As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Lana Kerr.
Lana Kerr is a celebrated health and wellness leader with over two decades of experience empowering individuals to look and feel their best. A devoted wife, mother, coach, public speaker, multi-business owner, and bestselling author, Lana has built her career on innovation, resilience, and service.
Together with her husband, she self-financed, built, and managed a fleet of successful weight-loss clinics, where she helped thousands of clients transform their lives. Driven by her passion for advancing wellness, she went on to launch CO2LIFT® by Lumisque Skincare—the world’s first clinically proven gel Carboxytherapy. Today, CO2LIFT® is recognized as a groundbreaking flagship product line that continues to set new standards in non-invasive skin rejuvenation.
Through her businesses, coaching, and speaking, Lana Kerr inspires others to embrace health, confidence, and purpose, proving that beauty and wellness can truly start from within.
In this interview, she offers a candid look at the realities of entrepreneurship, sharing both the challenges and the victories that defined her path.
What inspired you to start your business, and what problem were you passionate about solving?
When I started, I didn’t initially know this would also help with intimate skin. My first passion was skin itself—I was asking: what can truly change the skin, restore youthfulness, and do it effectively without pain or downtime? That search led me to CO₂ therapy. As the results kept proving themselves, we realized the same science could be applied to intimate skin, which opened an even bigger opportunity to improve people’s lives.
How has your business evolved since its launch, and what key decisions have helped drive that growth?
We launched with a focus on skin aesthetics, then expanded into intimate health—helping women with increased lubrication, sensitivity, vaginal health, and youthful function. Today, CO2Lift Gel is also proving to be the new standard of care post-surgical procedures. Our key decisions have always been guided by our clinical studies, which we continue to conduct, and by the results we see through forward-thinking physicians who are embracing innovation in their practices.
In your view, what truly sets your brand apart in today’s competitive market?
What truly sets us apart is that CO2Lift is patented and represents an entirely new category in skin regeneration. We’re not just another product on the shelf—we’ve created something that’s clinically validated, with studies published in top-tier peer-reviewed journals. Our treatments can complement any skincare regimen by boosting its effectiveness, while also offering a wide range of applications—from aesthetics to intimate health to surgical recovery. With a high safety profile and proven results across all skin types, CO2Lift is becoming the trusted choice for physicians and patients alike.
What has been your most effective marketing strategy to date, and why do you think it worked so well?
Our most effective strategy has been education through storytelling. We don’t just sell—we inform. By showcasing real outcomes, highlighting clinical data, and sharing stories from both patients and physicians, we’ve been able to build trust and credibility. Once people understand the science and see the results, the products sell themselves.
How do you stay connected to your ideal audience and understand their needs or behaviors?
We stay connected through a phenomenal sales force that works closely with our physicians and providers. They’re on the front lines every day, building relationships, hearing feedback, and making sure our partners feel supported. On top of that, social media gives us a direct, unfiltered line to our community—patients, providers, and curious consumers alike. By listening to both channels, we gain a clear understanding of what people need and how we can continue to innovate.
What’s one branding move or campaign that helped elevate your business to the next level?
Framing CO2Lift Pro as the “jet fuel” for skin treatments. That language shifted the perception from optional to essential. It positioned us as the standard of care rather than just a complementary product, and that completely elevated how both providers and patients viewed the brand.
What does success look like for you, not just in numbers, but in purpose or impact?
Success, for me, is not just measured in sales or growth, but in the impact we’re making. It’s hearing from a woman who regained confidence after childbirth or menopause, or from a patient who healed more comfortably after surgery. It’s also about the caliber of people we attract—we’ve been fortunate to have some of the best professionals choose to work with us to promote the brand, and we continue to attract the best of the best physicians who trust CO2Lift in their practices. That, to me, is a powerful measure of success: impact, credibility, and the quality of people who want to be part of this mission.
How do you personally define success, beyond revenue and growth metrics?
For me, success is measured by the volume of lives we touch. It’s the patients and customers who share their stories of renewed confidence and healing, and the ripple effect of those transformations. Success is also about providing a vehicle that benefits families financially—whether through our partners, sales force, or providers who are able to grow their practices by offering something truly different. And it’s about the offices we empower to serve people in ways they couldn’t before. Beyond numbers, success is impact—personal, professional, and generational.
Can you share a challenge or setback that ultimately became a turning point for your brand?
In the early days, skepticism was a big challenge because our approach was so new. Instead of retreating, we doubled down on clinical proof and education. That challenge forced us to build on a foundation of credibility and trust, and it became the very reason physicians and patients today see us as leaders in this space.
What daily habits or rituals keep you focused, creative, and grounded as a leader?
My mornings always start with prayer, reflection, and gratitude—it centers me before the day takes off. I also protect time for exercise and reading, which fuel both my creativity and discipline. And I practice listening every day—to my team, my customers, and myself. That keeps me grounded and connected as a leader.
How do you approach innovation and risk in your business strategy?
I believe in taking calculated risks—rooted in research, science, and real needs. Innovation for us is anticipating what people will need before they ask for it, while ensuring that what we bring forward is effective, safe, and truly different.
What advice would you give to someone starting a business in today’s fast-changing digital world?
Stay the course. There will be distractions and setbacks, but persistence is everything. Reinvest in yourself and in your business—because growth starts with how much you’re willing to pour back into your vision. And above all, value relationships. In today’s digital world, technology may amplify your reach, but it’s the trust and relationships you build that create lasting success.
Where can our audience connect with you and learn more about your work or offerings?
You can connect with me on Instagram at @lanakerr and explore our treatments at co2lift. For providers who want to learn more about carrying our professional-grade line, visit lumisque. Whether you’re a physician aiming to elevate patient outcomes or someone seeking regenerative beauty and wellness solutions, there’s a resource for you.
