as a beauty entrepreneur, both in the guidance I’ve received and the support I’ve been able to give in return.

I value mentorship from both sides. As a mentee, I’m humbled and curious, actively seeking out women who have built successful brands, particularly those who have balanced creativity with business. I ask thoughtful questions, am open to feedback, and apply their advice intentionally. This has helped me avoid mistakes, stay grounded, and gain confidence in my brand.

As a mentor, I’m passionate about sharing my experiences with women who are just starting out or balancing entrepreneurship with other roles. I offer not just tactical advice but also emotional support, knowing how lonely the journey can be.

Communities like Entreprenista have been crucial in helping me build these relationships. They’ve taught me that success in the beauty industry isn’t just about competition, but about empowering other women to succeed.

What strategies have worked best for gaining loyal customers and building trust in your beauty brand?

My brand strategy is centered on building loyalty and trust through authenticity and consistency. I focus on creating purposeful products and letting that mission guide every aspect of the brand, from social media to product packaging.

A key part of my approach is providing personalized customer service, like sending thoughtful thank-you notes and creating custom packaging. This personal touch helps turn new customers into repeat buyers. I also use content marketing and social proof, such as testimonials and behind-the-scenes content, to reinforce transparency and credibility.

To further elevate my strategy, I’ve hired a business consultant through the Entreprenista community. I’m confident this partnership will help refine my approach to customer retention and brand positioning. Ultimately, I believe that building trust is a long-term process that requires a consistent commitment to creating products that resonate with my customers’ needs and values.

Which marketing techniques (such as social media, influencer partnerships, content marketing, or events) have been most effective for your business, and how do you measure their success?

For my brands, the most effective marketing techniques have been a combination of social media marketing, influencer collaborations, and content-driven storytelling. Each strategy plays a unique role in building visibility, connection, and long-term customer loyalty.

My business thrives on authenticity, storytelling, and building genuine relationships. I’ve found success by:

Showcasing my products on Instagram through a mix of reels, carousel posts, and behind-the-scenes content that highlight the visual beauty and intention behind my self-care gift boxes and vintage-inspired hair accessories.

Partnering with influencers who share my values around self-care, beauty, and femininity. I prioritize authentic connections over follower count to build real trust.

Using content marketing via blogs, emails, and Pinterest to educate and inspire my community. This “serve first, sell second” approach attracts values-driven customers.

Measuring success with both quantitative metrics (engagement, conversions) and qualitative feedback (customer messages, reviews) to ensure I’m creating a real connection, not just a sale.

Can you share a major setback or turning point in your beauty entrepreneurship journey, and how you navigated through it?

Navigating my entrepreneurial journey while recovering from postpartum and working full-time was a true test of my limits. The experience, which initially felt like a setback, became the defining turning point for my business. It gave me a renewed sense of purpose and reminded me why I started: to create products that prioritize wellness and self-care for women. This personal journey ultimately gave my brand more soul and inspired new product ideas rooted in real-life healing.

To push through, I simplified processes, asked for help, and leaned on supportive communities. I learned that resilience isn’t about being perfect; it’s about moving forward with purpose, even when things are uncertain. This chapter taught me that it’s okay to celebrate small wins and be intentional about connecting with my customers by sharing the real-life truth of building a business with heart and hustle

What’s one piece of advice you’d offer to women who are just starting their entrepreneurial journey in the beauty industry?

Start before you feel ready—and build with intention, not perfection.

The beauty industry is fast-paced, but don’t let comparison stop you from launching. Start with a clear “why” and believe in what you’re creating. You don’t need a perfect brand or product to begin—clarity comes from taking action.

Grow sustainably by focusing on building a brand with meaning. Connect with your audience, share your story, and create products that solve problems or bring joy. Your authenticity will set you apart.

Finally, find a community. Entrepreneurship can be isolating, but with the support of like-minded women, you don’t have to do it alone.

Is there a quote, mantra, or philosophy that guides your decision-making and leadership as a beauty entrepreneur?

My philosophy is “Build with purpose, lead with grace.” This reminds me to create meaningful products while staying aligned with my values and community.

Leading with grace means I show up with empathy and authenticity, allowing room for growth and mistakes for myself and my team.

A quote I often revisit is, “Success is not about being the best; it’s about being real, being consistent, and being of service.” This helps me focus on long-term impact over short-term wins.

What Are The 5 Things You Need To Overcome Self-Doubt and Build Confidence?

To rebuild your confidence, remember your “why.” Your purpose is your anchor when self-doubt starts to creep in.

Next, focus on taking imperfect action. Don’t wait for everything to be perfect; instead, take steps forward, and remember that “done with heart is better than perfect but stuck in your head.”

Surround yourself with supportive voices and communities that will cheer you on and offer real advice.

Remember to celebrate small wins. Every positive review, sale, or kind message from a customer builds momentum and self-trust.

Finally, practice daily affirmations and self-care to remind yourself of your worth. Confidence is a muscle, and self-kindness is the weight you lift.

Ok, we are nearly done. You are a person of great influence. If you could inspire a movement that would bring the most amount of good for the greatest number of people, what would that be? You never know what your idea can trigger.

My movement, “Intentional Wellness for All,” is a global call to action, especially for women, to redefine rest and self-care as essential, not optional. We live in a culture that values constant productivity over personal well-being, and I want to change that narrative.

This movement would encourage daily rituals of care and advocate for equal access to wellness education and tools in underserved communities. It would focus on the unique needs of mothers, caregivers, and young women navigating life’s major transitions.

The core belief is simple: When people are well, communities thrive. Wellness is personal and deeply healing, and sometimes, the most profound change begins with the smallest act of kindness to oneself.

How can our readers further follow your work online?

I’d love for your readers to connect with me and explore my brands online! You can find me on Instagram for personalized self-care gift ideas and wellness inspiration, and for vintage-inspired embellished hair accessories and hats.

You can also visit my website to shop our collections and learn more about our mission. For deeper insights into wellness, style, and lifestyle, I share regularly on my blog, BitsStyleJourney.com.

Feel free to follow, message, or subscribe—I love engaging with my community!