As part of the Morning Lazziness series highlighting empowering women who are making a remarkable impact with their ideas, I had the pleasure of interviewing Rachel McArthur.
Rachel McArthur is a nationally recognized trauma-informed esthetician and bodyworker. As the founder of Derma Dream, a wellness-forward skincare studio rooted in the belief that healing the skin begins from within, she has over two decades of hands-on experience. Through massage therapy, holistic health education, and medical-grade skincare, Rachel has become a powerful voice at the intersection of trauma, recovery, and skin health.
In this interview, she offers a candid look at the realities of entrepreneurship, sharing both the challenges and the victories that defined her path.
What inspired you to start your business, and what problem were you passionate about solving?
The desire to truly see people and help them heal. Listen to them, truly listen to what someone has gone through. I was born with a cleft lip and have suffered through multiple spinal fusion surgeries, and from the side of beauty, wellness, etc., helping people FEEL better, more so than just look better, has been my passion for as long as I can remember.
How has your business evolved since its launch, and what key decisions helped drive that growth?
It has changed so much over the years, but at this point, combining many different avenues for people to find healing is the biggest way it’s evolved. Building a network with hopes of matching people up with the right people is so important because if you don’t trust the person, you certainly won’t get to far.
In your view, what truly sets your brand apart in today’s competitive market?
I believe having walked through a life of great adversity and pain on all levels truly gives me the grace and understanding to help others find their way, also.
What has been your most effective marketing strategy to date, and why do you think it worked so well?
Word of mouth. I am blessed to say that my marketing is word of mouth, and if you know, you know. It’s the best way.
How do you stay connected to your ideal audience and understand their needs or behaviors?
By staying involved and asking questions. I often get myself out there in the community at various events and just engage with people.
What’s one branding move or campaign that helped elevate your business to the next level?
Putting my face out there and allowing myself to be vulnerable with my personal story.
What does success look like for you, not just in numbers, but in purpose or impact?
Success looks like being able to do whatever I want, whenever I want, and helping as many people as possible along the way.
How do you personally define success, beyond revenue and growth metrics?
Lots of free time, freedom to travel, be with family and friends, or whatever I want.
Can you share a challenge or setback that ultimately became a turning point for your brand?
Yes, I had a traumatic brain injury when I was just at the point of expanding my business. I lost everything, including my ability to work.
What daily habits or rituals keep you focused, creative, and grounded as a leader?
Prayer, mindful eating, movement, baths, and downtime. So important.
How do you approach innovation and risk in your business strategy?
I make my health the priority.
What advice would you give to someone starting a business in today’s fast-changing digital world?
Do something that you are passionate about so you don’t feel like it’s work.
Where can our audience connect with you and learn more about your work or offerings?
@dermadream on Instagram.
