As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Suzana Mihajlovic.
“Suzana is one of my top people in the world.” – Bob Proctor
Suzana Mihajlovic, an elite-level performance and success coach, brings over 30 years of experience in the helping professions—setting her apart as a true authority in her field. Often referred to as the “missing link between success and failure,” Suzana has guided countless individuals to achieve extraordinary results.
As one of the very few Proctor Gallagher Institute Consultants to have worked closely with Bob Proctor himself, she was recognized as one of his very best.
Through her international success coaching company, Your2Minds, Suzana has worked with clients across every continent (except Antarctica), helping hundreds break through barriers and reach quantum levels of success in both their personal and professional lives.
A multiple best-selling author, Suzana also holds numerous degrees, diplomas, and certifications from universities around the world. She is a highly sought-after professional in the fields of mindset, human potential, success, and spirituality.
Her impact extends beyond coaching—Suzana has led major public speaking events and shared the stage with none other than Bob Proctor, the world’s foremost leader in human potential.
In this interview, she reflects on the pivotal moments, hard-earned lessons, and defining wins from her journey in building thriving online ventures.
What inspired you to start your business, and what problem were you passionate about solving?
I have always been fascinated by people’s potential and have dreamt of being an entrepreneur, helping people break through and reach their potential from a very early age. This made me study psychology, counselling, and then business at university. My dream was to one day work for myself alongside the legend of human potential, Bob Proctor. It was always a deep inner calling. The gap I saw in traditional methods of education was that children and adults were never taught about themselves and how to tap into the limit-less part of themselves. I knew that I was able to do this better than most. That is not me bragging, as I am not good at so many things; we are all given unique gifts and strengths, and this is my top strength, it is my inner calling.
How has your business evolved since its launch, and what key decisions have helped drive that growth?
My business today is unrecognizable compared to what it was almost nine years ago. I had a really great career in management and leadership in human services and the helping professions before I went into business. I have always had a job since the age of eighteen. This meant that I relied on someone else to pay me, and a pay cheque was guaranteed. When I went into business, this was a massive mindshift. I had to change my paradigms from employee to entrepreneur.
I experienced panic attacks for most of the first year in business. I had the accelerator and the brakes on at the same time. As a result, I received my first client eight months into the business. It took forever. It took over one year to develop reasonable momentum in my business. What I found was, I had the vision, passion, and skill to make a huge impact through my business, but my internal self-image did not align with the success and vision I had of helping many clients all over the world. When I realised this and I worked on changing my self-image, I received my first international client from the USA and momentum started to build. My clients started to see their lives and businesses transform and they started to refer me to their networks and it grew very quickly thereafter.
I learnt about the power of self-image from my dear and greatest mentor, business partner and friend Bob Proctor. He challenged me to let go of the limiting self beliefs and step into the greater version of myself that is meant to be doing this work and to spread my gift of helping people tap into their own potential. Even though I had studied psychology and counselling at university, and both courses were exceptional, back then they did not teach about the power that self image has on you and your results. Studies since the 1950s by Dr Maxwell Maltz show that you will never achieve more than the limits that are placed on you by your internal self image.
I knew deep down that this was my purpose. It had been in my heart and in my vision since I was a child. Therefore, my desire to make this work was super strong. It was the driver that made me step out of my comfort zone and do the things that I was very afraid and very uncomfortable doing. It was what helped me let go of who I thought I was to make way to who I was created to be. This was beautiful because I now use this experience to help my clients do the same.
Today, my company Your2Minds has literally worked with thousands of people around the world and has helped them “Know Thyselves” and breakthrough to greater results. We have worked with individuals and teams from every continent in the world, except Antarctica. Although there are still challenges, I know now that they are absolutely necessary for growth. The bigger the challenge, the bigger the opportunity that awaits.
In your view, what truly sets your brand apart in today’s competitive market?
I love that question. There are so many coaches out there. It seems like every second person wants to be a coach. There are exceptional coaches and there are very poor coaches. What sets Your2Minds apart is that you have the leader and head coach with over three decades of dedication, education and experience in the field. The experience in our company is highly above most other coach out there. This experience includes numerous university degrees, diplomas, certificates from universities over the world, thirty years in senior leadership, experience working with some of the world’s greatest leaders including Bob Proctor (I was in his top 1% and actually worked closely with him and received daily emails from him – not many have that experience), experience in business and a consistent track record of client success. It is very rare to find this level of experience in the coaching industry, most have done a six month course and go off to start their coaching business. Due to the experience and the quality of coaching available through Your2Minds, there is a whole wrap around approach to our services and support – whether it be coaching the individual to breakthrough to higher goals, executive coaching, leadership development or training a team to communicate more effectively. Over three decades of experience really helps to identify what is actually holding a person back and giving them a step by step guide for their specific needs.
What has been your most effective marketing strategy to date, and why do you think it worked so well?
My most effective marketing strategy has been word of mouth. Most of my clients have heard about my work by other clients who were highly satisfied with the results that they received from our services. I think in this highly competitive market where there is so much noise out there, developing trust is harder than ever. We value our people and we look after them – the Your2Minds Community is often referred to as family. People trust those they know. We have also received clients from social media, FBAds and people attending our workshops and events.
How do you stay connected to your ideal audience and understand their needs or behaviors?
For me, business is about service. It is about building strong relationships and a high level of trust. I have built a strong community of belonging and safety. My clients are from all over the world and it is truly lovely to see how safe and how connected people feel in this community. Strong friendships have been formed and they even travel to different countries to meet each other which is special.
My ideal audience are professionals that are wanting to step out and start their own business or already established entrepreneurs that are ready to take a quantum leap in their business. The best and most certain way of identifying what their needs are is to listen to my current clientele. They represent my audience. The feedback I receive from my clients helps me understand their current environment, challenges, dreams and hopes. Furthermore, I regularly stay connected with my former clients just checking in to see how they are going.
I also hang out and I mastermind with my ideal audience and other entrepreneurs so this helps me broaden my understanding of the needs and patterns that might be emerging in their lives and their businesses.
Finally, I use social media to understand what my ideal audience needs and the changing landscape of challenges and support. I have a reasonable network on LinkedIn that I check into weekly and am able to see growing needs, gaps and upcoming challenges.
What’s one branding move or campaign that helped elevate your business to the next level?
Although it might be very simple, my best branding decision was to stop following others and to be authentically myself. The more authentic I was in campaigns or social media shares, the more my brand started to stand out and attract followers. It was not even intentional, it was just that my integrity is extremely important and I thought it was important to show that as a leader in my field. The more I showed up as me, and there are many different versions of me, the more people wanted to hear my message.
What does success look like for you, not just in numbers, but in purpose or impact?
Earl Nightingale stated “Success is the progressive realisation of a worthy ideal.” Success is different for every person. We have this one life to live and we must find a ‘worthy ideal’ or in other words a big goal or dream that stretches us and that makes this precious thing called life worthwhile. We must identify that. In order to create a worthy life, we have to dig deep and move out of our heads and into our hearts. Most people find it hard to move out of the head and listen to our hearts.
Most people in today’s society do not know what they want. I speak to people often and because we have been told over again that we cannot, they are confused. Due to this reason, I dedicated the first chapter of my book, Your2Minds, to help people really dig deep and clarify what it is that they really want. It is challenging but the step by step process outlined in that chapter is a great guide to gain clarity.
I check my company’s mission vision and customer experience several times a week to help me measure whether I am on track:
Your2Minds Mission:
To change the lives of individuals and to transform business beyond what was thought possible prior to working with Your2Minds.
Your2Minds Vision:
To make a hugely significant and positive impact to every person on the planet. As a result of our work, people are in awe of themselves and they are in awe of what we have achieved.
Your2Minds Customer Experience:
Every person that is in touch with Your2Minds feels like the most important person on the planet. Every person that becomes a client of Your2Minds is a lifetime raging fan and lifetime member of the Your2Minds family because of the life impact we have made and the ongoing value they receive.
Your2Minds Staff Philosophy and Experience:
Every staff member is completely aligned with theYour2Minds mission and vision. They feel like they are a very important part of Your2Minds – the are a member of the Your2Minds family and are proud of it. Every staff member works in the impression of increase for all and strives to become better everyday – for themselves, in service of others, and as a valued member of the Your2Minds team.
How do you personally define success, beyond revenue and growth metrics?
To me personally, success is defined by three things and I ask myself three questions:
- Have I made a difference to someone’s life or business?
- Have I done what I could to move closer to my big worthy ideal ?
- Have I been present with those that are closest to me today? Have I come from a place of love and gratitude rather than fear with my family, my friends, my client community?
If I could answer a big “YES” to each of these at the end of the day, I have had a successful day. If I continue to answer “YES” to each of these every day, I ultimately would have led a successful life.
Can you share a challenge or setback that ultimately became a turning point for your brand?
I have had many challenges in my almost nine years in business. Some have been huge. I still do have big challenges. I have learnt that big challenges are required for big success. Difficulties stretch us to become more of who we were created to be. They are necessary. I have learnt that every failure is necessary for greater success. In fact, failure is a part of success.
One of my biggest challenges and setbacks which then became my turning point in my brand was my self-image. For my entire working life, I was an employee who had a great career and was quite successful, but I relied on a salary. I relied on someone else to pay me. Therefore, when I went into business, my biggest paradigm and challenge was to change my self image from employee to business owner.
The old self image was stubborn and took a long time to change. A massive paradigm shift occurred when my mentor and business partner, the legendary Bob Proctor, saw how my biggest mental block was hiding my greatest strength and innate ability to help people. He really challenged me to move beyond the old image and he taught me how to sell. I developed an understanding that selling is helping people and if I do not sell, I do not care to help through my gift of service.
When my old self-identity finally changed, my business took off in lightning speed. It was quite fascinating to watch. I am so grateful for that experience because I am now able to help so many others change in this way. It is beautiful to see people take off in the same way over and over again. When someone truly understands who they are and that they have unlimited potential within them, something just as fascinating occurs. It never ceases to astonish me how quickly people get results when this happens and how lives and business change for the better.
What daily habits or rituals keep you focused, creative, and grounded as a leader?
I have a simple routine. I do not get up at 5am in the morning like many preach. I do not have hours and hours of affirmations to do. I simply get up, exercise – either walk or a short workout, I dress up, and grab a coffee. When I am at my desk, I review a lesson in A Course in Miracles, I do some heart-centered breathing, I review my mission and goal and then I write down five goal-achieving actions for the day. This helps me stay focussed.
I have an evening routine where I write down my wins and things that I am grateful for, I spend time praying and connected to God (although I do need more consistency with this), and I do at least ten minutes of heart coherence exercises or breathing techniques. It is really important to go to sleep in a positive state because your subconscious is working while you are asleep. Sometimes, I listen to some goal and business scripts that I have created while I am sleeping.
Daily study is very important. To keep stretching myself and my skills I commit to different courses, coaching and I read and study every day for at least fifteen minutes. I will not say that I am absolutely perfect at these habits and routines every single day. Sometimes life does get in the way but when it does, I do my very best to get back on track immediately.
How do you approach innovation and risk in your business strategy?
The first word that comes up for me in answering this question is “inspiration”. I once heard someone say that the word “inspire” means “in spirit” or being aligned with spirit. We have a very powerful guidance system within us, it is called our intuition. Ongoing research now shows that intuition is real, it is not woo woo and those that think only from logic and don’t listen to their intuition are missing out on a whole massive chunk of higher knowledge available to them.
When I feel inspired, I believe it is that inner knowledge propelling me forward. It is a sign from that higher part that I am on track. Therefore, I never innovate or take risks in my business if it does not come from a place of inspiration first. Innovation for me personally is a creative process. Each of us is a divinely creative being. Being human, we are the highest form of creation. This means we are here to create.
Therefore, creation and innovation comes from inspiration. If the inspiration, vision and passion align, I then take action. Often, the inspiration informs me as to whether it is the right risk to take. If I am ever confused, I have some techniques to connect to the heart. Simply being still and present with your heart centre can lead to the right answer. However, you must trust yourself and take action. If trust is not there, it is likely that I have got caught up in my head and fear. We know usually nothing good comes of this and we can make very costly mistakes. So, getting out of my head and back into my heart is a must during these times before taking any risk. It helps me decide whether the risk is worth taking or whether I should wait.
What advice would you give to someone starting a business in today’s fast-changing digital world?
If it is calling you, start. You don’t have to start big, just start. You can start a business part-time and even put a little bit of work into building your business every day, it adds up. Develop a thick skin, close yourself off to nay-sayers, be teachable, and have a great attitude. The going will get tough, and you will fail, but remember you must keep going. It will stretch you, and every challenge you overcome, there is a bigger win on the other side. You have got what it takes if you know what you want, if you work on improving your servic,e and you focus on what you can give rather than what you can get, you are likely to succeed. If you need help, invest in yourself. Invest in the right coach who will help you identify your blind spots and areas you need to grow. Investing in yourself is the best investment you can make in the success of your business.
Where can our audience connect with you and learn more about your work or offerings?
There are a number of ways that your audience can connect with me. My website (although it needs to be updated) has a free copy of the first chapter of my book – Your2Minds. You can reach out to my team if you have a question or need some help – admin@your2minds.com. Here are my social media links:
- Join my Facebook Group, The Elite Circle
