As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Theresa White.
Theresa White is a Career Clarity Expert and 5x Certified Career Coach who helps high-achieving women leave misaligned jobs and step into careers they actually want, without starting over or taking a pay cut. As the founder of Career Bloom and creator of the Career Clarity Formula, she’s helped hundreds of professionals gain clarity, build confidence, and land roles that align with their values, lifestyle, and strengths.
In this interview, she delves into the challenges, successes, and wisdom she has gained from over a decade of transforming online businesses.
What inspired you to start your business, and what problem were you passionate about solving?
I started Career Bloom because I lived the problem myself. I had a steady career in recruiting and HR, great benefits, a company car, and still felt empty. I kept thinking, “I’ve come this far, I can’t just throw it away.” I’d scroll job boards during lunch breaks and feel more discouraged with every listing. I knew I had potential but didn’t know what to do with it. When I finally got clear on my strengths and transferable skills, everything changed. I wanted to give other women that same clarity and confidence to make a change, without starting over or shrinking themselves to fit a job that wasn’t right.
Since then, I’ve helped hundreds of women do the same, many of them burned out, underpaid, or stuck in roles they’d outgrown.
How has your business evolved since its launch, and what key decisions helped drive that growth?
At first, I was doing one-on-one coaching while juggling motherhood and a full-time job. I built the Career Clarity Formula out of what I wished I’d had during my own transition. Creating that step-by-step framework was a game-changer. It helped me deliver consistent results and scale my impact. I also decided early on to root my business in real conversations. I show up as myself, mom, coach, immigrant, former recruiter, and that authenticity helped build a loyal client base.
What makes your brand or offering stand out in a crowded market?
Career Bloom is grounded in both strategy and self-awareness. I don’t believe in vague career advice or telling women to “follow their passion” without a plan. My approach blends mindset, personal branding, and job search strategy into one framework. I’ve coached clients across four continents, and I bring that global perspective to the table. I also meet clients where they are, many of them are balancing caregiving, burnout, or cultural expectations, and help them move forward with clarity and integrity.
What has been your most effective marketing strategy to date, and why do you think it worked so well?
Being honest online. I don’t pretend career change is glamorous or easy. I talk about what it’s really like to question your path, negotiate a raise, or make a pivot in your 30s or 40s. That honesty creates trust. Most of my clients come through word of mouth, social media, SEO, or free workshops where they’ve already experienced my coaching style before they ever pay me.
How do you stay connected to your ideal audience and understand their needs or behaviors?
I stay in constant conversation with them. I read every intake form, listen during every clarity call, and regularly ask what they’re struggling with. I watch how they talk about their work, what words they use, where they feel stuck, what makes them light up. I also track what content they engage with most. That real-world feedback shapes everything I create.
What’s one branding move or campaign that helped elevate your business to the next level?
Launching my free Career Change Masterclass completely shifted how people found and connected with my work. It gave potential clients a clear way to engage with me, learn something useful, and see that I wasn’t offering vague advice, I have a real framework that works. The masterclass walks people through the exact steps I use to help women move from stuck to finding a fulfilling career without starting over. It became my most shared resource and brought in some of my most aligned clients.
What does success look like for you, not just in numbers, but in purpose or impact?
Success looks like a client sending me a message saying, “I got the job and I finally feel like myself again.” Or someone saying they’re no longer afraid of Mondays. Numbers matter, but what drives me is seeing women go from playing small to owning their value, making bold decisions, and leading with confidence, in careers that truly reflect who they are.
Can you share a challenge or setback that ultimately became a turning point for your brand?
There was a time early in my business when I lost a big contract and questioned everything. I had a newborn at home, and it felt like the worst timing. But that moment forced me to take ownership of my brand and focus on my own offers, not just external partnerships. It pushed me to develop the Career Clarity Formula and get visible in a bigger way. That shift allowed me to grow on my own terms.
What daily habits or rituals keep you focused, creative, and grounded as a leader?
I always start my mornings with quiet reflection and planning before checking any messages. I block time for deep work and creative projects so I’m not reacting all day. I also prioritize movement, especially early runs and time in nature, which help me reset. And I dance Argentine Tango with my husband. It’s the one space where I’m fully present and not thinking about business.
How do you approach innovation and risk in your business strategy?
I test small and pivot fast. I don’t overthink new ideas. I try them in a low-stakes way first. If something works, I build it out. If not, I let it go. I’ve learned not to stay attached to offers that no longer fit just because they once worked. Innovation for me is about staying close to my client’s evolving needs and permitting myself to grow too.
What advice would you give to someone starting a business in today’s fast-changing digital world?
Don’t chase trends before you understand your message. Get clear on the problem you solve, who you help, and what makes your work different. Then show up and share that message consistently. You need to be clear, honest, and useful.
Where can our audience connect with you and learn more about your work or offerings?
You can visit our website, connect with me on LinkedIn, or schedule a complimentary clarity call. If you’re feeling stuck or ready for a shift, I’d love to connect.
